# Icon Solutions Expands Services Strategy to Help Banks Accelerate Digital Transformation
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-04-21
Category: BANKING
Category URL: https://financedigest.com/category/banking
Meta Title: Icon Solutions Announces Simon Barrows as Director of Services
Meta Description: Icon Solutions, a leading provider of payment solutions for financial services, names Simon Barrows as Director of Services. With 20 years of banking
URL: https://financedigest.com/icon-solutions-expands-services-strategy-to-help-banks-accelerate-digital-transformationhtml

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_Simon Barrows appointed as Director of Services_

[Icon Solutions](https://iconsolutions.com/?utm_source=iseepr&utm_medium=PR&utm_campaign=SimonBarrows), the specialist provider of world-class payment solutions and technology consultancy services for banks and other financial services organisations, has today announced the appointment of Simon Barrows as Director of Services. Simon will lead Icon’s services offering across technology strategy, architecture and solution delivery, and also joins Icon’s senior leadership team.

![Simon Barrows](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/image003-450x450-1736838445743-compressed.jpg)

Simon Barrows

Simon brings 20 years’ consultancy [experience across banking](https://www.financedigest.com/transforming-the-banking-experience-to-be-mobile-first-and-people-centric.html "Transforming the banking experience to be mobile-first and people-centric") and payments to the role. In his three years working with Icon, he has led technology strategy, architecture and [transformation engagements for several top tier banking](https://www.financedigest.com/transforming-the-retail-banking-ecosystem-its-all-about-technological-innovation.html "TRANSFORMING THE RETAIL BANKING ECOSYSTEM: IT’S ALL ABOUT TECHNOLOGICAL INNOVATION") clients, including HSBC. He has previously held senior [architecture positions at Lloyds Banking](https://www.financedigest.com/visionary-banks-fight-the-blur-hybrid-computing-architecture-brings-a-faster-sharper-customer-experience.html "Visionary banks fight “the blur”: Hybrid computing architecture brings a faster, sharper customer experience") Group, Vocalink, LV= and IQ-EQ, in addition to roles with specialist consultancy firms including PA Consulting and Glue Reply.

“Icon helps banking organisations [transform ageing legacy infrastructure to meet the demands of today’s digital](https://www.financedigest.com/world-class-finance-digital-transformation-and-analytics-based-decision-making-among-key-imperatives-for-creating-finance-agility.html "World-Class Finance: Digital Transformation and Analytics-Based Decision Making Among Key Imperatives for Creating Finance Agility") economy through pragmatic solutions, flexible approaches and long-term thinking,” comments Darren Capehorn, Co-Founder and Director at Icon. “This is an important investment in the future of Icon’s services team, giving a renewed focus to our [strategy to help banks](https://www.financedigest.com/strategies-banks-use-to-manage-liquidity-risk.html "Strategies Banks Use to Manage Liquidity Risk") reap the business benefits of digital transformation initiatives. Simon shares Icon’s passion for pragmatism, ensuring that enterprise architecture is presented with a clear and cost-effective path of execution and delivery. This, coupled with his extensive [banking and payments pedigree means](https://www.financedigest.com/banking-turmoil-means-recession-fears-are-creeping-back.html "Banking turmoil means recession fears are creeping back") he is perfectly positioned to lead our team of expert consultants and drive this growth.”

Simon adds: “Icon’s proven track record of developing, implementing and running mission critical [transaction banking](https://www.financedigest.com/igtb-launch-digital-transaction-banking-available-as-saas.html "iGTB launch Digital Transaction Banking available as SaaS") solutions is reflected by our enduring relationships with top tier banking clients. We’re committed to building on these foundations and extending our specialist services across payments, [financial crime](https://www.financedigest.com/financial-crime-is-the-chink-in-the-banks-armour.html "Financial crime is the chink in the banks’ armour") and risk & compliance. This will enable [banks to accelerate](https://www.financedigest.com/bank-of-canada-seen-on-hold-even-as-economy-accelerates.html "Bank of Canada seen on hold even as economy accelerates") change, harness the potential of new technologies and data, and realise the opportunities of the future.”

Icon has also created [IPF](https://iconsolutions.com/payments-solutions/ipf-instant-payments/?utm_source=iseepr&utm_medium=PR&utm_campaign=SimonBarrows): a cloud native, highly cost-effective and collaborative payments platform for transforming at speed and at the end of last year, announced a [strategic investment from J.P. Morgan.](https://iconsolutions.com/icon_in_the_news/icon-solutions-secures-investment-from-jpmorgan/?utm_source=iseepr&utm_medium=PR&utm_campaign=SimonBarrows)


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