# Instagram rolls out ads on Shop tab globally
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-08-24
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Instagram Launches Global Advertising on Shop Feature
Meta Description: Instagram introduces ads on its Shop feature worldwide, providing brands with more opportunities to connect with customers and drive sales.
URL: https://financedigest.com/instagram-rolls-out-ads-on-shop-tab-globallyhtml

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By Sheila Dang

(Reuters) – Instagram will launch advertising on its Shop feature globally, the Facebook Inc-owned app said on Tuesday, as it seeks to earn more money from brands hoping to reach new customers.

Instagram Shop is a tab on the photo and video sharing app that lets users browse items such as clothes and beauty products and in some cases purchase the items directly within the Instagram app.

Users can click on an Instagram Shop ad to view more details about the product, browse [additional items from the brand or save the product](https://www.financedigest.com/animal-feed-additives-market-regional-industry-segmentation-analysis-by-production-consumption-revenue-and-growth-rate-by-2031.html "Animal Feed Additives Market Regional Industry Segmentation, Analysis by Production, Consumption, Revenue and Growth Rate by 2031") to a wishlist.

The company began testing the ads earlier this month with a few select advertisers, but the feature is now open to [brands globally](https://www.financedigest.com/how-a-british-brand-catered-to-hnwis-can-maintain-its-position-within-the-global-luxury-sphere-and-even-grow-in-these-current-circumstances.html "How a British brand catered to HNWIs can maintain its position within the global luxury sphere, and even grow, in these current circumstances") wherever Instagram Shop is available.

(Reporting by Sheila Dang; Editing by Sandra Maler)


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