# Instaloft – Rob Stone’s Rags to Riches story
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-08-02
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Rob Stone: From Rags to Riches Founder of UK's Largest
Meta Description: Discover how Rob Stone went from struggling to feed his 9 children to building a multimillion-pound loft storage empire through determination and hard work.
URL: https://financedigest.com/instaloft-rob-stones-rags-to-riches-storyhtml

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Rob Stone is the Founder of Instaloft – the UKs largest installer of loft storage solutions.

But Rob’s business journey is true rags to riches story. What do you do when you have spiralling debt, 9 children to feed and no job? You believe in yourself; you think outside the box and you [work hard](https://www.financedigest.com/uk-pm-sunaks-office-says-the-hard-work-begins-now35794.html "UK PM Sunak’s office says ‘the hard work begins now’").

**How did it all begin?**

Having folded his previous business, Rob was left with no [job whilst battling to feed his 9 children and spiralling consumer](https://www.financedigest.com/best-paying-jobs-in-finance-consumer-services.html "Best Paying Jobs in Finance Consumer Services") debt. He had to resort to desperately selling his belongings at car boot [sales just to put](https://www.financedigest.com/allianz-puts-n26-stake-up-for-sale-at-3-billion-valuation-ft.html "Allianz puts N26 stake up for sale at billion valuation – FT") food on the table.

Determined to create a [business that would support](https://www.financedigest.com/factbox-reaction-to-uks-energy-support-package-for-businesses.html "Factbox-Reaction to UK’s energy support package for businesses") his family long-term, he was inspired to create the Instaloft brand after Googling franchise opportunities.

Although he didn’t have money to invest – or experience in loft installation – he purchased some tools via a £200 [credit card](https://www.financedigest.com/uk-credit-card-borrowing-rises-by-most-since-2005-boe.html "UK credit card borrowing rises by most since 2005 – BoE"), secured an early supplier agreement and set to work. Fast forward 6 plus years and Instaloft now turns over in [excess of £14 Million in revenue](https://www.financedigest.com/smart-city-kiosk-market-to-reap-excessive-revenues-by-2028-trends-and-forecast-by-fact-mr-investigated-in-the-latest-research.html "Smart City Kiosk Market To Reap Excessive Revenues By 2028 | Trends And Forecast By Fact.MR investigated in the latest research"), generates a healthy 7 figure profit and employs 127 people UK wide. All achieved through grit, determination, and a willingness to succeed…whatever it takes.

**Falling down the stairs gave him a eureka moment**

By the end of his first [year in business](https://www.financedigest.com/2018-is-a-year-of-regulation-is-your-business-ready.html "2018 is a year of regulation – is your business ready?"), Rob had turned over £125K in revenue and generated £12,500 in profit. He learnt a number of key lessons during this time – including the value of working on the business instead of in it after suffering a [fall down the stairs of a potential](https://www.financedigest.com/oil-dips-as-potential-fed-rate-hike-overshadows-falling-stocks.html "Oil dips as potential Fed rate hike overshadows falling stocks") customer, which resulted in two sprained wrists and the inability to complete manual work, forcing him to recruit his first employee…and the rest is history.

**What is next for Rob and Instaloft?**

Now on [track to exceed a turnover of £14 million and profit](https://www.financedigest.com/russias-largest-lender-sberbank-on-track-to-profitability-says-ceo.html "Russia’s largest lender Sberbank on track to profitability, says CEO") of £2 million by October 2021, Rob is not only LoftZone’s biggest and best customer, but has also acquired one third of the business that enabled him to establish the Instaloft empire.

With invaluable expertise in business development and people management strategies, Rob is on a mission to double the firm’s revenue to £30 million within the next three years, whilst taking the time to ‘give back’ to the business community by helping aspiring [entrepreneurs on their own journey to success](https://www.financedigest.com/hiring-smart-is-the-key-to-success-for-entrepreneurs-heres-how-you-do-it.html "“Hiring Smart” is the key to success for entrepreneurs. Here’s how you do it.").

![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/picture60-1736838087915-compressed.jpg)

Rob Stone


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