# KiteEdge launches The Ontology Project to bring together the Asset Management Community
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2018-05-21
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Unlocking Investment Insights with Cognitive Ontology
Meta Description: Join KiteEdge in revolutionizing asset management. Discover hidden connections and insights using Cognitive Ontology. Sign up now for The Ontology Project!
URL: https://financedigest.com/kiteedge-launches-the-ontology-project-to-bring-together-the-asset-management-communityhtml

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_London startup wants to solve industry problems using ontology and opens discussion with asset managers to help create a common solution reflecting their priorities; senior members of Stanford’s Global Projects Center and [Edison](https://www.financedigest.com/italys-edison-inaugurates-power-station-partly-funded-by-citizens.html) Research are early supporters_

_KiteEdge uses Cognitive Ontology to surface connections and insight, previously hidden, within an enterprises internal and external resources; company will launch solution later this year_

[KiteEdge](http://www.kiteedge.co.uk/), a company providing asset managers with the tools to find, collaborate, and leverage content across complex and often siloed organizations, launched today The Ontology Project, a community initiative committed to educating sector professionals, helping them to improve ontology within the field of financial asset management. Dane Rook and Ashby Monk from Stanford University’s Global [Projects](https://www.financedigest.com/cordant-projects-to-develop-eleven-moxy-hotels-across-uk.html) Center (GPC) – an interdisciplinary research centre – are early in lending their full support, as is Edison Research.

Ontology is traditionally used within information science to name and define the types, properties, and interrelationships of entities that exist within a domain –e.g. it provides structure to help people extract value from specific [information sets](https://www.financedigest.com/health-care-information-systems-market-growth-set-to-surge-significantly-during-2018-2026.html "Health Care Information Systems Market Growth Set to Surge Significantly during 2018 – 2026").

Cognitive Ontology structures information in a flexible form that is as close as possible to the [way humans think](https://www.financedigest.com/three-ways-that-2022-is-going-to-change-how-you-think-about-money.html "Three ways that 2022 is going to change how you think about money"), as opposed to other, inflexible, models that use predetermined structure tied explicitly to the collective summary of information within language.

KiteEdge draws upon Cognitive Ontology to interact with the end-user to understand their intent (and any unique context) to help surface connections and insight, previously hidden. By doing so, they empower individuals and groups to make better decisions and ensure that [intellectual property](https://www.financedigest.com/white-bullet-releases-ad-funded-piracy-report-for-world-intellectual-property-organisation-wipo.html "White Bullet releases Ad Funded Piracy Report for World Intellectual Property Organisation (WIPO)") is retained and accumulated within the organization, as knowledge is created, improved and shared.

The goal of the [project](https://www.financedigest.com/cordant-projects-to-develop-eleven-moxy-hotels-across-uk.html) is to facilitate the creation of a comprehensive ontology that represents the needs of many individuals, teams and enterprises. Individuals, teams, enterprises and asset owners are invited to sign up for the project’s newsletter to be updated on the [latest events and research](https://www.financedigest.com/smart-city-kiosk-market-to-reap-excessive-revenues-by-2028-trends-and-forecast-by-fact-mr-investigated-in-the-latest-research.html "Smart City Kiosk Market To Reap Excessive Revenues By 2028 | Trends And Forecast By Fact.MR investigated in the latest research") projects.

**James Flavin, KiteEdge’s CEO, commented:** “We want to show [asset management](https://www.financedigest.com/exclusive-allianz-in-talks-with-banks-for-china-asset-management-venture-sources.html "Exclusive-Allianz in talks with banks for China asset management venture -sources") enterprises how they can unlock their potential using Cognitive Ontology, as it can help them surface and leverage investment insights, and generate alpha while meeting regulatory needs and managing costs. At KiteEdge we facilitate the data mining of collective knowledge to improve individual and group actions. We are re-inventing search by combining traditionally captured Ontology with the [latest technologies](https://www.financedigest.com/cardiac-valvulotome-market-growth-latest-trends-top-players-competition-technological-advancements-outlook-and-forecast-2028.html "Cardiac Valvulotome Market Growth, Latest Trends, Top Players, Competition, Technological Advancements, Outlook and Forecast 2028"), providing a new approach to tagging and structuring text-based information.”

**Dr. Ashby Monk, Executive Director at Stanford’s GPC, said:**“At the Stanford [Global Projects Center we aim to collaborate with governments and industry in pursuit of the necessary insights](https://www.financedigest.com/benzylamine-market-top-key-players-latest-trends-regional-insights-and-global-industry-dynamics-by-2026.html "Benzylamine Market Top Key Players, Latest Trends, Regional Insights and Global Industry Dynamics By 2026") to develop and sustain strategic assets, both physical and intellectual, through [projects](https://www.financedigest.com/cordant-projects-to-develop-eleven-moxy-hotels-across-uk.html) that are core to modern economic growth and development with a focus on creating better investment outcomes for asset owners. The Ontology Project aligns perfectly with that since the solution Kite Edge is developing will not only help us advance our research but will also provide education to current and future investment leaders. This is completely innovative and something we have not seen anywhere else.”

Edison Research, a prominent independent research producer, is also supporting the Ontology [Project](https://www.financedigest.com/the-benefits-of-agile-project-management-for-businesses.html) by contributing content and analytical resource.

**Neil Shah, Director of [Research at Edison Group](https://www.financedigest.com/havas-media-group-partners-with-lumen-research-to-measure-and-optimise-attention-at-global-scale.html "Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale"), said:** “A key value proposition for our corporate clients is the breadth of distribution and subsequent discovery that Edison provides. In a MiFID 2 environment, that has become even more [important to listed companies](https://www.financedigest.com/australian-state-balks-at-energy-companys-request-for-help-with-lng-import-terminal.html "Australian state balks at energy company’s request for help with LNG import terminal"). We have seen dramatic [growth in traffic to Edison’s website and we could immediately see](https://www.financedigest.com/italy-slashes-2023-growth-forecast-but-sees-public-finances-improving.html "Italy slashes 2023 growth forecast but sees public finances improving") the benefits of Kite Edge’s cognitive search to the users of our research. In [order to organise and improve](https://www.financedigest.com/keep-your-head-in-the-cloud-improving-the-order-to-cash-process.html "Keep your head in the cloud: improving the order-to-cash process") the search of our own content, we have opened up our content library to Kite Edge as part of the Ontology project and look forward to learning from the results.”

Kite Edge is currently developing its MiFID II and research management solution, Apex, scheduled to launch [later this year](https://www.financedigest.com/why-companies-need-to-rethink-retirement-tips-for-ensuring-a-happy-life-in-later-years.html "Why companies need to rethink retirement – Tips for ensuring a happy life in later years").

Apex will enable asset managers to unlock the information already held within the organisation, allowing them to quickly find the content/insight [needed to make informed decisions thereby delivering better value to asset](https://www.financedigest.com/british-pensions-step-up-multi-billion-pound-asset-fire-sale-as-need-for-cash-soars.html "British pensions step up multi-billion-pound asset fire sale as need for cash soars") owners.  Not only does this enable asset managers to be more effective, but they can open-up the internal knowledge held by other [members of their teams and across](https://www.financedigest.com/gumgum-appoints-new-staff-members-across-germany.html "GumGum appoints new staff members across Germany") the organisation.


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