# Kering, Cartier launch environmental pact for watches, jewellery
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-10-06
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Luxury Labels Join Forces for Environmental Targets by 2030
Meta Description: Kering, Cartier, Responsible Jewellery Council aim to reduce carbon emissions and protect biodiversity in industry-wide initiative.
URL: https://financedigest.com/kering-cartier-launch-environmental-pact-for-watches-jewelleryhtml

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PARIS (Reuters) – French luxury group Kering, Richemont’s Cartier, and the Responsible Jewellery Council have teamed up to set environmental targets for watches and jewellery activities, challenging labels in the industry to commit to them too.

The move comes amid heightened scrutiny of environmental issues among consumers, especially from the younger generations, key sources of future revenue growth for luxury labels.

Dubbed the “watch and jewellery initiative 2030″, the goals include targets to reduce carbon emissions, protect biodiversity and adopt practices defined by the Responsible Jewellery Council, a standard-setting industry body, by the year 2030.

We have proof that by being together you are much stronger and also much more powerful to reach these types of goals,” said Jean-Francois Palus, [managing director](https://www.financedigest.com/anya-libova-joins-apester-as-uk-managing-director.html "Anya Libova joins Apester as UK Managing Director") of Kering, which owns jewellery labels Boucheron and Pomellato and watch labels Ulysse Nardin and Girard-Perregaux.

Kering has already cast itself as an industry champion on the [environmental](https://www.financedigest.com/new-office-expansion-enables-vaisala-to-accelerate-growth-in-industrial-and-environmental-measurements-businesses-professional-services-and-customer-support-the-new-office-will-cater-for-all-vaisala.html "New office expansion enables Vaisala to accelerate growth in industrial and environmental measurements businesses, professional services and customer support. The new office will cater for all Vaisala’s customers in the Latin America region.") front for the apparel industry. In 2019, its chairman, Francois-Henri Pinault, gathered dozens of international labels to sign the so-called Fashion Pact of commitments, including [reducing emissions](https://www.financedigest.com/how-to-reduce-your-business-carbon-emissions-without-impacting-profit-margins.html "How to reduce your business’ carbon emissions without impacting profit margins") and plastic-use.

The partners in the watch-and-jewellery [initiative intend to start recruiting](https://www.financedigest.com/taylor-fay-homes-recruit-cordant-projects-for-innovative-property-initiative.html "Taylor Fay homes recruit Cordant Projects for innovative property initiative") European labels before moving on to those from other countries, Cartier Chief Executive Officer Cyrille Vigneron said, citing a list of large brands, including Tiffany.

We think there will be quite a rather large number of key brands and then the smaller ones as [well](https://www.financedigest.com/the-key-to-running-a-successful-wellness-business-according-to-the-experts.html "The Key To Running A Successful Wellness Business, According To The Experts") but also key suppliers, with distributors who will join the initiative,” Vigneron said.

Highly [profitable labels will likely be under pressure to sign](https://www.financedigest.com/travis-perkins-warns-on-profit-in-sign-of-uk-housing-market-difficulty.html "Travis Perkins warns on profit in sign of UK housing market difficulty") up, he added.

LVMH, which bought Tiffany https://www.reuters.com/article/tiffany-m-a-lvmh-idINKBN27E13L earlier this year, was absent from the Fashion Pact, which included high-end labels like France’s Hermes as well as lower-end groups like Zara-owner Inditex.

(Reporting by Mimosa Spencer; Editing by Himani Sarkar)


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