# LATAM Airlines reduces Cost Per User by 83% thanks to innovative ad technology
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-02-02
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: LATAM Airlines Achieves 14-Tonne CO2 Reduction with Adaptive
Meta Description: Discover how LATAM Airlines partnered with SeenThis to dramatically reduce Cost Per User (CPU), reaching performance and cost efficiency goals while minimising
URL: https://financedigest.com/latam-airlines-reduces-cost-per-user-by-83-thanks-to-innovative-ad-technologyhtml

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_South America’s largest carrier also reduced CO2 emissions linked to digital advertising by approximately 14 tonnes in a single campaign_

Adaptive streaming company [SeenThis](https://seenthis.co/) has dramatically reduced Cost Per User (CPU) for LATAM Airlines, South America’s largest airline group, while addressing the impact of digital advertising on the climate through significant carbon reductions.

In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency goals. Previously, the airline’s high-quality video content was limited to expensive video inventory placements, while display campaigns used static banners.

By using SeenThis’ adaptive streaming solution, LATAM Airlines reduced CPU across all key markets by as much as 83% — while also using less data, [saving energy](https://www.financedigest.com/schneider-and-greenyellow-target-smaller-businesses-with-energy-saving-technology.html "Schneider and GreenYellow target smaller businesses with energy saving technology"), and avoiding unnecessary CO2 emissions stemming from digital advertising.

SeenThis’ streaming technology enables advertisers to run high-quality video within display, with LATAM significantly increasing video reach at a [lower cost](https://www.financedigest.com/bmw-bets-on-design-and-recycling-not-mining-to-lower-battery-costs.html "BMW bets on design and recycling, not mining, to lower battery costs") than typical video CPM. The high-quality video within display [delivered an impactful](https://www.financedigest.com/adnami-signs-agreements-with-schibsted-and-amedia-to-deliver-high-impact-ads-with-unparalleled-reach-across-the-nordics.html "Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics") viewer experience; dramatically outperforming static display banners.

As a performance-focused brand, LATAM [measures ROI on every digital](https://www.financedigest.com/playground-xyz-study-finds-carbon-emissions-from-digital-ads-fall-by-63-on-average-when-measured-and-optimized-for-attention-time.html "Playground xyz study finds carbon emissions from digital ads fall by 63% on average when measured and optimized for attention time") campaign. Following positive initial campaigns across key markets in Latin America, the brand decided to extend the [partnership and stream its global](https://www.financedigest.com/lumen-research-and-tvision-announce-global-partnership-for-advanced-attention-first-measurement-and-media-buying.html "Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying") campaigns across all continents, delivering excellent results, including:

**Reduced CPU across** [key markets](https://www.financedigest.com/emptied-canopy-market-industry-outlook-growth-prospects-and-key-opportunities.html "Emptied Canopy Market: Industry Outlook, Growth Prospects and Key Opportunities")

- -83% in US
- -47% in Mexico
- -65% in Europe
- -15% in Oceania

**Avoiding unnecessary carbon in** [digital advertising](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising")

In addition to enhanced performance, [SeenThis’ streaming technology enables advertisers to reduce](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") their overall data use – reducing unnecessary carbon emissions compared to traditional video ad serving. Using the SeenThis emissions calculator for the LATAM campaign, data savings were estimated to be around 25%, corresponding to approximately 14 tonnes lower [CO2 emissions](https://www.financedigest.com/global-energy-related-co2-emissions-edged-up-to-record-high-in-2022-iea.html "Global energy-related CO2 emissions edged up to record high in 2022 – IEA").

SeenThis [technology minimises unnecessary data](https://www.financedigest.com/manchester-arts-centre-the-lowry-selects-logpoints-siem-technology-to-safeguard-customer-data.html "Manchester arts centre The Lowry selects LogPoint’s SIEM technology to safeguard customer data") in advertising for both enhanced user experience and reduced climate impact. Jesper Benon, CEO at SeenThis, explains: _“With indirect emissions [stemming from digital](https://www.financedigest.com/the-stem-cell-banking-market-to-keep-up-the-digitized-momentum.html "The Stem Cell Banking Market to keep up the digitized momentum") advertising, it’s important we act now; implementing innovative solutions. Our technology loads [instantly and minimises unnecessary data](https://www.financedigest.com/financial-services-risk-data-security-breaches-insecure-instant-messaging.html "Financial services risk data security breaches with insecure instant messaging") transfer. This leads to a reduction in the environmental impact of [digital](https://www.financedigest.com/you-cant-get-faster-than-that-spring-statement-update-delivered-digitally-as-it-happens-with-app-driven-technology.html "‘You Can’t Get Faster Than That’ – Spring Statement Update Delivered Digitally As It Happens with App-driven technology") content versus traditional video ad serving technology.”_
Manuel Breve, [Marketing Technology](https://www.financedigest.com/technology-will-kick-start-the-uk-housing-market.html "Technology will kick-start the UK housing market") Team Lead at LATAM Airlines, comments: _“We are really excited to partner with SeenThis and are committed to expanding our collaboration in 2023. We will continue to optimise our media spending towards more sustainable options, and at the same time [improve ROI and performance](https://www.financedigest.com/how-to-use-momentum-analytics-software-to-improve-portfolio-performance.html "How to use momentum analytics software to improve portfolio performance"). That is truly amazing.”_

Learn more about SeenThis methodology and carbon footprint measurement [here](https://seenthis.co/sustainability/).

**For more information:**

Susan Kravitz, [SeenThis Head of Commercial Partnerships](https://www.financedigest.com/azerion-and-seenthis-anz-announce-partnership-to-create-a-more-sustainable-marketplace.html "Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace"), Americas at susan@seenthis.io

**About SeenThis:**

Since 2017, Swedish tech [company SeenThis has been evolving screen experiences](https://www.financedigest.com/poor-user-experience-plaguing-wealth-management-firms-warns-radical-company.html "Poor user experience plaguing wealth management firms, warns Radical Company") for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is [transforming the distribution and climate impact of digital content compared to traditional technology](https://www.financedigest.com/transforming-the-retail-banking-ecosystem-its-all-about-technological-innovation.html "TRANSFORMING THE RETAIL BANKING ECOSYSTEM: IT’S ALL ABOUT TECHNOLOGICAL INNOVATION"). With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven [offices globally](https://www.financedigest.com/black-panther-sequel-ignites-box-office-with-330-million-global-debut.html "‘Black Panther’ sequel ignites box office with 0 million global debut"), SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.


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