In the fast-moving world of real estate development and design, it’s rare to find someone who balances business strategy with creative vision. Jayson Pocius, the founder of DONTBECHI Designs, has mastered this intersection—transforming properties and revitalizing communities in Las Vegas. With a focus on strategic land acquisition, innovative property development, and community-centric design, he has built a reputation for creating high-value, sustainable projects.

A native Chicagoan whose early life was shaped by the city's architectural heritage and the championship era of the Chicago Bulls, Jayson developed a unique perspective on how spaces influence both individual experiences and broader community growth. His early fascination with architecture and urban design and their role in shaping daily life laid the groundwork for his future success in real estate.

Jayson built his foundation in business with a Bachelor's in Business Administration from Roosevelt University, followed by an MBA from Loyola University Chicago. His academic background in business principles later proved instrumental in shaping his approach to real estate development and investment. His studies emphasized market analysis, financial modeling, and strategic planning—skills that became essential as he transitioned into professional real estate.

Before relocating to Las Vegas, Jayson managed JRP Holding Group, LLC, overseeing rental property investments in Chicago. Under his leadership, these properties were strategically acquired, managed, and later sold, marking a successful chapter in his real estate investment career. His ability to identify emerging neighborhoods, optimize property value, and execute well-timed exits reinforced his expertise in market-driven decision-making. His success in Chicago positioned him to take on larger, more complex projects in Las Vegas.

His career evolved, taking on a significant role in land acquisition at KB Home, where he specialized in analyzing, acquiring, and underwriting residential development projects. This experience provided him with valuable insights into the technical and financial aspects of large-scale real estate development, complementing his growing interest in design and investment strategy. During this time, he honed his ability to assess the potential of raw land, negotiate acquisitions, and navigate the complexities of zoning and permitting. These foundational skills continue to guide his work today.

Now at the helm of DONTBECHI Designs, Jayson is focused on development and design, bringing a strategic and creative approach to revitalizing properties. His firm specializes in transforming underutilized spaces, applying innovative design solutions, and creating sustainable, high-value developments within Las Vegas' evolving real estate market. With an emphasis on both function and aesthetics, he ensures that every project aligns with long-term growth trends while enhancing community engagement.

Insights from Jayson Pocius on Leadership and Development

What is one key strategy you've implemented to grow your design company or achieve success in your creative projects?

One key strategy I’ve implemented is focusing on creating highly personalized, client-centered spaces. I make it a priority to truly listen to the client's vision and needs from the start. By combining this understanding with elevated design trends, sustainable practices, and market insights, I can offer solutions that feel both tailored and innovative. Additionally, I’ve leaned into networking with local developers, architects, and contractors to stay integrated in the community while also gaining referrals from satisfied clients.

Beyond traditional networking, I’ve also embraced technology to enhance client engagement. Virtual reality and 3D modeling tools allow clients to visualize projects before breaking ground, making the design process more interactive and efficient. This tech-driven approach has helped me build trust and transparency with clients, leading to stronger relationships and repeat business.

What principles guide your decision-making when taking on new design clients or projects?

I always look for alignment between a client’s vision and my design values. I want to work with clients who are excited about creativity, quality, and sustainability. It's important that we're all on the same page from the beginning so the process feels smooth and inspiring.

Another key factor is project feasibility. I consider the budget, timeline, and available resources, while also thinking about the broader impact—how can this project positively influence the space, the people, and the community? I’m passionate about developments that contribute meaningfully to their surroundings.

Additionally, I consider long-term market trends and property value appreciation. Every project should have not only an immediate impact but also a lasting positive effect on the area. This perspective ensures that the developments I take on remain valuable and relevant over time.

How do you foster collaboration and build long-term professional relationships?

Collaboration starts with clear communication. Whether it’s with clients, subcontractors, or other design professionals, I prioritize open dialogue from the start. Keeping everyone aligned throughout the project encourages teamwork and helps create the best outcomes.

With clients, I focus on transparency—being upfront about timelines, budgets, and any challenges that arise. This openness builds trust and keeps relationships positive, even when unexpected obstacles come up.

I also believe in the power of mentorship and industry partnerships. By sharing knowledge and insights with emerging professionals in real estate and design, I help strengthen the industry while also fostering meaningful professional relationships that can lead to future collaborations.

How do you set realistic project timelines while ensuring high-quality results?

It begins with a thorough understanding of project scope, budget, and client expectations. I break down each phase, identify the specific tasks at each stage, and build in buffer time for unexpected challenges. Staying organized and transparent ensures that everyone is aligned while maintaining the high-quality results that clients expect.

I also leverage project management software to track milestones and deadlines. This allows for real-time adjustments and ensures that all team members stay accountable. Efficiency doesn’t mean cutting corners—it means planning effectively to avoid delays and cost overruns.

How do you handle unexpected challenges while staying aligned with your company’s values?

When challenges arise, I approach them with patience, transparency, and a solution-oriented mindset. I maintain open lines of communication with clients and team members, ensuring concerns are heard while remaining honest about potential obstacles. My commitment to collaboration allows us to work through roadblocks effectively, always prioritizing quality and responsiveness.

Challenges are also opportunities for growth. I treat every roadblock as a learning experience, using it to refine strategies and improve processes for future projects.

How do you inspire creativity and maintain motivation among your team?

I foster an environment where new ideas can flourish. Regular brainstorming sessions allow team members to pitch concepts freely, generating fresh, innovative ideas. I also celebrate milestones and successes along the way, ensuring that everyone feels valued and motivated to achieve exceptional results.

Creating an inspiring work environment is key. I encourage my team to engage with art, architecture, and emerging design trends to keep their creativity sharp. Exposure to different perspectives fuels innovation and keeps our work dynamic.

Looking Ahead

From Chicago to Las Vegas, Jayson Pocius continues to build on his vision of transforming real estate through innovative design and strategic development. His expertise, leadership, and forward-thinking approach position him as a key figure in shaping the future of the Las Vegas real estate landscape.

Beyond his immediate projects, Jayson is committed to mentoring the next generation of real estate professionals. He believes that fostering new talent and encouraging creative risk-taking are essential to the industry’s evolution. His long-term goal is to not only develop properties but also to influence the way people experience and interact with their built environments.

We appreciate Jayson Pocius for sharing his insights and experiences, which offer valuable perspectives on leadership and business management in the competitive world of real estate development and design.