# iPhone 8 set to be the most popular yet   
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-08-09
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: Brand Loyalty Prevails: 69% of iPhone Users to Upgrade to
Meta Description: Discover why almost 70% of iPhone users are eagerly awaiting the release of the new iPhone 8, despite not knowing all the details yet.
URL: https://financedigest.com/iphone-8-set-to-be-the-most-popular-yethtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/business-hand-hold-touch-sc-1736843608546-compressed.jpg)

- **69% of current iPhone users plan to upgrade to the new iPhone 8 when it’s released**
- **A third (34%) of smartphone users will be switching to Samsung when their next upgrade is due**
- **Most common reason for upgrading to the iPhone 8 is brand loyalty to Apple**

September 2017 marks the 10th anniversary of [Apple’s iPhone](https://www.financedigest.com/apple-works-with-chinese-suppliers-for-latest-iphones-nikkei.html "Apple works with Chinese suppliers for latest iPhones – Nikkei"), and although it hasn’t been officially unveiled yet, users can’t wait to get their hands on the newest model.

New research from mobile phone insurance specialist [Insurance2Go](https://www.insurance2go.co.uk/iphone-8-insurance/) has revealed that 69% of current iPhone users are planning to sign up to the new iPhone 8 when their upgrade is due – despite not yet knowing the exact specification and features.

However, with the rumoured1  removal of touch ID and the home button, and expected addition of facial recognition, glass body and [wireless charging](https://www.financedigest.com/wireless-charging-ics-market-to-witness-robust-expansion-throughout-the-forecast-period-tmr-study.html "Wireless Charging ICs Market to Witness Robust Expansion throughout the Forecast Period – TMR Study"), it’s not entirely surprising that so many people are willing to make the change to the latest handset.

Almost a third (30%) of all British smartphone users [plan to change their handset to the iPhone](https://www.financedigest.com/apple-plans-to-cut-iphone-14-production-lag-between-china-india-bloomberg.html "Apple plans to cut iPhone 14 production lag between China, India – Bloomberg") 8\. Yet, the results prove that Apple won’t be shaking off their main competitor anytime soon, with a third (34%) of those surveyed choosing Samsung for their next upgrade. Only 14% will be upgrading to another handset provider when their next upgrade is due. The remaining 22% of [current smartphone owners will be ending](https://www.financedigest.com/spains-grifols-names-current-chairman-as-ceo-ending-family-leadership.html "Spain’s Grifols names current chairman as CEO, ending family leadership") their contract altogether.

While the [majority of iPhone owners plan](https://www.financedigest.com/ignoring-who-call-major-nations-stick-to-vaccine-booster-plans.html "Ignoring WHO call, major nations stick to vaccine booster plans") to upgrade, almost 1 in 10 (9%) said they’ll be ending their relationship with Apple altogether. Among the reasons given against an upgrade included that the iPhone 8 will be too expensive (61%), while others stated that they don’t think it will be an [improvement on previous models](https://www.financedigest.com/polypropylene-fibre-market-witness-a-spike-in-growth-pace-recent-improvements-in-pricing-models-fmi.html "Polypropylene Fibre Market Witness a Spike in Growth Pace Recent Improvements in Pricing Models: FMI") (32%).

Gary Beeston, Marketing & Sales Director of [Insurance2go](https://www.insurance2go.co.uk/iphone-8-insurance/) said:  “Although we’ve seen the likes of Samsung challenge Apple for the top spot over the past few years, the nation’s brand loyalty to Apple products is clear – branching out to tech all around the home, not just smartphones.

“The gap between the brands is slowly closing, though, so it will be exciting to see what surprises the new [iPhone 8 has in store for us in order](https://www.financedigest.com/apple-must-ease-app-store-rules-u-s-judge-orders-in-a-blow-to-iphone-maker.html "Apple must ease App Store rules, U.S. judge orders, in a blow to iPhone maker") to keep its loyal following happy.”

For everything you need to know about the iPhone 8, from design rumours to expected features head to [www.insurance2go.co.uk/media-centre/2017/07/21/iphone-8-everything-we-know/](https://www.insurance2go.co.uk/media-centre/2017/07/21/iphone-8-everything-we-know/)


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---