# impact.com announces huge investment in workforce with raft of new hires globally
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-01-31
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: impact.com Announces 48 New Hires in 2022 Expansion
Meta Description: London-based technology company impact.com reveals plans for hiring 500+ staff, key appointments include Natalie Elliott and Annija Strauss.
URL: https://financedigest.com/impact-com-announces-huge-investment-in-workforce-with-raft-of-new-hires-globallyhtml

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_The technology company announces 48 new hires in the first month of 2022, with hundreds more to follow over the course of the year_

**London UK, Jan 27th 2022:** Partnership management platform, impact.com, has announced 48 new hires in the first month of 2022, as well as plans to appoint over 500 new members of staff as incremental new positions following acquisitions, deals and partnerships. Within this group of new starters, there have been two key hires of Natalie Elliott as Event Marketing Manager and Annija Strauss who joins as Partner Development Manager.

In the UK, Natalie Elliott [joins as Event Marketing Manager to drive](https://www.financedigest.com/seenthis-joins-ad-net-zero-uk-and-supports-drive-in-the-us.html "SeenThis joins Ad Net Zero UK and supports drive in the US") the marketing strategy and activities for impact.com’s products, with a focus on engaging prospects through paid and owned event channels. She will execute unique, creative and strategic in-person and virtual events, ranging from sponsored, webinars, wine/whisky tasting and impact.com hosted activations. Natalie boasts a decade of experience in marketing and events; most recently as [senior experiential marketing](https://www.financedigest.com/adnami-appoints-senior-executives-in-french-and-german-speaking-markets-as-hiring-spree-continues.html "Adnami appoints senior executives in French and German speaking markets as hiring spree continues") manager at global technology company, Adaptavist, and, prior to this, as marketing and events manager, at Knight Frank Singapore.

Meanwhile, Annija Strauss has joined as Publisher Development Manager to look after various [impact.com partners](https://www.financedigest.com/impact-com-ends-2022-with-strong-momentum-driven-by-client-and-agency-partner-growth.html "impact.com Ends 2022 with Strong Momentum Driven by Client and Agency Partner Growth"). Her experience includes working for  [global companies](https://www.financedigest.com/incentive-fm-wins-contract-with-global-insurance-services-company.html "Incentive FM wins contract with global insurance services company") and household names, such as Future Plc, Hakkasan Group and Louis Vuitton. In her most recent role in international account [management at Future](https://www.financedigest.com/what-is-the-future-of-ip-management.html "What is the future of IP Management?") Plc, Annija was named 2020 Young Achiever of the Year, with the judges noting her ‘infectious’ positivity. Her career has spanned [business development](https://www.financedigest.com/reasons-to-hire-a-web-developer-for-your-business-website.html "Reasons to Hire a Web Developer for Your Business Website"), sales, marketing and events. She also studied for an MBA certificate at the London School of Economics and Political Science, focusing on strategic [business development and finance](https://www.financedigest.com/tips-for-choosing-the-right-chief-finance-officer-for-your-business.html "Tips for Choosing the Right Chief Finance Officer for Your Business"). In her role at impact.com, Annija will identify and build out strategic publisher segments that [drive business](https://www.financedigest.com/copa90-owner-bigballs-media-lands-stellar-global-business-leaders-to-drive-ambitious-expansion-plans.html "Copa90 owner Bigballs Media lands stellar global business leaders to drive ambitious expansion plans") growth.

Florian Gramshammer, [Managing Director](https://www.financedigest.com/anya-libova-joins-apester-as-uk-managing-director.html "Anya Libova joins Apester as UK Managing Director") EMEA, impact.com comments: _“We are delighted to welcome a huge number of new starters in the first month of the year alone. These talented individuals possess a unique range of skills, including experience building [relationships and delivering](https://www.financedigest.com/new-global-relationship-between-reckon-software-and-myfirmsapp-delivers-closer-interaction-between-accountants-and-their-clients.html "NEW GLOBAL RELATIONSHIP BETWEEN RECKON SOFTWARE AND MYFIRMSAPP DELIVERS CLOSER INTERACTION BETWEEN ACCOUNTANTS AND THEIR CLIENTS") a first-class service. Each and every one of our hires is well suited to our fast-paced [global business](https://www.financedigest.com/2021-the-year-of-the-global-workforce-for-british-small-businesses.html "2021: The Year of the Global Workforce for British small businesses ") environment, thanks to their energy and commitment and their innovative and creative problem-solving approach. We can’t wait to see what the rest of this [year](https://www.financedigest.com/the-new-year-will-bring-new-consumer-attitudes-with-it.html "The new year will bring new consumer attitudes with it") brings.”_

Last year, impact.com made 400 new [hires as part of its massive global expansion](https://www.financedigest.com/iberdrola-hires-barclays-to-sell-stake-in-spanish-renewable-portfolio-expansion-says.html "Iberdrola hires Barclays to sell stake in Spanish renewable portfolio, Expansion says"). Meanwhile, the [partnership management technology company is expanding fast in France](https://www.financedigest.com/france-next-on-the-map-for-adtech-vendor-adnami-following-the-signing-of-new-partnerships-with-ad4good-and-tf1.html "France next on the map for adtech vendor Adnami following the signing of new partnerships with Ad4Good and TF1") and Italy, hot on the heels of extensive Nordics and German market launches in 2020 and 2021.

This news also comes following the announcement of a new global parental leave policy as part of a broad [range of initiatives designed to boost wellbeing and enhance quality of life for the technology company’s expanding](https://www.financedigest.com/jewellery-maker-pandora-to-expand-lab-made-diamond-range.html "Jewellery maker Pandora to expand lab-made diamond range") workforce.

All this has been possible in part due to a strategic growth [investment of $150 million](https://www.financedigest.com/germanys-merck-to-invest-300-million-euros-in-us-gas-plant.html "Germany’s Merck to invest 300 million euros in US gas plant"), as more brands wake up to the power of partnerships. Furthermore, in 2021, the partnership automation company’s impressive client roster grew more than 50% – with leading brands such as Shopify, Uber and TUI relying on its marketplace to discover and recruit new partners, and then contract, track, optimise and [process payments](https://www.financedigest.com/emvco-streamlines-approval-process-for-mobile-payment-devices.html "EMVCo Streamlines Approval Process for Mobile Payment Devices") within its platform.

To learn more about how [impact.com can help drive partnership growth](https://www.financedigest.com/impact-com-appoints-new-chief-people-officer-to-lead-people-growth-and-excellence.html "impact.com Appoints New Chief People Officer to Lead People Growth and Excellence") in a single, unified platform visit www.impact.com.

![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/01/Impact-logo-web-color-7-1-590x176.png)

ABOUT [impact.com](http://impact.com/)

[impact.com](http://impact.com/), the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that [customers trust to make purchases](https://www.financedigest.com/britains-nationwide-curbs-cryptocurrency-purchases-by-customers.html "Britain’s Nationwide curbs cryptocurrency purchases by customers"), get information, and entertain themselves at home, at work, or on the go. To learn more about how [impact.com](http://impact.com/)’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, visit [www.impact.com](http://www.impact.com/).

**CONTACT**

Julia Linehan, [**The Digital Voice**](https://www.thedigitalvoice.co.uk/)

Julia@thedigitalvoice.co.uk

Owen Hancock, [**impact.com**](https://impact.com/) EMEA Marketing Director

owen.hancock@impact.com

**This is a Sponsored Feature.**


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