# Intelliflo Shapes Business Priorities With Insights From Splunk Enterprise
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2018-02-24
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Intelliflo Improves Customer Experience with Splunk Machine
Meta Description: Learn how Intelliflo uses Splunk Enterprise to identify new business opportunities, enhance client relationships and streamline operations.
URL: https://financedigest.com/intelliflo-shapes-business-priorities-with-insights-from-splunk-enterprisehtml

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**_Machine Data Analytics Help Financial Advisory Software Firm Improve Customer Experience_**

[Splunk Inc.](http://www.splunk.com/) (NASDAQ: SPLK), first in delivering ‘aha’ moments from machine data, today announced that Intelliflo is using Splunk® Enterprise to help identify new business opportunities through data-driven decision making. Intelliflo uses the Splunk platform to gain real-time insights into leading business indicators around the usage and adoption of their services. With Splunk they are able to produce a client health score that integrates with Salesforce, helping the business identify both upsell opportunities and at-risk clients, ultimately reducing customer churn. To learn more about how Intelliflo makes better business decisions with the Splunk platform, read the case study or watch the video.

Intelliflo provides web-based software to the UK financial [services industry](https://www.financedigest.com/three-blockchain-application-scenarios-for-the-financial-services-industry.html "Three blockchain application scenarios for the financial services industry"), offering clients the ability to streamline the way they deliver financial management advice to their customers. The [company services 19,000 users who manage](https://www.financedigest.com/big-companies-manage-to-pass-on-soaring-costs-to-cash-strapped-consumers.html "Big companies manage to pass on soaring costs to cash-strapped consumers") over £300 billion in assets under advice.

“Splunk Enterprise helps Intelliflo gain complete visibility over how our customers are using our product, helping us to identify new [revenue](https://www.financedigest.com/uv-disinfection-equipment-market-opportunities-demand-and-revenue-forecast-2025-tmr-study.html "UV Disinfection Equipment Market Opportunities, Demand and Revenue Forecast 2025 – TMR Study") opportunities,” said Hamish Purdey, chief executive officer, Intelliflo. “We can now determine which customers are making full use of our [products and are likely to be interested in new solutions](https://www.financedigest.com/product-design-verification-and-validation-solution-market-2021-present-scenario-and-growth-prospects-2025.html "Product Design Verification And Validation Solution Market 2021 | Present Scenario and Growth Prospects 2025"). We also can spot [customers that are underutilizing our services and who may require](https://www.financedigest.com/first-year-of-n-ireland-protocol-required-1-million-customs-declarations.html "First year of N.Ireland protocol required 1 million customs declarations") additional support.”

In addition to business analytics, first-line client support teams at Intelliflo use Splunk Enterprise in IT [Operations to quickly identify and resolve problems](https://www.financedigest.com/australias-qantas-apologises-to-customers-for-operational-problems.html "Australia’s Qantas apologises to customers for operational problems"), such as the integration of partner applications, that would previously have required elevation to other lines of support. This results in a faster resolution time for the client, improving the overall product experience, and helps Intelliflo save money by [cutting back](https://www.financedigest.com/asos-reports-first-half-loss-as-shoppers-cut-back.html "ASOS reports first-half loss as shoppers cut back") on the number of support calls that go to second and third tier support.

“To stay [competitive in a fast-moving industry](https://www.financedigest.com/industrial-magnetrons-market-competitive-growth-strategies-based-on-type-applications-end-user-and-region.html "Industrial Magnetrons Market Competitive Growth Strategies Based on Type, Applications, End User and Region"), technology-based businesses must ensure they are constantly improving the customer experience,” said Rick Fitz, senior vice president, IT Markets, Splunk. “Intelliflo is a great example of a business that is truly data-driven. By opening up access to data and making decisions based on the insights it can provide, companies can improve user experience, deliver faster [product development](https://www.financedigest.com/tire-recycling-downstream-products-market-to-observe-strong-development-by-2019-2027.html "Tire Recycling Downstream Products Market to Observe Strong Development by 2019-2027") and ultimately stay ahead of the competition.”


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