# impact.com Announces Continued Growth in First Quarter of 2022 Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-05-09 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Impact.com's Q1 Highlights: New Book Launch, Client Meta Description: Discover the latest from impact.com's first quarter, including The Partnership Economy book launch, 200+ new clients, key acquisition, and product innovations. URL: https://financedigest.com/impact-com-announces-continued-growth-in-first-quarter-of-2022html _![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/impact-1736815763821-compressed.jpg)_ _Highlights from the quarter include launch of The Partnership Economy book, expansion of client portfolio with ove_ _r 200 new clients_ _, key acquisition, new product innovations, and two c-suite appointments_ **London UK, 3rd May** **, 2022**— [impact.com](http://www.impact.com), the world’s leading partnership management platform driving partnerships for more than 2,200 brands, announced today its continued momentum in the first quarter of 2022 driven by the company’s client expansion, [acquisition of Pressboard](https://impact.com/press-releases/impact-com-acquires-pressboard/), the premier analytics and reporting platform for branded content, and new product innovations, including Link Scanner and Search Compliance. During the quarter, impact.com welcomed more than 200 new clients. Further cementing its leadership in the industry, impact.com published [_The Partnership Economy_](https://www.amazon.com/Partnership-Economy-Businesses-Exceptional-Experiences/dp/1119819709/ref=asc_df_1119819709/?tag=hyprod-20&linkCode=df0&hvadid=564670366290&hvpos=&hvnetw=g&hvrand=14004982473224297656&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9001965&hvtargid=pla-919734297562&psc=1) _,_ a book authored by impact.com’s CEO, David A. Yovanno, which is an insightful, actionable guide to how modern businesses can use partnerships to increase customer acquisition, foster revenue growth, and establish brand awareness and loyalty. “The [growth impact.com continues to see](https://www.financedigest.com/wto-sees-subpar-2023-trade-growth-with-multiple-risks.html "WTO sees “subpar” 2023 trade growth with multiple risks") is a result of the strong demand for innovative technology that brands and partners require to remain competitive, scale revenue, and become more relevant in the daily lives of the modern customer. While impact.com has been vocal for several years about the [changing landscape of advertising](https://www.financedigest.com/uk-watchdog-warns-crypto-firms-to-prepare-for-advertising-rule-change.html "UK watchdog warns crypto firms to prepare for advertising rule change"), the last two years have been pivotal to understanding what consumers want and what they expect, and it is squarely centred on the prevalence of authentic commerce based information that is now available to them,” said impact.com CEO David A. Yovanno. As the advertising industry evolves, so does [consumer adoption of – and attitudes](https://www.financedigest.com/the-new-year-will-bring-new-consumer-attitudes-with-it.html "The new year will bring new consumer attitudes with it") towards – various advertising tactics, so publishers need to adapt. For example in the first quarter of 2022, publishers looked to reprioritise revenue sources, reporting that branded content was a [“large” area of focus](https://digiday.com/media/digiday-research-publishers-stick-with-2020-revenue-priorities-meh-on-the-metaverse-and-emerging-tech/) compared to programmatic and video advertising. impact.com’s [acquisition of Pressboard](https://impact.com/press-releases/impact-com-acquires-pressboard/), addresses the trend by providing publishers with a best-in-class platform as digital advertising is deprioritized. [Supporting this trend from continued](https://www.financedigest.com/adnami-appoints-burnett-and-bukholt-to-support-continued-expansion.html "Adnami appoints Burnett and Bukholt to support continued expansion") innovation in its products, impact.com also announced the release of Link Scanner, a new tool which automatically detects and replaces broken links to ensure no clicks go to waste, and publishers and their brand’s partners save valuable dollars. The company’s [Search](https://www.financedigest.com/finnair-partners-with-qatar-airways-in-search-of-new-routes.html "Finnair partners with Qatar Airways in search of new routes") Compliance feature was also released, which reduces the incidence of partners bidding on branded or trademarked paid search terms by monitoring partners’ paid search activities for compliance, enforcing policies, detecting violations, and resolving issues through a resolution workflow. Additional highlights from the quarter include: - **Announced strategic secondary investment** of [approximately $100 million](https://impact.com/press-releases/impact-com-announces-secondary-investment-from-w-capital-and-providence-public-of-approximately-100-million/) from W Capital Partners (“W Capital”) and Providence Public. - **The promotion** of Cristy Garcia to Chief Marketing Officer and welcomed Mike Head, who returns to [impact.com as Chief Revenue Officer](https://www.financedigest.com/impact-com-appoints-new-chief-people-officer-to-lead-people-growth-and-excellence.html "impact.com Appoints New Chief People Officer to Lead People Growth and Excellence"). - **Released key research report:** [_How Commerce Content Drives the Consumer’s Purchase Journey_](https://go.impact.com/PDF-PC-ED-Kantar-consumer-survey.html), which shows more than 80 percent of consumers perform online research for high-consideration products, and most are more likely to do so now than they were two years ago. The report, of almost 500 U.S. adults, also illustrates the increasing role that branded content plays throughout the purchase journey, and as a result, the major opportunity for [brands to establish](https://www.financedigest.com/2016-the-fight-back-of-the-established-brand.html "2016 – THE FIGHT BACK OF THE ESTABLISHED BRAND"), nurture and grow partnerships. - **R** **elaunched PXA (** [Partnerships Experience Academy](https://impact.com/partnerships-experience-academy/) **)**, providing product and Industry certifications that help build, measure and grow partnerships. The relaunch features new certification levels: Fundamentals, Associate and Expert, which all represent different skill levels and are more tailored to learners’ unique knowledge needs. - **Recognized by several leading industry awards**, won, shortlisted or nominated for nearly a dozen awards by the Drum Awards, Stevie American Business Awards, Performance Marketing Awards, and marketing professionals ranked impact.com number one for technology and ease of use in a [Martech Record](https://impact.com/partnerships/impact-com-martech-study/) study. Looking ahead, [impact.com will be taking  part in upcoming events](https://www.financedigest.com/impact-com-continues-momentum-in-the-first-quarter-fueled-by-client-growth-new-products-and-partnership-events.html "impact.com Continues Momentum in the First Quarter, Fueled by Client Growth, New Products and Partnership Events"), including OMR, DMEXCO and many more. More information on the company’s momentum can be found on [impact.com](http://impact.com). **ABOUT impact.com** impact.com, the world’s leading partnership management platform, is transforming the way [businesses manage and optimise all types](https://www.financedigest.com/types-of-business-partnership.html "Types of business partnership") of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that [customers trust to make purchases](https://www.financedigest.com/britains-nationwide-curbs-cryptocurrency-purchases-by-customers.html "Britain’s Nationwide curbs cryptocurrency purchases by customers"), get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue [growth for global enterprise brands](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US") such as Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com. **CONTACTS** Julia Linehan, The [Digital Voice](https://www.financedigest.com/b2b-specialist-pr-agency-the-digital-voice-announces-three-key-account-wins.html "B2B Specialist PR Agency The Digital Voice Announces Three Key Account Wins") [Julia@thedigitalvoice.co.uk](mailto:Julia@thedigitalvoice.co.uk) Jenna Mills, impact.com [jenna.mills@impact.com](mailto:jenna.mills@impact.com) **This is a Sponsored Feature** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---