# impact.com appoints Mike Head as CRO and Jenna Mills as Director, Public Relations, promotes Cristy Ebert Garcia to Chief Marketing Officer
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-05-10
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Impact.com announces key US appointments for next growth
Meta Description: Discover impact.com's latest strategic US appointments, including Mike Head as CRO and Jenna Mills as PR Director, shaping the company's growth trajectory. Learn more!
URL: https://financedigest.com/impact-com-appoints-mike-head-as-cro-and-jenna-mills-as-director-public-relations-promotes-cristy-ebert-garcia-to-chief-marketing-officerhtml

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_The partnership management platform leader’s US appointments are designed to underpin the company’s next phase of growth_

**London UK 11th MAY 2022:** [​​impact.com](https://impact.com/), the leading partnership management platform, has announced the appointment of Mike Head as Chief Revenue Officer (CRO) and Jenna Mills as Director, Public Relations, having also promoted Cristy Ebert Garcia to Chief Marketing Officer.

Originally employee number ten at [impact.com](http://impact.com), Mike has contributed to every chapter of the company’s evolution. His roles have spanned all go-to-market functions, including serving as General Manager and VP of Global Sales and as [impact.com](http://impact.com)’s first Chief Partnerships Officer. After a stint at Thanx as its Chief Revenue Officer, Mike now returns as Chief Revenue Officer, where he directs global commercial revenue activities.

Meanwhile, Jenna will lead impact.com’s PR efforts in the U.S. As Director, Public Relations, she will plan and execute public relations strategy and communications; [working cross-functionally and with teams](https://www.financedigest.com/finance-teams-have-been-left-in-the-dark-on-the-real-cost-of-working-from-home.html "Finance teams have been left in the dark on the real cost of working from home") in EMEA and APAC. A seasoned communications and PR leader with over 15 years’ experience across both journalism and marketing, Jenna arrives from PowerSchool, a leading provider of cloud-based software for the education sector, where she [managed corporate](https://www.financedigest.com/managing-corporate-currency-risk-the-cfos-balancing-act.html "Managing Corporate Currency Risk: The CFO’s Balancing Act") communications. Prior to this, she was Senior Manager, Communications and [Marketing at Western Bankers Association and Communications Director](https://www.financedigest.com/lumen-research-hires-senior-director-of-marketing-and-appoints-new-chief-operating-officer-and-chief-strategy-officer.html "Lumen Research hires Senior Director of Marketing and appoints new Chief Operating Officer and Chief Strategy Officer") at the California State Senate and Assembly. Earlier in her career, she worked as a news reporter.

Working closely with Jenna, in her new role as [impact.com’s Chief Marketing Officer](https://www.financedigest.com/impact-com-appoints-new-chief-people-officer-to-lead-people-growth-and-excellence.html "impact.com Appoints New Chief People Officer to Lead People Growth and Excellence"), Cristy Ebert Garcia will spearhead the company’s global marketing efforts. Named by _Business Insider_ as one of ‘The Most Important Marketing-Tech Executives of 2021’, and awarded a [top](https://www.financedigest.com/young-leaders-forum-top-5-tips-from-jamal-edwards-mbe.html "Young Leaders Forum: Top 5 Tips from Jamal Edwards MBE") “SaaS Marketing Leader” by Appealie **,** Cristy leads a multi award-winning team.Prior to being CMO at impact.com, Cristy was Vice President of Marketing at [impact.com and Vice President of Global](https://www.financedigest.com/impact-com-announces-new-global-parental-leave-policy.html "impact.com announces new global parental leave policy") Marketing at Celtra and Rakuten Advertising. Under Cristy’s leadership, impact.com’s marketing [team has grown from a handful of employees to a global team of over 60 and has driven double digit](https://www.financedigest.com/the-digital-voice-appointed-by-raft-of-new-clients-as-its-team-expands-by-270.html "The Digital Voice™ appointed by raft of new clients as its team expands by 270%") growth of marketing’s contribution to company revenue YoY. She is part of the Forbes Communications Council and regularly contributes articles about the expanding power of partnerships to [drive revenue and growth](https://www.financedigest.com/red-box-appoints-new-ceo-to-drive-growth.html "Red Box Appoints New CEO to Drive Growth"). She is also a member of Chief; a network designed to highlight and mentor women in executive leadership positions.

As of May 2022, impact.com has more than 980 employees, with the company’s [recruitment strategy encompassing a number of markets](https://www.financedigest.com/recruitment-in-a-candidate-tight-market.html "Recruitment in a Candidate Tight Market ").

Mike explains: _“_ _Having already spent over 11 years at_ [_impact.com_](http://impact.com) _earlier in my career, I am thrilled to rejoin the passionate and talented growing team. I’m truly honoured to have responsibility for overall revenue [growth at such a pioneering company](https://www.financedigest.com/ultimate-growth-for-sme-finance-company.html "Ultimate growth for SME finance company"). I am also excited by the macro trends for [partnerships and the opportunity we have to help our customers grow their business](https://www.financedigest.com/types-of-business-partnership.html "Types of business partnership")._ _”_

Jenna comments: _“Having worked in a variety of industries including government, education, banking and finance, software and technology, my true [passion lies in businesses](https://www.financedigest.com/6-expert-tips-to-turn-your-photography-passion-into-a-business.html "6 Expert Tips to Turn Your Photography Passion into a Business") that innovate and deliver outstanding value and efficiency for their clients. For this reason, I’m delighted to join [impact.com’s growing and dynamic](https://www.financedigest.com/new-research-from-impact-com-shows-shifting-power-dynamic-that-puts-influencers-at-the-centre-of-the-brand-consumer-relationship.html "New Research from impact.com Shows Shifting Power Dynamic that Puts Influencers at the Centre of the Brand-Consumer Relationship") team, and look forward to delivering its communications strategy alongside talented colleagues in other markets.”_

Cristy Ebert Garcia, CMO, impact.com adds: _“We are delighted to welcome Jenna and Mike to our [growing team of global](https://www.financedigest.com/how-a-british-brand-catered-to-hnwis-can-maintain-its-position-within-the-global-luxury-sphere-and-even-grow-in-these-current-circumstances.html "How a British brand catered to HNWIs can maintain its position within the global luxury sphere, and even grow, in these current circumstances") talent.  Jenna is a_ _highly_ _motivated, results-oriented leader with [years of experience](https://www.financedigest.com/2021-the-year-of-buyer-experience.html "2021: The year of buyer experience") developing and managing communication and marketing efforts_. And we couldn’t be more thrilled to have Mike  [back at impact.com leading the sales](https://www.financedigest.com/european-junk-debt-sales-spring-back-to-life-as-sentiment-improves.html "European junk debt sales spring back to life as sentiment improves") team. This positions us well to spread our message of innovation and efficiency through [technology and automation in the exploding world](https://www.financedigest.com/is-wearable-technology-ushering-in-a-brave-new-healthy-world.html "Is wearable technology ushering in a brave new healthy world?") of partnerships and I am so happy to be officially leading marketing’s efforts globally.

Last year, impact.com made 400 hires as part of its global expansion plans – due in part to a strategic growth [investment of $150 million – at a time when more and more brands](https://www.financedigest.com/5-compelling-reasons-that-you-should-invest-in-branding.html "5 Compelling Reasons That You Should Invest In Branding") are waking up to the power of partnerships. Indeed, in 2021, the partnership automation company’s impressive client roster grew more than 50% – with leading brands such as Shopify, Uber and TUI relying on its marketplace to discover and recruit new partners and to contract, track, optimise and [process payments](https://www.financedigest.com/emvco-streamlines-approval-process-for-mobile-payment-devices.html "EMVCo Streamlines Approval Process for Mobile Payment Devices") within its ground-breaking platform.

To learn more about how [impact.com can help drive partnership growth](https://www.financedigest.com/impact-com-ends-2022-with-strong-momentum-driven-by-client-and-agency-partner-growth.html "impact.com Ends 2022 with Strong Momentum Driven by Client and Agency Partner Growth") in a single, unified platform visit www.impact.com.

![Impact](https://www.globalbankingandfinance.com/wp-content/uploads/2022/05/IR_com_logo_print_full_color_transparent-590x205.jpg)

**ABOUT** [**impact.com**](http://impact.com/)

[impact.com](http://impact.com/), the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that [customers trust to make purchases](https://www.financedigest.com/britains-nationwide-curbs-cryptocurrency-purchases-by-customers.html "Britain’s Nationwide curbs cryptocurrency purchases by customers"), get information, and entertain themselves at home, at work, or on the go. To learn more about how [impact.com](http://impact.com/)’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, visit [www.impact.com](http://www.impact.com/).

**CONTACT**

[Julia Linehan,](mailto:julia.smith@impact.com) Director of Communications, impact.com EMEA

**This is a Sponsored Feature.**


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