# impact.com Named a Market Leader in Research in Action’s Partner Management Automation Report and in G2 Winter Reports
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-01-25
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Why Partnerships are Essential for Business Success in 2022
Meta Description: Discover why partnerships are crucial for business success in an upcoming webinar by impact.com, the leading partnership management platform.
URL: https://financedigest.com/impact-com-named-a-market-leader-in-research-in-actions-partner-management-automation-report-and-in-g2-winter-reportshtml

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**_Credited as “driving the partnership economy forward,” impact.com_** **_will prove why_** **_partnerships should be at the core of a company’s business strategy in an upcoming webinar with RIA_**

**LONDON, UK —25th January, 2022** — [impact.com](http://www.impact.com), the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that it has been named a Market Leader in [Research in Action’s (RIA) Partner Management Automation (PMA) Report](https://researchinaction.de/wp-content/uploads/VSM-PMA-2021-WWW.pdf), which surveyed over 10,000 IT and business decision makers across North America, Europe and Asia-Pacific. Noted in the report as “driving the partnership economy forward,” impact.com scored top marks on its breadth and depth of service offering and highest overall average for company strategy.

According to RIA’s research, more than 40% of IT and business decision makers globally recognise that channel partners influence more than one quarter of their organisation’s business results. However, many of these partners are not contracted resellers or distributors. Instead these organizations have direct relationships with channel partners who introduce, influence and refer leads.

All this activity needs to be tracked, monitored and attributed automatically, but traditional PRM systems cannot support the [expanding range](https://www.financedigest.com/jewellery-maker-pandora-to-expand-lab-made-diamond-range.html "Jewellery maker Pandora to expand lab-made diamond range") of partner types, nor the relationships needed to drive results. impact.com addresses this need, and as RIA notes, is, “an essential toolkit for any [business wanting to discover/create/manage all kinds of new partnerships in their digital](https://www.financedigest.com/be-the-digital-eyes-and-ears-of-your-business-from-anywhere-in-the-world.html "Be the digital eyes and ears of your business – from anywhere in the world!") business.”

“It is no secret that the pandemic accelerated many companies’ [digital transformation](https://www.financedigest.com/managing-the-cost-of-digital-transformation-with-saas-optimisation.html "Managing the Cost of Digital Transformation with SaaS Optimisation") initiatives, but some haven’t been as successful as others,” said David A. Yovanno, CEO at impact.com. “Many of those that have succeeded have a partnership strategy at the core of their overall business strategy, and have a comprehensive partnership [management platform](https://www.financedigest.com/newly-launched-quintessential-to-provide-prestige-living-management-platform-for-prs.html "Newly launched Quintessential to provide ‘prestige living’ management platform for PRS") overseeing all of the partnerships behind the scenes. We agree with RIA that in 2022, there is an urgent [need for companies to invest](https://www.financedigest.com/anyone-can-write-assignment-need-people-able-apply-new-skills-workplace-says-top-investment-management-company.html "“Anyone can write an assignment, but we need people to be able to apply their new skills to the workplace,” says top investment management company") in, establish, and build on partnership strategies. We are leading that charge through our [innovative](https://www.financedigest.com/avaloq-enlarges-innovation-ecosystem-through-launch-of-developer-portal.html "Avaloq enlarges innovation ecosystem through launch of developer portal") offerings and market-leading position in the partnerships ecosystem.”

On February 10, 2022 at 9am UK time,  Max Ciccotosto, Chief Product Officer of impact.com and Peter O’Neill, Research Director from RIA and author of the report, will host a webinar, [_What the C-suite Doesn’t Know about Partnerships Could Hurt Your Business_](https://2022webinarcsuite.splashthat.com/), to review the market-leading research around partnerships, explore trends and offer practical steps for success in the partnership economy. During the discussion, they will present actionable recommendations on how to mature a [company’s partnership IQ and provide predictions around the future of partnership technologies](https://www.financedigest.com/kelda-technology-selected-as-one-of-thetop-30-cleantech-companies-in-the-world.html "Kelda Technology selected as one of thetop 30 cleantech companies in the world"). Attendees will walk away with practical [steps to succeed in the new partnership economy](https://www.financedigest.com/china-steps-up-easing-cuts-lending-benchmarks-to-revive-faltering-economy.html "China steps up easing, cuts lending benchmarks to revive faltering economy").

“Companies can no longer look at PMA as ‘business as usual’ in this [digital](https://www.financedigest.com/in-a-digital-world-what-is-the-future-for-community-banking.html "In a Digital World, What is the Future for Community Banking?") world,” said Peter O’Neill. “In order to be successful, companies need to have a fully integrated partnership management platform to effectively manage the [higher volumes of transactions and partners that are driving](https://www.financedigest.com/maserati-aims-at-driving-margins-higher-before-any-spin-off-talk.html "Maserati aims at driving margins higher before any spin-off talk") results. These functions are [significant and will require the right investment](https://www.financedigest.com/hermes-bolsters-sme-service-with-significant-investment.html "HERMES BOLSTERS SME SERVICE WITH SIGNIFICANT INVESTMENT") in order to scale.”

impact.com also ranked as market leader in the [G2 Grid](https://www.g2.com/categories/affiliate-marketing#grid) ® for Affiliate Marketing, the G2 Grid® for Influencer Marketing Platforms, and the G2 Grid® for Partner Management. In each of the grids, G2 scores products and vendors based on reviews from its user community, and data from online sources and [social networks](https://www.financedigest.com/fc-barcelona-legends-iniesta-puyol-and-de-la-pena-together-with-leading-technologists-announce-blockchain-powered-social-network-to-empower-sports-fans.html "FC Barcelona Legends Iniesta, Puyol, and de la Peña Together with Leading Technologists Announce Blockchain-Powered Social Network to Empower Sports Fans").

For more information and to register for the webinar with RIA, click [here](https://2022webinarcsuite.splashthat.com/). Please visit [impact.com](http://www.impact.com) for more details around how impact.com can help your business drive results through partnerships.

**ABOUT** [**impact.com**](https://impact.com/)

The leading global partnership management platform, [impact.com](http://impact.com/) has been transforming the way enterprises manage and optimise all types of partnerships—including affiliates, influencers, commerce content publishers, B2B, and more—since its founding in 2008. The company’s powerful, purpose-built platform helps brands, publishers and agencies build authentic, enduring and rewarding [relationships with consumers by providing](https://www.financedigest.com/can-covid-19-provide-opportunities-to-change-stakeholder-relationships-for-good.html "Can Covid-19 provide opportunities to change stakeholder relationships for good?") visibility across the entire consumer journey. [impact.com](http://impact.com/) users are able to aggregate, orchestrate and optimise the total value of the entire mix of partnerships with ease and transparency – driving growth and creating new value for consumers. To learn more about how [impact.com](http://impact.com/)’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Uber, TUI, Shopify, Lenovo, L’Oreal, HelloFresh, Levi’s and SkyScanner, visit [www.impact.com](http://www.impact.com/).

**CONTACTS**

Owen Hancock, impact.com EMEA [Marketing Director](https://www.financedigest.com/lumen-research-hires-senior-director-of-marketing-and-appoints-new-chief-operating-officer-and-chief-strategy-officer.html "Lumen Research hires Senior Director of Marketing and appoints new Chief Operating Officer and Chief Strategy Officer")

[owen.hancock@impact.com](mailto:owen.hancock@impact.com)

Cristy Garcia, impact.com

[cristy.garcia@impact.com](mailto:cristy.garcia@impact.com)

**This is a Sponsored Feature.**


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