# loveitcoverit celebrates the new iPhone X with an infographic of The Evolution of the iPhone
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-09-15
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: iPhone Evolution: A Decade of Innovation | loveitcoverit
Meta Description: Discover how the iPhone has evolved over 10 years with loveitcoverit's new infographic, showcasing key features and industry milestones. Visit now!
URL: https://financedigest.com/loveitcoverit-celebrates-the-new-iphone-x-with-an-infographic-of-the-evolution-of-the-iphonehtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd140917-10-1736843488772-compressed.jpg)

Following Apple’s reveal of the new iPhone X, mobile phone insurance company, loveitcoverit, celebrate ten years of the iPhone with a new infographic detailing how the revolutionary device, which accounted for 65% of all its policies in 2016, has developed over the past decade, transforming the mobile phone industry.

The iPhone 8, launched September 12th at Apple’s annual event in California, will feature wireless charging, facial recognition and a 3D camera, as well as an edge-to-display for the first time. The handset is a stark contrast from the first iPhone which launched in November 2007. The original model was available in aluminium grey, had a 1.2 MP rear camera, a maximum of 16GB data, no 3G, no apps and no videos.

Loveitcoverit’s infographic [details key features of each device](https://www.financedigest.com/intravascular-ultrasound-devices-market-trends-and-opportunities-by-2031-details-shared-in-report.html "Intravascular Ultrasound Devices Market Trends and Opportunities by 2031 Details Shared in Report"), as well as milestones such as the introduction of the App Store and Apple Pay, as well as the inclusion of the first front-facing camera and video recording.

The infographic also includes findings from loveitcoverit’s claims database. Data from 2016 showed that only 13% of Apple customers made a claim, compared to 20% of those with a Samsung device. Interestingly however, more iPhone users claimed for theft than those with Samsung devices.

Documenting the success of the iPhone over time, the infographic shows that [global sales](https://www.financedigest.com/building-and-construction-to-continue-accounting-for-nearly-half-of-tower-cranes-sales-globally-fmi.html "Building and Construction to Continue Accounting for Nearly Half of Tower Cranes Sales Globally: FMI") of the device grew from 1.39million in 2007 to over 211 million in 2016.

Commenting on the popularity of the iPhone, loveitcoverit CEO, Mark Gordon, said:

“Simplicity has been pivotal to the iPhone’s success over the past decade, when it comes to both the [product itself and the way it’s been marketed](https://www.financedigest.com/organic-soy-products-market-outlook-current-and-future-industry-landscape-analysis-2029.html "Organic Soy Products Market Outlook, Current and Future Industry Landscape Analysis 2029"). Apple has always prioritised [key features that focus on user](https://www.financedigest.com/ammonium-phosphatides-market-2022-research-on-user-demand-size-applications-key-players.html "Ammonium Phosphatides Market 2022 Research on User Demand, Size, Applications, Key Players") benefit, rather than being directed by spec. This has helped them simplify the decision-making process.

“This clarity extends to their messaging too. Apple understands that its customers don’t care about technical jargon; whilst the product specifications are available, they’re shaped around the benefits their audience is looking for.”

I will include a link here to where it’s published on the site.

Authorised and regulated by the Financial Conduct Authority, [loveitcoverit](https://www.loveitcoverit.com/) are a trading name of Pier Insurance Managed Services. [Providing gadget insurance for over 13 years](https://www.financedigest.com/inmobi-wins-gold-silver-bronze-mma-smarties-mena-awards-named-technology-provider-of-the-year-for-fourth-consecutive-year.html "InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year"), the company has insured over 870,000 mobile devices to date, and all claims are handled by an in-house team.

![IPhone Info](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd140917-11-1736843489510-compressed.jpg)


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