# Leading financial advisory group bolster offering with senior appointment Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2020-06-02 Category: FINANCE Category URL: https://financedigest.com/category/finance Meta Title: Meet Joanna Coull: Female Financial Adviser Tackling Meta Description: Join Joanna Coull at The Path, the pioneering financial advisers dedicated to tackling climate change. Invest in a sustainable future today! URL: https://financedigest.com/leading-financial-advisory-group-bolster-offering-with-senior-appointmenthtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd141217-12-1736838911183-compressed.jpg) By **Joanna Coull** The first financial advisers in the UK set up specifically to tackle the climate crisis – have appointed Joanna Coull to serve as an adviser in the Oxford area. Joanna is one of relatively few female financial advisers in what is traditionally a male-dominated industry – it is generally estimated that only around 11% of financial advisers in the UK are female. She also believes that many people in Oxford, and the surrounding areas, will welcome the opportunity to invest their pensions and savings in a way that actively helps tackle [climate change](https://www.financedigest.com/insurers-must-reimagine-traditional-risk-models-to-adapt-to-climate-change.html "Insurers Must Reimagine Traditional Risk Models to Adapt to Climate Change "). ![Joanna Coull](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/joanna-coull-450x481-1736838911131-compressed.jpg) Joanna Coull Joanna, who lives in Steeple Aston, previously [worked](https://www.financedigest.com/making-sure-you-are-compliant-when-working-in-the-finance-industry.html "Making Sure You Are Compliant When Working in the Finance Industry") for independent financial advisers Chiltern Consultancy. While there, she set up the flourishing Chiltern Women in [Business](https://www.financedigest.com/uk-needs-to-make-politically-unpopular-reforms-to-boost-growth-business-group-says.html "UK needs to make politically unpopular reforms to boost growth, business group says") group to improve financial resilience for women and as a networking group for women interested in green and sustainable issues. With her experience, commitment and drive on board, The Path reveal ambitious growth plans to become the UK’s go-to company for consumers interested in [impact investing](https://www.financedigest.com/ngunu-tiny-discusses-how-covid-19-has-changed-the-future-of-impact-investment.html "N’Gunu Tiny discusses how COVID-19 has changed the future of impact investment"). Founder of The Path, David Macdonald, said: “Joanna’s appointment is one example of how The Path is growing in size, [market dominance](https://www.financedigest.com/facebook-faces-3-2-billion-uk-class-action-over-market-dominance.html "Facebook faces .2 billion UK class action over market dominance") and credibility. She will add to the strength, depth, and diversity to our growing team and I am excited for her to join in our mission to tackle the [climate crisis](https://www.financedigest.com/global-energy-crisis-russia-invasion-eclipse-biden-climate-goals.html "Global energy crisis, Russia invasion eclipse Biden climate goals") and build back better in a post-coronavirus era.” He adds: “With the superior investment [returns we are seeing](https://www.financedigest.com/britains-metro-bank-returned-to-profit-in-september-sees-no-customer-stress.html "Britain’s Metro Bank returned to profit in September, sees no customer stress") across our all-impact portfolios, it is little wonder that more environmentally-conscious advisers are beating a path, to The Path.” When speaking about her new role, Joanna said: “I’m over the moon to be joining The Path. In my view, there is no point talking to clients about [future growth with no thought about the negative impacts](https://www.financedigest.com/predisposition-biomarkers-market-future-trends-segmentation-strategies-to-boost-growth-applications-with-covid-19-impact-till-2028.html "Predisposition Biomarkers Market Future Trends, Segmentation, Strategies to Boost Growth, Applications with Covid-19 Impact till 2028") some investments are having on the planet and the people on it. “You can recycle, buy organic and ditch the [car for a bike but the biggest difference you can make to the planet is looking at where you invest](https://www.financedigest.com/volkswagen-boosts-electric-car-investment-in-spain-to-10-billion-euros.html "Volkswagen boosts electric car investment in Spain to 10 billion euros") your pensions and savings. I have a huge interest in this issue of how we build [back better for the future so it makes sense for me to join The Path where that is their whole focus](https://www.financedigest.com/oil-prices-edge-down-recession-fears-back-in-focus.html "Oil prices edge down, recession fears back in focus") – everything they invest in is designed to help tackle climate change in some way.” --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---