# Integrated Finance: the advantages of using financial-infrastructure-as-a-service Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-05-04 Category: TECHNOLOGY Category URL: https://financedigest.com/category/technology Meta Title: Maximising Re-bundling of Financial APIs for Developers Meta Description: Cutting down on development time, speeding up time to market, simpler testing, greater scalability and flexibility - all with the benefits of re-bundling URL: https://financedigest.com/integrated-finance-the-advantages-of-using-financial-infrastructure-as-a-servicehtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/istock-1389837644-1736815786885-compressed.jpg) ![Alistair Cotton, Co-founder at Integrated Finance](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/alistair-cotton-450x513-1736815786920-compressed.jpeg) Alistair Cotton, Co-founder at Integrated Finance _By **Alistair Cotton,** Co-founder at Integrated Finance_ Today’s FinTech landscape contains a scattered range of companies across a breadth of different fields, many of which offer financial services infrastructure capabilities. For example, [Fintechs now offer innovative solutions across](https://www.financedigest.com/fintechs-support-of-ukraines-digital-businesses-can-be-used-as-blueprint-across-the-world.html "Fintech’s support of Ukraine’s digital businesses can be used as blueprint across the world") connectivity, trading, authentication, compliance, payments. These back-end functionalities are increasingly important for [companies building out financial](https://www.financedigest.com/disconnected-customers-are-one-of-the-biggest-problems-facing-financial-companies.html "Disconnected customers are one of the biggest problems facing financial companies") services solutions. Incorporating existing [technology and integrating solutions](https://www.financedigest.com/peppermint-technology-revamps-communications-with-via-voice-solution.html "PEPPERMINT TECHNOLOGY REVAMPS COMMUNICATIONS WITH VIA VOICE SOLUTION") for complex processes using APIs is a valuable way to optimise development costs and reduce the amount of time it takes to get a product into the hands of customers. When industries innovate quickly and disrupt incumbents at a breakneck pace though – the inevitable unbundling of services [creates a fragmented development landscape](https://www.financedigest.com/how-to-create-an-edible-landscape-your-neighbors-will-love.html "How to Create an Edible Landscape Your Neighbors Will Love") which requires technical leads to integrate and manage a high volume of third-party technology that all feeds into the same product. This phenomena has subsequently caused technical [leaders to look to platforms capable of bringing these third-parties tech](https://www.financedigest.com/top-7-new-tech-trends-for-2023-and-how-it-leaders-can-prepare-for-them.html "Top 7 New Tech Trends for 2023 and How IT Leaders Can Prepare for Them") solutions under a single roof, not unlike what Google and Firebase has done more broadly for technology companies looking to deploy product and scale their GTM quickly. In an industry as sternly regulated as the [financial services](https://www.financedigest.com/the-future-of-financial-services-tech-evolution-not-revolution.html "The future of financial services: Tech evolution not revolution ") industry, the advantages of platforms capable of re-bundling fintechs are even more keenly felt by developers: **Re-bundling [financial APIs and technology](https://www.financedigest.com/shakedown-on-horizon-for-financial-technology-world.html "Shakedown on horizon for financial technology world") for developers** Re-bundling refers to the process of taking multiple [APIs and unifying them into a single platform](https://www.financedigest.com/pelican-beta-api-interoperable-hub-platform-goes-live.html "Pelican beta API Interoperable Hub platform goes live"). This has many benefits for developers, including; - **Cutting down on** [development time: When you have to work](https://www.financedigest.com/property-development-exit-loans-what-they-are-how-they-work.html "Property Development Exit Loans: What They Are, How They Work") with multiple APIs, each with their own documentation and distinct way of working, it can take a lot of time to get everything up and running. Re-bundling all of this into one platform makes life much easier for developers and can save considerable amounts of time when [launching](https://www.financedigest.com/fime-launches-the-next-generationof-its-emv-level-3-test-platform.html "FIME launches the next generationof its EMV Level 3 test platform") multiple services across the same platform. - **Speeding up time to market:** A unified platform also helps speed up a [FinTech](https://www.financedigest.com/2021-and-the-fintech-market-bonanza.html "2021 and the fintech market bonanza") product’s time to market. [Developers no longer need to factor](https://www.financedigest.com/lane-change-assist-systems-market-overview-business-growth-development-factors-application-and-future-prospects.html "Lane Change Assist Systems Market Overview – Business Growth, Development Factors, Application And Future Prospects") in the integration of multiple APIs; that’s all been taken care of. This can be a huge advantage when trying to get a [product to market](https://www.financedigest.com/extruded-soy-products-market-overview-analysis-by-source-type-product-regional-outlook-industry-analysis-report-and-forecast-2022-2029.html "Extruded Soy Products Market Overview & Analysis by Source, Type, Product, Regional Outlook, Industry Analysis Report and Forecast, 2022 – 2029") quickly. - **Simpler testing:** Having a single platform also makes it much easier to test a [FinTech product](https://www.financedigest.com/why-make-fintech-products-accessible-for-all.html "Why Make Fintech Products Accessible For All?"). [Developers no longer have to worry about testing](https://www.financedigest.com/multi-functional-point-of-care-testing-market-growth-analysis-opportunities-trends-developments-and-forecast-to-2028.html "Multi-Functional Point Of Care Testing Market Growth Analysis, Opportunities, Trends, Developments, And Forecast to 2028") each API separately, they can just test the platform as a whole. This can [save a lot of time](https://www.financedigest.com/modernisation-of-insurance-technology-saves-invaluable-time-and-money.html "Modernisation of insurance technology saves invaluable time and money") and effort in the testing process. - **Greater scalability and flexibility:** Re-bundling [financial APIs into one platform](https://www.financedigest.com/make-way-for-the-rise-of-the-finance-super-apps-consolidation-of-financial-digitisation-tools-platforms.html "Make way for the rise of the Finance Super Apps – Consolidation of Financial Digitisation Tools & Platforms") also offers greater scalability and flexibility that can cater to customer demand. APIs can easily be added or removed as needed, without having to make [major changes](https://www.financedigest.com/virtual-accounts-leading-payment-expert-calls-for-major-changes-in-wolfsberg-group-guidance-around-on-behalf-of-payments.html "Virtual Accounts: leading payment expert calls for major changes in Wolfsberg Group guidance around “On behalf of” payments") to the codebase. **Using automation to increase the effectiveness of workflows** [Financial infrastructure offers workflows that are designed to be easily customisable and regulatory compliant, making it easier for banks, financial institutions](https://www.financedigest.com/the-future-of-financial-institutions-in-2023.html "The Future of Financial Institutions in 2023") and supporting products to connect with them. Automating these workflows also [increases efficiency](https://www.financedigest.com/increase-your-business-efficiency-with-integrated-labels.html "Increase your Business’ Efficiency with Integrated Labels"), and makes fintech less prone to human error. **Customer-centric** [user experiences](https://www.financedigest.com/rabobank-to-monitor-the-real-time-experience-of-every-customer-and-user-for-all-services.html "Rabobank to monitor the real-time experience of every customer and user for all services") In the competitive environment of [financial services](https://www.financedigest.com/data-fake-will-be-the-new-real-in-financial-services-in-2023.html "Data: Fake will be the new real in financial services in 2023") and products, it is critical for fintechs to focus on user experience; after all, this is the gateway to both retaining and expanding any company’s customer base. Financial-infrastructure-as-a-service can modernise [legacy systems](https://www.financedigest.com/retailers-weighed-down-by-their-own-legacy-systems-survey-reveals.html "Retailers Weighed Down by their own Legacy Systems, survey reveals"), wrapping them within an application that improves efficiency and, ultimately, enhances the overall customer experience. By providing data feedback on what’s working, both developers and then customers can make more [informed decisions on both what to develop and how to get the most out of a product](https://www.financedigest.com/golf-apparel-market-key-players-and-production-information-analysis-with-forecast-2031.html "Golf Apparel Market: Key Players and Production Information Analysis with Forecast 2031"). **Integrating Legacy** [Banking Applications for Fintech](https://www.financedigest.com/why-banks-could-stand-to-learn-a-thing-or-two-about-financial-inclusion-from-fintechs.html "Why banks could stand to learn a thing or two about financial inclusion from fintechs") Legacy [banking applications can be painful to work](https://www.financedigest.com/working-with-banks-essential-tips-for-fintechstartups.html "Working with banks – essential tips for fintechstartups") with. They’re often outdated, don’t interact well with each other, and can be difficult to integrate with [modern fintech](https://www.financedigest.com/meet-tilak-joshi-the-fintech-ceo-building-modern-solutions-for-the-gig-economy.html "Meet Tilak Joshi: the fintech CEO building modern solutions for the gig economy") applications. However, these applications do often [hold valuable historic data](https://www.financedigest.com/sterling-holds-firm-after-uk-jobs-data-muddies-rate-outlook.html "Sterling holds firm after UK jobs data muddies rate outlook") on customer behaviour that can be used to tailor products and improve customer experience. Integrating these is key; [fintech companies can take legacy banking](https://www.financedigest.com/attacking-banking-and-fintech-fraud-head-on-through-ai-infused-strategies.html "Attacking Banking and Fintech Fraud Head-On Through AI-Infused Strategies ") data and turn it into valuable insights. This allows for more customer-centric products and [services that are tailored towards long-term](https://www.financedigest.com/axion-swiss-bank-and-avaloq-sign-long-term-contract-for-bpo-services.html "Axion Swiss Bank and Avaloq sign long-term contract for BPO services") demands and behaviour. **This is a Sponsored Feature.** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---