# Investingzone Transforms Investment Marketplace With Industry First Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2017-08-02 Category: INVESTING Category URL: https://financedigest.com/category/investing Meta Title: InvestingZone Introduces Industry-First Traditional Fund Option Meta Description: Investing Zone introduces traditional funds alongside unlisted equities, bridging two investment propositions. Discover tax benefits and diversified returns URL: https://financedigest.com/investingzone-transforms-investment-marketplace-with-industry-firsthtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/img0297-365-1736843627982-compressed.jpg) LEADING fin-tech platform, Investing Zone, has unveiled an industry-first, adding a traditional fund to its online portal enabling investors to manage unlisted equities alongside traditional funds. The addition of the CF Seneca Diversified Income Fund is the first of many traditional funds and trusts InvestingZone aims to add to the online portal in the coming months. The innovation, which bridges the gap between the two distinct investment propositions, is the latest strand of a significant investment in the platform, which was launched in 2013 with the backing of high-profile angel investor Jon Moulton, as an equity crowdfunding portal. In 2016, InvestingZone merged with specialist corporate finance house, Acceleris Capital. This partnership is now aiming to disrupt the investment sector by [removing the barriers to investing in the unlisted equities market](https://www.financedigest.com/extracorporeal-co2-removal-market-in-depth-analysis-by-trends-opportunities-drivers-challenges-and-growth-factors-by-2026.html "Extracorporeal CO2 Removal Market: In-Depth Analysis by Trends, Opportunities, Drivers, Challenges and Growth Factors by 2026"). The [enhanced fin-tech portal allows the public to directly invest](https://www.financedigest.com/three-fundamental-tips-to-enhance-your-investment-portfolio-performance.html "Three fundamental tips to enhance your investment portfolio performance") in UK SMES – something previously restricted to professional investors and angels – safe in the knowledge that the companies they’re investing in are vetted by credible and experienced corporate financiers. - In doing so investors can take advantage of probably the most generous tax incentive currently available anywhere in the world: the Enterprise Investment Scheme (EIS), [means Investors](https://www.financedigest.com/what-does-shells-powershop-acquisition-mean-for-aussie-investors.html "What Does Shell’s Powershop Acquisition Mean for Aussie Investors?") can reclaim 30% of the cost of their investments, (50% of SEIS) and up to 45% loss relief The CF Seneca Diversified Income Fund, is managed according to the principles of Seneca’s multi-asset value approach and offers investors a diversified, transparent [portfolio of value-oriented holdings consisting of directly invested](https://www.financedigest.com/investment-portfolio-diversification-why-its-important-and-how-to-do-it.html "Investment Portfolio Diversification: Why It’s Important and How to Do It") UK equities, overseas equities and fixed income investments managed via third party funds, and specialist investments. Investingzone have worked with Capita Financial Managers [Limited](https://www.financedigest.com/boohoo-says-exposure-to-sterling-plunge-is-limited-finance-chief.html "Boohoo says exposure to sterling plunge is limited – finance chief"), the Authorised Corporate Director (ACD) of the Fund, to make available one of its open ended funds on the fintech platform. [Investors using the portal can manage their entire portfolio](https://www.financedigest.com/investors-reorient-portfolios-amid-macroeconomic-challenges.html "Investors reorient portfolios amid macroeconomic challenges") through the one dashboard. And with traditional income funds offering a more diversified return on investment than unlisted equities, they balance the potential risk. Jean Miller, Founding Director of Investing Zone, said: “We are bridging the [gap between unlisted equities and traditional investment](https://www.financedigest.com/the-investment-gap-for-women-entrepreneurs.html "The Investment Gap for Women Entrepreneurs"). “It’s an absolute first and [set to completely disrupt](https://www.financedigest.com/factbox-europes-travel-disruption-set-to-continue-as-summer-ends.html "Factbox-Europe’s travel disruption set to continue as summer ends") the industry. The [market has never seen a crowdfunding platform able to offer](https://www.financedigest.com/rocket-missile-market-advantages-offered-by-rockets-missiles-and-increasing-adoption-of-missiles-to-drive-market.html "Rocket & Missile Market – Advantages Offered By Rockets & Missiles And Increasing Adoption Of Missiles to Drive Market") income funds. Now, thanks to our relationship with Seneca Partners users can invest directly in all of these asset classes and [build a diversified portfolio](https://www.financedigest.com/building-a-portfolio-for-retirement.html "Building A Portfolio For Retirement"). “Much has been made of a [reported shortfall in the total raised by EIS and SEIS funding due to changes](https://www.financedigest.com/u-n-climate-change-report-sounds-code-red-for-humanity.html "U.N. climate change report sounds ‘code red for humanity’") in eligibility criteria imposed by the government. But the reality is there’s [billions of pounds](https://www.financedigest.com/edf-delays-uk-nuclear-project-to-2027-ups-price-by-3-billion-pounds.html "EDF delays UK nuclear project to 2027, ups price by 3 billion pounds") ready to benefit growing UK SMEs siting with an investor public grown weary of poor savings rates. “I am confident that this innovative multi-investment vehicle platform can further improve the perception of crowdfunding and attract investors who have never before looked at unlisted equities; safe in the confidence that the EIS investments we are offering are credible and have got the right team behind them to make a return.” David Thomas, Chief Executive, Seneca Investment Managers, said: “This is an [innovative proposition allowing](https://www.financedigest.com/esg-innovation-allowing-everyone-to-meet-the-standard.html "ESG innovation: Allowing everyone to meet the standard") InvestingZone crowd funding investors to invest in the CF Seneca Diversified Income Fund alongside crowdfunding investments. “At Seneca we recognise the growing level of self-directed investments, and this is part of our response – enabling investors to access our portfolios in the way that suits them best. “I’d like to thank both InvestingZone and Capita, the ACD of the fund, for making a success of this innovative project.” Peter-Hugh Smith, managing director at Capita Financial Managers Limited, added: “We were pleased to work with InvestingZone and Seneca to support this new initiative. Given the changing nature of distribution for UK retail funds, providing investors with greater choice to [invest and access](https://www.financedigest.com/the-rise-of-fractional-investing-accessing-high-value-assets-with-small-budgets.html "The rise of fractional investing: accessing high-value assets with small budgets") funds is a great step forward.” --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---