# Lingerie Market Projected to touch a valuation of US$55.83 Billion by 2024 – TMR Insights Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2021-11-15 Category: Research Reports Category URL: https://financedigest.com/category/research-reports Meta Title: Global Lingerie Market Trends 2021: Key Insights & Analysis Meta Description: Discover the latest trends in the global lingerie market and explore the opportunities for growth. Stand out in the competitive landscape with key insights URL: https://financedigest.com/lingerie-market-projected-to-touch-a-valuation-of-us55-83-billion-by-2024-tmr-insightshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/research-report-1-14-1736837311326-compressed.jpg) Several popular brands in the [global lingerie market](https://www.transparencymarketresearch.com/lingerie-market.html) have focused on multiple aspects pertaining to customer inclinations in order to retain their stronghold, notes Transparency Market Research (TMR). Lingerie powerhouse brands are focused on launching products that tend to resonate with a positive body image for women. A growing number of players in the global lingerie market have been actively engaged in opening new retail outlets in new regions, to bolster their geographic footprints and attract more consumers. A growing number of players are also bolstering sales revenue by focusing on proclivities of emerging demographic, notably teen children. Leading companies who accounted for dominating shares in the [global lingerie market](https://www.financedigest.com/global-femtech-market-is-expected-to-generate-us-5-0-billion-by-2033-future-market-insights-inc.html "Global Femtech Market is Expected to Generate US$ 5.0 Billion by 2033: Future Market Insights, Inc") in 2015 were PVH Corporation, Jockey International Inc., Hanes International, L Brands Inc., and LVMH. The global lingerie [market stood at US$33.18 billion in 2015 and is projected](https://www.financedigest.com/flat-glass-market-is-projected-to-accelerate-at-a-cagr-of-5-2-to-top-us-8-8-billion-by-2032-future-market-insights-inc.html "Flat Glass Market is Projected to Accelerate at a CAGR of 5.2% to top US$ 8.8 Billion by 2032 | Future Market Insights, Inc.") to be touch a valuation of US$55.83 billion by the end of 2024. The opportunities in the global [market is protected to expand at a CAGR](https://www.financedigest.com/toothpaste-market-is-expected-to-expand-at-a-cagr-of-3-8-to-reach-a-valuation-of-us-19-7-billion-by-the-year-2033-future-market-insights-inc.html "Toothpaste Market is Expected to Expand at a CAGR of 3.8% to reach a valuation of ~US$ 19.7 Billion by the year 2033. | Future Market Insights, Inc.") of 6.4% during 2016–2024. **Stuck in a neck-to-neck competition with other brands? Request a custom report on competition on Market here@** [https://www.transparencymarketresearch.com/sample/sample.php?flag=CR&rep\_id=19670](https://www.transparencymarketresearch.com/sample/sample.php?flag=CR&rep_id=19670) Among the various types of lingerie, the bra segment led the [global market](https://www.financedigest.com/global-low-sodium-sea-salt-market-valuation-of-over-us-200-mn-in-2031.html "Global Low Sodium Sea Salt Market valuation of over US$ 200 Mn in 2031") in 2015 and is likely to lead the pack throughout the assessment timeline. The bra segment is [projected to account for sizeable share of 36.0% by the end](https://www.financedigest.com/automotive-hardware-market-is-projected-to-reach-a-market-value-in-excess-of-us-100-bn-by-2029-end.html "Automotive Hardware Market is projected to reach a market value in excess of US$ 100 Bn by 2029 end") of 2024. The [growth is propelled by the widespread worldwide demand](https://www.financedigest.com/digital-ad-demand-helps-publicis-hike-2021-growth-outlook.html "Digital ad demand helps Publicis hike 2021 growth outlook") for bra among women as these are considered bare essentials. Regionally, Europe is anticipated to account for the [leading share in the global lingerie market](https://www.financedigest.com/endoscopic-mucosal-resection-market-global-leading-companies-analysis-revenue-trends-and-forecasts-2027.html "Endoscopic Mucosal Resection Market Global Leading Companies Analysis, Revenue, Trends and Forecasts 2027") over the next few years. The growth is fueled by a wide diversity of lingerie products and rapidly [changing fashion trends](https://www.financedigest.com/five-tech-trends-changing-the-face-of-finance.html "Five Tech Trends Changing The Face Of Finance"). **Increased Participation in Gyms, Sporting Activities, and Athletics to** [bolster Demand](https://www.financedigest.com/continuous-upgradations-to-bolster-the-demand-for-drugs.html "Continuous Upgradations to bolster the demand for Drugs") The rising demand for a range of underwear and intimate wear by women world over is a key [factor propelling the growth of the lingerie market](https://www.financedigest.com/influential-factors-determining-the-trajectory-of-the-automatic-barriers-and-bollards-market-2021-2031.html "Influential Factors Determining the Trajectory of the Automatic Barriers and Bollards Market 2021 – 2031"). The growth is driven by the rising availability of a broad range of bras, panties, shapewear, and loungewear for [women of various age groups by various retail and clothing brands](https://www.financedigest.com/top-brands-for-women.html "Top brands for women"). The growing popularity of lingerie products by women for accentuating their natural beauty and feminine lines is a [notable trend boosting the market](https://www.financedigest.com/truck-mounted-concrete-mixer-market-notable-developments-geographical-outlook.html "Truck Mounted Concrete Mixer Market: Notable Developments & Geographical Outlook"). The [rising demand for wide variety of choices in bridal lingerie is also fueling](https://www.financedigest.com/german-bond-yields-rise-after-schnabel-fuels-inflation-worries.html "German bond yields rise after Schnabel fuels inflation worries") the availability of new range of underwear for women. In recent years, as women in a number of developing regions take increased participation in gyms, sporting activities, and athletics, the [market will witness](https://www.financedigest.com/specialty-fats-and-oils-market-foreseen-to-witness-6-6-cagr-during-2018-2026-tmr.html "Specialty Fats and Oils Market Foreseen to Witness 6.6% CAGR during 2018 – 2026 | TMR") a spate of new lingerie products. This will stir the demand for products with better style, [higher level](https://www.financedigest.com/u-s-dollar-drifts-higher-yen-heads-toward-level-that-prompted-intervention.html "U.S. dollar drifts higher; yen heads toward level that prompted intervention") comfort, and physical movement support. This has also led to various [types of aesthetically-appealing athletic lingerie gathering steam in several countries](https://www.financedigest.com/industrial-degreaser-market-2022-by-global-key-players-types-applications-countries-industry-size-and-forecast-to-2030.html "Industrial Degreaser Market 2022 by Global Key Players, Types, Applications, Countries, Industry Size and Forecast to 2030"). **For More Industry Insight, Request Sample@** [https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep\_id=19670](https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=19670) **[Rising Popularity of Online](https://www.financedigest.com/prince2-and-msp-training-the-rise-of-online-project-management-courses.html "Prince2 and MSP Training: The Rise of Online Project Management Courses") Channels to contribute to Higher Sales of Lingerie** However, the prospects of the [global lingerie market](https://www.financedigest.com/global-rebar-processing-equipment-market-expected-to-reach-us-1-07-bn-by-2026-tmr-study.html "Global Rebar Processing Equipment Market Expected To Reach US$ 1.07 Bn By 2026 – TMR Study") are hindered by a few factors. In recent years, several lingerie brands have committed sizeable funds on advertising and promotional [activities to bolster the presence of their products](https://www.financedigest.com/rebound-in-the-oil-gas-exploration-and-production-activities-to-boost-mobile-servicing-rig-market-fact-mr-report.html "Rebound In the Oil & Gas Exploration and Production Activities to Boost Mobile Servicing Rig Market, Fact.MR Report"). This has resulted in raising the cost of essential lingerie, thus crippling the affordability [among working women](https://www.financedigest.com/skin-lightening-products-remain-sought-after-among-women-who-continue-to-account-for-80-of-sales-study.html "Skin Lightening Products Remain Sought-after among Women, who Continue to Account for 80% of Sales: Study"). In addition, the availability of inexpensive [products with low-quality textile that are not skin-friendly by local garment manufacturers is increasing in cost-sensitive markets](https://www.financedigest.com/virtual-assistance-to-pave-the-way-for-incontinence-products-market.html "Virtual assistance to pave the way for Incontinence Products Market"). Owing to the lack of awareness, coupled with their low cost, such lingerie products tend to impede the [market’s growth](https://www.financedigest.com/forestry-excavators-market-is-set-to-enjoy-high-trajectory-of-sales-growth-during-2031.html "Forestry Excavators Market Is Set To Enjoy High Trajectory Of Sales Growth During 2031"). Nevertheless, the growing consumer appeal of e-commerce channels for [buying various brands](https://www.financedigest.com/loreal-buys-luxury-brand-aesop-with-eye-on-china.html "L’Oreal buys luxury brand Aesop with eye on China") of lingerie is rising, riding on the back of marked convenience they offer. The rapid strides in the e-commerce [industry in emerging economies has helped pave way to increased commercialization of premium brands](https://www.financedigest.com/gumgum-announces-industrys-first-100-brand-safe-ad-exchange.html "GumGum Announces Industry’s First 100% Brand Safe Ad Exchange") of lingerie. **About Us** [Transparency Market Research](https://www.financedigest.com/peptide-therapeutics-market-to-reach-us49-5-billion-by-2027-at-7-9-cagr-says-transparency-market-research.html "Peptide Therapeutics Market to Reach US.5 Billion by 2027 at 7.9% CAGR, Says Transparency Market Research") is a next-generation market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals. 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