# Importance of Transparency and Connections in Business Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-11-03 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: The Importance of Transparency in Building Trust Meta Description: Learn how Riggs Eckelberry, CEO of OriginClear, prioritises transparency and honest communication to build strong bonds with investors and audiences. URL: https://financedigest.com/importance-of-transparency-and-connections-in-businesshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/importance-of-transparency-and-connections-in-business-1736814924087-compressed.jpg) _By **Connor David,** Freelance Writer_ In any industry, transparency is a key factor for a company’s success. While it can take many forms with different methods of communication, the main objective remains the same. This critical quality goes a long way to establishing trust by [building strong](https://www.financedigest.com/reckon-one-builds-momentum-with-strong-backing-from-accountants-joining-the-cloud-advisor-programme.html "Reckon One builds momentum with strong backing from accountants joining the Cloud Advisor Programme") bonds that are made to last. For Riggs Eckelberry, Founder and CEO of OriginClear, transparency is “demonstrably doing what we [say we do.” This involves effectively communicating online through CEO](https://www.financedigest.com/stanchart-ceo-says-at1-bond-wipeout-has-profound-impact.html "StanChart CEO says AT1 bond wipeout has profound impact") weekly briefings with like-minded individuals who seek to increase America’s standard of water. “The first and foremost benefit of these briefings is that they enable transparency and [investor confidence,” he says](https://www.financedigest.com/virgin-orbit-says-space-startup-in-talks-with-potential-investors.html "Virgin Orbit says space startup in talks with potential investors"). This is crucial for [businesses to connect and establish](https://www.financedigest.com/the-maserati-100-one-hundred-business-disruptors-challenging-the-establishment.html " ‘The Maserati 100’ One Hundred Business Disruptors Challenging The Establishment") trust with audiences by fulfilling their commitment to be the best they can be. While communicating with audiences is essential for [companies to succeed, establishing long-lasting relationships is also a journey for companies to accomplish over a long period of time](https://www.financedigest.com/oxford-bus-company-outsources-for-the-first-time.html "Oxford Bus Company Outsources for the First Time"). Eckelberry shares, “We started these Thursday briefings a decade ago as ‘broker calls.’ Over time, we began talking to investors and regular people, since the broker community has become largely obsolete.” To combat the ongoing water crisis, [developing the means to connect online](https://www.financedigest.com/the-benefits-of-developing-online-stores-through-shopify.html "The Benefits of Developing Online Stores Through Shopify") and form transparent relationships is a process for companies like OriginClear to always trust in. “Now, we have four [years in our archives that represent a consecutive record of our many experiences](https://www.financedigest.com/2021-the-year-of-buyer-experience.html "2021: The year of buyer experience"). This week, we will celebrate the 183rd[Water Is The New Gold style=”font-weight: 400;”> video briefing!”](https://www.financedigest.com/stocks-tread-water-as-gold-oil-declines-spook-sentiment.html "Stocks tread water as gold, oil declines spook sentiment") [Stocks tread water as gold, oil declines spook sentiment](https://www.financedigest.com/stocks-tread-water-as-gold-oil-declines-spook-sentiment.html "Stocks tread water as gold, oil declines spook sentiment") [As the leader in the self-reliant water revolution, Eckelberry strives to make the most of online tools to connect with investors while also working to improve the growing](https://www.financedigest.com/stocks-tread-water-as-gold-oil-declines-spook-sentiment.html "Stocks tread water as gold, oil declines spook sentiment") [issues in the water industry](https://www.financedigest.com/how-the-financial-services-industry-can-solve-the-issue-of-vulnerable-code.html "How the financial services industry can solve the issue of vulnerable code"). “Online connection is more frequent and dynamic. The main negative is that not everyone likes to [connect online so we have a minority of shareholders who really aren’t up to speed](https://www.financedigest.com/immediate-lift-of-oxford-property-prices-to-result-from-new-direct-high-speed-rail-connection-with-london.html "“Immediate lift” of Oxford property prices to result from new direct high speed rail connection with London") on how we’ve been doing,” he says. Despite this, Eckelberry and OriginClear strive to maintain a high [level of transparency](https://www.financedigest.com/2016-must-be-the-year-of-board-level-transparency-and-good-governance.html "2016 must be the year of board level transparency and good governance") by prioritizing honest communication to achieve positive results. While the internet continues to shape the way we interact, online platforms like OriginClear’s CEO weekly briefings help to [keep companies](https://www.financedigest.com/keeping-an-eye-on-company-purse-strings-where-do-businesses-go-wrong.html "Keeping an eye on company purse strings – where do businesses go wrong?") authentic and reliable with faithful commitments to their audience. “I don’t [think it’s possible to generate up to an hour of high-value content each week and keep](https://www.financedigest.com/the-pull-of-the-past-1-in-5-keep-items-they-think-will-be-valuable-in-the-future.html "The pull of the past! 1 in 5 keep items they think will be valuable in the future") secrets. Especially since the audience knows very well that we respond to ALL comments made in the meeting chat,” explains Eckelberry. This is true for any [business to create](https://www.financedigest.com/6-ways-how-to-create-great-tiktok-videos-for-your-business.html "6 Ways How to Create Great TikTok Videos For Your Business") loyalty among strong connections and truthful interactions. “Every single decision taken internally has to be taken with the sure knowledge that I am going to have to explain it to the audience!” Always looking to give valuable insight, [Riggs Eckelberry](https://www.financedigest.com/ceo-riggs-eckelberry-of-originclear-discusses-the-power-of-intuition-in-running-a-successful-business.html "CEO Riggs Eckelberry of OriginClear Discusses the Power of Intuition in Running a Successful Business ") shares his advice for companies trying to make an impact with an online presence and transparent values. “The first [step should be to create](https://www.financedigest.com/how-data-can-create-a-great-customer-experience-three-steps.html "How data can create a great customer experience: three steps") a list and write a weekly newsletter. Then, you can easily do a Facebook Watch, and simply talk to the camera. [Don’t forget](https://www.financedigest.com/digital-transformation-dont-forget-to-incorporate-migration-to-ipv6.html "Digital transformation? Don’t forget to incorporate migration to IPv6") to feed your Facebook, Instagram, Twitter, and LinkedIn pages, making sure someone in your organization responds to the comments! --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---