# Leading London Advertising Agency Launches ‘Bitcoin Bonus’ Scheme, Encouraging Staff To Use Artificial Intelligence In Creative Work
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-10-17
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Get Rewarded with Bitcoin Bonus at CHI&Partners
Meta Description: Join CHI&Partners and embrace AI to create groundbreaking work for a chance to win the first Bitcoin Bonus worth £10,000. Transform the future of
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Tag URLs: featured (https://financedigest.com/tag/featured)
URL: https://financedigest.com/leading-london-advertising-agency-launches-bitcoin-bonus-scheme-encouraging-staff-to-use-artificial-intelligence-in-creative-workhtml

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_Cryptocurrency bonus scheme at CHI&Partnerswill reward futuristicideas that change the face of advertising_

London advertising agency CHI&Partnerswill this week launch a new‘Bitcoin Bonus’ scheme, encouraging staff to embrace artificial intelligence and make ground-breaking new creative work that helps change the face of advertising and marketing.

The agency’s first [Bitcoin](https://www.financedigest.com/crypto-survey-shows-less-consumer-scepticism-but-a-third-expect-bitcoin-price-fall.html) Bonus will be bought this week at a value equivalent to £10,000, and will be awarded in December 2018 to the team behind its most progressive, innovative work over the coming year.

Promising to reward “truly ground-breaking creative work” that “drives change in the [advertising](https://www.financedigest.com/envisionx-launches-ico-token-sale-to-develop-a-blockchain-powered-programmatic-advertising-solution-and-combat-industry-challenges.html) industry by using [artificial intelligence](https://www.financedigest.com/machine-learning-in-artificial-intelligence.html "Machine learning in artificial intelligence") and technology in a new and inspiring way”, the [Bitcoin](https://www.financedigest.com/crypto-survey-shows-less-consumer-scepticism-but-a-third-expect-bitcoin-price-fall.html) Bonus scheme is spearheaded by CHI&Partners’Chief Executive Sarah Golding.

Golding is also President of the IPA (Institute of Practitioners in Advertising), and earlier this [year launched](https://www.financedigest.com/with-uk-food-price-inflation-at-46-year-high-lawmakers-launch-probe.html "With UK food price inflation at 46-year high, lawmakers launch probe") an industry-wide ‘Magic & the Machines’ agenda, challenging London’s advertising and media sectors to become better acquainted with “our new colleagues, the machines”.

The [launch of the new bonus scheme](https://www.financedigest.com/bloom-uk-celebrates-500-new-members-as-it-looks-ahead-to-international-womens-day-and-launches-its-2022-mentoring-scheme.html "Bloom UK celebrates 500 new members as it looks ahead to International Women’s Day and launches its 2022 mentoring scheme") at CHI&Partnerswill mark the beginning of the agency’s own programme of tech, innovation and AI-focused training sessions and initiatives, to run concurrently with the IPA’s industry-wide ‘Magic & the Machines’ agenda.

It follows the launch earlier this year of CHI&Partners’ own production company, The Kitchen, which aims to break new ground in fields such as [augmented reality](https://www.financedigest.com/augmented-reality-ar-virtual-reality-vr-to-dictate-the-growth-of-temporal-implants-market.html "Augmented Reality (AR)/Virtual Reality (VR) to dictate the growth of Temporal Implants Market"), virtual reality and 360-degree [advertising.](https://www.financedigest.com/envisionx-launches-ico-token-sale-to-develop-a-blockchain-powered-programmatic-advertising-solution-and-combat-industry-challenges.html)

“We are on the lookout for the next generation of industry innovators,” said Golding, “and the [Bitcoin](https://www.financedigest.com/crypto-survey-shows-less-consumer-scepticism-but-a-third-expect-bitcoin-price-fall.html) Bonus is a great incentive for all those brilliant thinkers at CHI&Partnerswho can help us break new boundaries in creative innovation, [transforming the face of advertising and marketing](https://www.financedigest.com/signal-transformer-market-one-the-most-booming-industry-in-upcoming-years-due-to-global-demand-in-industry-by-2027.html "Signal Transformer Market| One the Most Booming Industry in Upcoming Years Due to Global Demand in Industry by 2027").

“This is a special bonus – for ideas that use technology in a new and inspiring way, that blend magic and the machines, that capture imaginations, [solve problems](https://www.financedigest.com/solve-a-problem-you-know-and-live.html "Solve a Problem You Know and Live") and drive game-changing results for our clients’ businesses.”

Submissions for the Bitcoin Bonus will be accepted from teams of up to five individuals across all departments at CHI&Partners from early next autumn.

They will be judged by a panel of experts including Chief Executive Sarah Golding, Joint Executive Creative Directors Yan [Elliott and Micky Tudor and Joint Managing](https://www.financedigest.com/activist-investor-elliott-management-takes-stake-in-salesforce-sources.html "Activist investor Elliott Management takes stake in Salesforce -sources") Directors Sarah Clark and Gary Simmons – with the award going to the idea that has driven the most transformative results for clients, turned the heads of awards juries and made the most imaginative, inventive use of new technology.

Yan Elliott, Joint Executive Creative Director at CHI&Partners, said: “Bitcoinepitomises everything that’s great about technological invention: it’s for digital adventurers, techy whizzkids and believers of all ages in a new era of financial democracy. And we’re only just starting to see Bitcoin’s potential to transform lives, from [giving rise](https://www.financedigest.com/german-bond-yields-give-up-rise-after-u-s-price-data.html "German bond yields give up rise after U.S. price data") to a new wave of techy millionaires to allowing early investors to realise their entrepreneurial dreams and everything in between. We look forward to seeing not just the groundbreaking work CHI&Partners creates with the Bitcoin Bonus in mind – but also how the [winning team](https://www.financedigest.com/a-winning-team-how-corporate-champions-can-drive-successful-collaborations.html "A winning team: how ‘corporate champions’ can drive successful collaborations  ") will benefit from this exciting incentive. Who knows how much those [Bitcoin could end](https://www.financedigest.com/bitcoin-could-hit-100000-by-end-2024-standard-chartered-says.html "Bitcoin could hit 0,000 by end-2024, Standard Chartered says") up being worth?”

Bitcoin today soared to a new all-time high of more than $5,000. Purchases worth $100 in September 2016 increased in [value by September 2017 to more than eight times](https://www.financedigest.com/automotive-timing-chain-and-belt-market-to-be-valued-at-us-10-20-bn-by-2027-comprehensive-research-report-by-fmi.html "Automotive Timing Chain and Belt Market to be valued at US$ 10.20 Bn by 2027 – Comprehensive Research Report by FMI") that amount, at $850.


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