# IST Expands Cloud Customer Experience Solution Offering with PureCloudby Genesys Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2017-10-27 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: IST Expands Partnership with Genesys to Offer PureCloud in Middle East Meta Description: IST announces expansion of partnership with Genesys to provide PureCloud, a scalable, user-friendly cloud customer engagement solution, in the Middle East URL: https://financedigest.com/ist-expands-cloud-customer-experience-solution-offering-with-purecloudby-genesyshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd271017-14-1736843351350-compressed.jpg) [IST](http://www.istnetworks.com/), the customer experience technology specialists, today announced that it has expanded its partnership with Genesys, the global leader in [omnichannel customer experience](http://www.genesys.com/solutions/customer-engagement) and contact center solutions with the addition of the PureCloudby Genesys to its solution offering. Designed to help businesses in the Middle East deliver a consistent, seamless and personalized next-generation customer experience, PureCloud is a unified, all-in-one customer engagement and employee collaboration solution that’s intuitive, easy to use and quick to deploy. We are quite excited IST is now offering PureCloud in the Middle East Market. This cloud customer engagement solution is so powerful and easy to use, and provides businesses a scalable and flexible solution to meet their needs, both today and tomorrow,” said Mohamed Afifi, managing director, Middle East, Genesys.“We are very proud of the work already done by the IST team with their OmniCloud digital customer engagement offering that was released earlier this year and believe that now, with PureCloud, we are positioned to meet all market needs.” IST is already [seeing significant demand](https://www.financedigest.com/daimler-truck-sees-higher-returns-as-supply-chains-demand-improve.html "Daimler Truck sees higher returns as supply chains, demand improve") for PureCloud from customers in the region. In fact, IST is currently working on launching PureCloud for a leading finance comparison site in the Middle East. With PureCloud, the organization will provide 40 agents and two supervisors access to a best-of-breed contact center solution that includes call recording, IVR flows, agents scripting, manual outbound dialing, real [time and historical reporting](https://www.financedigest.com/automotive-timing-chain-and-belt-market-to-be-valued-at-us-10-20-bn-by-2027-comprehensive-research-report-by-fmi.html "Automotive Timing Chain and Belt Market to be valued at US$ 10.20 Bn by 2027 – Comprehensive Research Report by FMI") and WebRTC Phones. ![(L) Mohamed Fahmy, CEO, IST and (R) Mohamed Afifi, managing director, Middle East, Genesys](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd271017-14-1736843351350-compressed.jpg) (L) Mohamed Fahmy, CEO, IST and (R) Mohamed Afifi, managing director, Middle East, Genesys [PureCloud is a fully loaded cloud contact center delivering](https://www.financedigest.com/trend-micro-cloud-one-delivers-projected-roi-of-up-to-188.html "Trend Micro Cloud One Delivers Projected ROI of Up to 188%") a wealth of functionality. The solution provides omnichannel engagement, speech enabled IVR, customized reporting and analytics, workforce optimization, outbound campaigns, CRM integrations, graphical agent scripting, and social channel management that delivers an exceptional [customer experience](https://www.financedigest.com/insurers-ready-to-fight-back-against-poor-customer-experience.html "Insurers ready to fight back against poor customer experience"). Key features include: - Lightning-fast deployment - Simple pricing, month-to-month terms - A modern web and mobile user experience - Unparalleled reliability and disaster recovery - Seasonal adoption to your [dynamic market](https://www.financedigest.com/truck-mounted-concrete-mixer-market-size-top-key-players-latest-trends-regional-insights-and-global-industry-dynamics-by-2022.html "Truck Mounted Concrete Mixer Market Size, Top Key Players, Latest Trends, Regional Insights and Global Industry Dynamics By 2022") needs - A feature-rich [solution for complete customer engagement](https://www.financedigest.com/the-patient-engagement-solutions-market-to-grow-on-a-satisfactory-note.html "The Patient Engagement Solutions Market to grow on a satisfactory note") - IP telephony and Collaboration services to your enterprise needs - [Amazon Web Services](https://www.financedigest.com/amazon-introduces-seller-storage-service-to-tackle-supply-chain-woes.html "Amazon introduces seller storage service to tackle supply chain woes") elastic infrastructure with limitless capacity - A [true cloud](https://www.financedigest.com/true-multi-cloud-is-the-ideal-coming-closer-to-reality.html "True multi-cloud: Is the ideal coming closer to reality?") architecture that provides continuous improvements Commenting on the importance of GenesysPureCoud for IST customers in the region, Mohamed Fahmy, chief executive officer at IST, said, “Our Middle Eastern customers have shown a strong appetite for cloud solutions in an [effort to lower capital expenditure costs](https://www.financedigest.com/factbox-europes-efforts-to-shield-households-from-soaring-energy-costs.html "Factbox-Europe’s efforts to shield households from soaring energy costs"). The scalability and flexibility of PureCloud can help organizations easily expand and shrink their contact center based on fluctuating [business](https://www.financedigest.com/metal-cans-and-glass-jars-market-demand-from-food-industry-to-grant-sustainable-business-prospects.html "Metal Cans and Glass Jars Market – Demand from Food Industry to Grant Sustainable Business Prospects ") demands.” “That being said, one of the [challenges facing](https://www.financedigest.com/how-to-overcome-the-challenges-faced-by-women-in-business-3.html "How to Overcome the Challenges Faced by Women in Business") many organizations when it comes to cloud contact center deployments is how to handle the voice traffic. With GenesysPureCloud’sEdge, all voice traffic will be handled locally at the customer office, while all contact center [management and decision-making applications](https://www.financedigest.com/service-lifecycle-management-applications-market-to-grow-at-a-cagr-of-6-9.html "Service Lifecycle Management Applications Market to grow at a CAGR of 6.9%") are hosted in the cloud. As such, we can offer our customers a proven, feature-rich solution that provides reliable voice traffic over the internet.Most importantly, it integrates all the different [customer](https://www.financedigest.com/is-your-customer-experience-exceptional.html "IS YOUR CUSTOMER EXPERIENCE EXCEPTIONAL?") engagement channels into one solution, ultimately enabling businesses to offer the highest quality customer experience,” concluded Mr. Fahmy. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---