# Landlords up their game to Be the best at attracting long-term tenants
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2018-04-27
Category: LIFESTYLE
Category URL: https://financedigest.com/category/lifestyle
Meta Title: Be:Here Hayes - Future of Rental Sector in London
Meta Description: Discover pet-friendly, fee-free homes with a 3-year tenancy, on-site concierge, and top-notch services at be:here Hayes in London.
URL: https://financedigest.com/landlords-up-their-game-to-be-the-best-at-attracting-long-term-tenantshtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/family-1736842793047-compressed.jpg)

- **Contemporary service design needs to attract loyal tenants (be:here Hayes)**
- **Renters increasingly looking for wide-ranging services and amenities**
- **Pet-friendly homes with no fees, 3-year tenancies & on-site concierge shaping the [future of rental sector](https://www.financedigest.com/air-separation-plant-market-to-register-5-cagr-driven-by-surging-demand-for-nitrogen-gas-within-food-beverage-sector-future-market-insights.html "Air Separation Plant Market to Register 5% CAGR Driven by Surging Demand for Nitrogen Gas within Food & Beverage Sector: Future Market Insights") in London**

With private renters outnumbering homeowners in London, competition is fierce from landlords looking to attract loyal tenants.

The average age of a first-time buyer is now 30, according to Halifax, with property [prices in the capital meaning that many of those who rent there may well be much older than this before they can afford to get a foot onto the first rung of the housing](https://www.financedigest.com/uk-house-prices-speed-up-but-slowdown-coming-nationwide-says.html "UK house prices speed up but slowdown coming, Nationwide says") ladder. As such, there is an unprecedented opportunity for [rental developments to shape their services](https://www.financedigest.com/car-rental-service-market-is-forecasted-to-grow-at-a-7-2-cagr-by-2031-comprehensive-research-report-by-fmi.html "Car Rental Service Market is forecasted to grow at a 7.2% CAGR By 2031- Comprehensive Research Report by FMI") to attract and maintain long-term tenants.

[be:here Hayes](https://r20.rs6.net/tn.jsp?f=0011ZFQzhyfXBZYm-M6Zq0biNZra1eWVu_N6eVD0aofGKP4PGNY9K0KQOyhOuIlhj9O7n2k3phkIaFcZzNs3J_IN8Os7xsjPC9GwkajdpkX_AqOucc_XkVCXnkmcdmQot_CXyLbbr9lGEFBhy4F-x4oLPe3XXXMiOeNc34-AUXAvU-VYNapvvfs-Q==&c=vOtJZwxrrrcHlOxjcF3hWJRd019YOmqSdW1NBLPKzdY1CXvfUw6Rpg==&ch=55qy0Lt50f0naSYK4OyR51X4wCxmAoUHqXdaLUU-r4rjU5S3sL7I7g==) is a shining example of this. The company’s 119 homes, just 300 yards from Hayes &Harlington station (a Crossrail station from 2019), provide a host of benefits that are turning renters’ heads and causing them to view The Gatefold Building as the [model for future](https://www.financedigest.com/the-future-of-payments-flexibility-regulation-and-bespoke-models.html "The Future of Payments: Flexibility, Regulation, and Bespoke Models") rental homes.

![gatefold](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/gatefold-1736842793061-compressed.jpg)

The company starts by appealing to renters’ wallets, with no agency, admin or referencing fees and lower deposits (just one month’s rent – in London!). It also includes free, super-fast 30 mbps broadband for all tenants.

![be-here](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/be-here-1736842793055-compressed.jpg)

Everything at Gatefold is managed start to finish by the local Hayes team.

The on-site concierge and [management team are available to assist](https://www.financedigest.com/virtual-assistance-to-pave-the-way-for-pain-management-devices-market.html "Virtual assistance to pave the way for Pain Management Devices Market") residents with a range of matters, from shopping deliveries, booking taxis through to maintenance and repairs.

Be have invested for the long term and want their residents to do the same. They offer flexible long term tenancies, initially up to 3 years.

[Security comes next](https://www.financedigest.com/is-the-next-big-cyber-threat-mis-placed-security-spending.html "Is the next big cyber threat mis-placed security spending?") with 3-year tenancies now available at the multi award-winning development offering residents peace of mind. Followed by services

Next, be:here Hayes takes [care of the social](https://www.financedigest.com/tmwi-appointed-by-zeiss-vision-care-to-drive-integrated-paid-social-campaigns.html "tmwi appointed by ZEISS Vision Care to drive integrated paid social campaigns") aspect. The sharer-friendly accommodation provides regular events in [order to enable residents to get to know](https://www.financedigest.com/money-orders-vs-checks-what-you-need-to-know-as-a-consumer.html "Money Orders vs Checks: What You Need to Know as a Consumer") one another. With the Campaign to [End Loneliness reporting](https://www.financedigest.com/geberit-reports-q1-beat-despite-end-of-bathroom-renovation-boom.html "Geberit reports Q1 beat despite end of bathroom renovation boom") that loneliness increases the likelihood of mortality by 26% as we age, life at the Gatefold Buildings embraces all that community life has to offer.

**“As the number of renters continues to increase, landlords must evolve their offering if they are to provide developments that are viable over the longer term. Modern tenants expect far more than those of years gone by – they want superb homes with good services and additional amenities that enable them to live a modern, urban lifestyle.”**

**_![apartment](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/apartment-1736842793089-compressed.jpg)_**

**_Hayley Wills, Area Manager,_** [**_be:here Hayes_**](https://r20.rs6.net/tn.jsp?f=0011ZFQzhyfXBZYm-M6Zq0biNZra1eWVu_N6eVD0aofGKP4PGNY9K0KQOyhOuIlhj9O7n2k3phkIaFcZzNs3J_IN8Os7xsjPC9GwkajdpkX_AqOucc_XkVCXnkmcdmQot_CXyLbbr9lGEFBhy4F-x4oLPe3XXXMiOeNc34-AUXAvU-VYNapvvfs-Q==&c=vOtJZwxrrrcHlOxjcF3hWJRd019YOmqSdW1NBLPKzdY1CXvfUw6Rpg==&ch=55qy0Lt50f0naSYK4OyR51X4wCxmAoUHqXdaLUU-r4rjU5S3sL7I7g==)

[Renting from a build-to-rent](https://www.financedigest.com/could-the-surging-build-to-rent-market-create-emerging-opportunities-for-investors.html "Could the surging build-to-rent market create emerging opportunities for investors?") provider like be:here Hayes, rather than an old-fashioned private landlord, comes with other benefits too. The company’s apartments are furnished by Habitat and pet-friendly, for example – a long way from the shabby, second hand furnishings and ‘no pets’ rules that old-school rental accommodation still tries to get away with.

[Developers must continually up their game](https://www.financedigest.com/sony-to-buy-mobile-game-developer-in-push-beyond-consoles.html "Sony to buy mobile game developer in push beyond consoles") if they are to remain competitive. At the Gatefold Building, for example, the on-site team is in the process of installing Laundry Republic lockers. Tenants will be able to have their dry cleaning taken care of without being home for the collection or delivery times – and without having to [set foot](https://www.financedigest.com/the-diabetic-foot-ulcer-therapeutics-market-is-all-set-to-be-in-the-driver.html "The Diabetic Foot Ulcer Therapeutics Market is all set to be in the driver") inside a dry cleaner’s.

![Pet-friendly homes with no fees, 3-year tenancies & on-site concierge shaping the future of rental sector in London](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/dog-on-bed-1736842793207-compressed.jpg)

Pet-friendly homes with no fees, 3-year tenancies & on-site concierge shaping the future of rental sector in London

**_“The [face of rental accommodation is changing](https://www.financedigest.com/the-changing-face-of-financial-advice.html "The changing face of financial advice "). Old-fashioned landlord practices and attitudes have no place in the modern marketplace. Landlords that don’t appreciate that fact will soon find themselves_** [left behind.”](https://www.financedigest.com/is-africa-being-left-behind-in-the-push-for-a-net-zero-world.html "Is Africa being left behind in the push for a net zero world?")

**_Hayley Wills, Area Manager, be:here Hayes_**

Spacious apartments at be:here Hayes are available from £1,270 pcm for one bedroom and from £1,450 for two. Either a garden or a balcony is provided with every home.


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