# impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-03-15
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Acquisition of Pressboard by impact.com Empowers Publishers
Meta Description: Acquisition by impact.com equips publishers with robust tools to address changing consumer attitudes, driving efficiency & revenue in partnership opportunities.
URL: https://financedigest.com/impact-com-acquires-pressboard-providing-publishers-with-a-best-in-class-platform-for-branded-content-as-digital-advertising-is-deprioritisedhtml

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_Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue_

**![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/03/Impact_Col@300x-590x119.png)**

**London, UK — March 15, 2022** — [impact.com](http://www.impact.com), the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content partnership opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency, revenue, and further accelerate the growth of the partnership economy.

In the fast-evolving advertising industry, publishers are continuously confronted with unique challenges as traditional advertising is in rapid decline and consumers’ use of ad-blockers are on the rise. This evolution led to an approximate $20 billion valuation for the branded content market in 2021, with 88% of publishers driving much of their revenue from this source, second to display advertising. As the digital landscape evolves, so must publishers’ ability to adapt to the changing [behaviours of today’s modern consumers](https://www.financedigest.com/gumgum-powers-into-europe-as-new-research-shows-consumers-reject-behavioural-ads.html "GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads").

“impact.com’s acquisition of Pressboard aligns with our mission to revolutionise and [power the partnership economy](https://www.financedigest.com/younger-chinese-are-spurning-factory-jobs-that-power-the-economy.html "Younger Chinese are spurning factory jobs that power the economy"). To succeed in this highly competitive landscape, publishers, brands, and agencies must be equipped with best-in-class technology to [drive profitable](https://www.financedigest.com/apples-weak-iphone-sales-drive-first-profit-miss-since-2016.html "Apple’s weak iPhone sales drive first profit miss since 2016") revenue,” said David A. Yovanno, CEO of impact.com. “The future of commerce is content-driven, and this acquisition allows for more publishers to meet the [demands of today’s digital](https://www.financedigest.com/veraviews-welcomes-hoopla-digital-as-a-demand-partner.html "VeraViews Welcomes Hoopla Digital as a Demand Partner") consumers with authentic experiences that deliver real results.”

[![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/03/download-4.jpg)](https://www.pressboardmedia.com/)

 [Pressboard](https://www.pressboardmedia.com/) provides a comprehensive suite of tools to measure sponsored content, eCommerce, and social media programs. Through powerful integration capabilities, Pressboard [provides content creators with granular insights in one single](https://www.financedigest.com/two-thirds-of-consumers-would-prefer-to-deal-with-a-single-provider-for-insurance-products.html "Two-thirds of consumers would prefer to deal with a single provider for insurance products") dashboard. From reporting automation to campaign execution and analysis, Pressboard enables content studios to run more efficiently than ever before to [unleash maximum earning potential](https://www.financedigest.com/unleashing-the-potential-of-apis-for-digital-finance.html "Unleashing the potential of APIs for digital finance").

“We are thrilled to combine forces with impact.com and continue to build the tools that allow publishers to partner with their [advertisers and create powerful](https://www.financedigest.com/national-world-launches-new-ad-manager-platform-powered-by-danads-empowering-businesses-to-take-control-of-their-advertising.html "National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising") and engaging branded content programs for their audiences,” said Jerrid Grimm, Co-founder of Pressboard. “Pressboard, combined with impact.com, is [uniquely positioned to help our partners capitalise on this enormous market opportunity](https://www.financedigest.com/the-rise-of-finfluencers-presents-unique-opportunities-but-brands-must-proceed-with-caution.html "The rise of “Finfluencers” presents unique opportunities but brands must proceed with caution"). Together we will help publishers maximise [profitability](https://www.financedigest.com/britains-next-sees-lower-profit-in-2023-as-consumer-outlook-darkens.html "Britain’s Next sees lower profit in 2023 as consumer outlook darkens") by generating meaningful connections with consumers.”

With this acquisition, Pressboard [joins Trackonomics to create a robust and holistic publisher solution](https://www.financedigest.com/james-trainor-top-fbi-cyber-expert-joins-aons-cyber-solutions-group.html "James Trainor, top FBI cyber expert, joins Aon’s Cyber Solutions Group") to power and scale their sponsored and commerce content programs.

“At Hearst, and [across the publishing industry](https://www.financedigest.com/digital-transformation-across-the-banking-industry.html "Digital transformation across the banking industry"), branded content is the product that’s the most talked about. We recognized this trend early on and created Hearst StoryStudio, which continues to set new revenue [records](https://www.financedigest.com/analysis-europes-record-ipo-year-has-a-sting-in-its-tail.html "Analysis-Europe’s record IPO year has a sting in its tail") each year,” said Alison Pfaff, President at Hearst StoryStudio. “This is a smart acquisition by impact.com as publishers will continue to look for [opportunities to create](https://www.financedigest.com/digitalisation-why-using-the-opportunity-of-fintechs-can-create-an-innovative-digital-client-experience.html "Digitalisation: why using the opportunity of Fintechs can create an innovative digital client experience") authentic content that resonates with consumers and, in turn, move away from more traditional advertising tactics that make consumers turn a blind eye.”

For more information about impact.com, please visit [impact.com](https://impact.com/) or [www.pressboardmedia.com](http://www.pressboardmedia.com).

**ABOUT** [**impact.com**](http://impact.com/)

[impact.com](http://impact.com/), the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that [customers trust to make purchases](https://www.financedigest.com/britains-nationwide-curbs-cryptocurrency-purchases-by-customers.html "Britain’s Nationwide curbs cryptocurrency purchases by customers"), get information, and entertain themselves at home, at work, or on the go. To learn more about how [impact.com](http://impact.com/)’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, visit [www.impact.com](http://www.impact.com/).

**ABOUT Pressboard**

Pressboard, the premier [analytics and reporting platform](https://www.financedigest.com/lending-stream-builds-leading-edge-credit-platform-with-fico-analytic-software.html "Lending Stream Builds Leading-Edge Credit Platform with FICO Analytic Software") for branded content, empowers publishers and media companies to scale their content programs, accurately measure their success and delight their advertisers. With Pressboard, publishers including NBCUniversal, Hearst, DotDash, Bustle Media Group and more can manage, [measure and report on branded](https://www.financedigest.com/brand-metrics-bolsters-client-services-team-as-brand-lift-measurement-booms.html "Brand Metrics bolsters client services team as brand lift measurement booms") content, native advertising, eCommerce and social media in a single unified dashboard.

Pressboard was founded in Vancouver, Canada in 2014 by Jerrid Grimm and Tiam Korki. To learn more visit [www.pressboardmedia.com](http://www.pressboardmedia.com)

**CONTACT**

Julia Linehan, [The Digital Voice](https://www.thedigitalvoice.co.uk/)

Julia@thedigitalvoice.co.uk

Owen Hancock, [**impact.com**](https://impact.com/) EMEA Marketing Director

owen.hancock@impact.com

**This is a Sponsored Feature.**


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