# HYBRID THEORY PROMOTES INÊS MARTINS TO GLOBAL HEAD OF PRODUCT; NAMES SEAN BADLISHAH MANAGING DIRECTOR OF APAC REGION. Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-04-04 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Hybrid Theory Announces Promotion of Global Head of Product Meta Description: Hybrid Theory elevates Inês Martins to Global Head of Product and appoints Sean Badlishah as Managing Director for Asia-Pacific. Learn more about the URL: https://financedigest.com/hybrid-theory-promotes-ines-martins-to-global-head-of-product-names-sean-badlishah-managing-director-of-apac-regionhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/istock-13248453771-1736815907309-compressed.jpg) **![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/hybrid-theory-logo-1736815907101-compressed.png)** **LONDON, UK (April 5** **th** **, 2022) —** [Hybrid Theory](https://hybridtheory.com), the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall product strategy and innovation roadmap for the company. It also announced the hiring of Sean Badlishah as Managing Director for Asia-Pacific, to lead and grow the team servicing the company’s regional clients and drive geographical expansion. On Martins’ promotion, Hybrid Theory’s Global CEO, Patrick Johnson, said:” In her new role, Hybrid Theory and its clients will benefit from Ines’ instinctive understanding of business dynamics and prescient ability to predict changes in the industry, skills that are imperative to furthering our company’s product and technology vision at pace and offer innovation in a rapidly evolving industry landscape.” “I am honoured that Patrick has put his trust in me to be the steward of Hybrid Theory’s global product roadmap. My goal is to ensure we remain a successful, innovative, agile, and competitive offering by not only responding to current market needs, but thinking ahead to the [next big](https://www.financedigest.com/finance-is-the-next-big-sector-to-be-ubered.html "Finance is the next big sector to be Uber’ed") thing,” said Martins. “I look forward to working with Sean and the wider executive team in expanding on the company’s [global](https://www.financedigest.com/how-to-turn-a-uk-startup-into-a-global-success.html "How to turn a UK startup into a global success ") success.” Sean Badlishah brings an illustrious career spanning two decades in the media and [advertising industries](https://www.financedigest.com/envisionx-launches-ico-token-sale-to-develop-a-blockchain-powered-programmatic-advertising-solution-and-combat-industry-challenges.html "EnvisionX launches ICO token sale to develop a blockchain-powered programmatic advertising solution and combat industry challenges"). After launching his career at Leo Burnett Worldwide in London, he [returned to Singapore to hold multidisciplinary roles at some of the most prestigious agencies in the world](https://www.financedigest.com/certainty-in-an-uncertain-world-post-brexit-investors-turn-to-commercial-property-and-fixed-returns.html "Certainty in an uncertain world – post-Brexit investors turn to commercial property and fixed returns"), including Ogilvy & Mather, M&C Saatchi, 3M, and Y&R. Prior to Hybrid Theory, Badlishah headed up three other successful agencies, the most recent of which was Zoo Group, a boutique strategic [creative agency](https://www.financedigest.com/leading-london-advertising-agency-launches-bitcoin-bonus-scheme-encouraging-staff-to-use-artificial-intelligence-in-creative-work.html "Leading London Advertising Agency Launches ‘Bitcoin Bonus’ Scheme, Encouraging Staff To Use Artificial Intelligence In Creative Work"). “Over the past 20+ years, Sean has amassed a [wealth of experience](https://www.financedigest.com/poor-user-experience-plaguing-wealth-management-firms-warns-radical-company.html "Poor user experience plaguing wealth management firms, warns Radical Company") in the marketing and creative industries and has an innate understanding of what a client needs,” commented Patrick Johnson, Global CEO of Hybrid Theory. “Having worked in both the agency and in-house worlds, Sean will be instrumental in driving the [company’s vision of establishing itself as the innovative alternative](https://www.financedigest.com/closing-a-limited-company-three-alternatives-to-liquidation.html "Closing a limited company: three alternatives to liquidation") in AdTech. From our base in Singapore, he will lead the growth of our APAC client base to new territories, including [Hong Kong](https://www.financedigest.com/citadel-accelerates-hiring-push-in-hong-kong-and-london.html "Citadel accelerates hiring push in Hong Kong and London"), Indonesia, the Philippines, and Thailand.” Badlishah said: “I have ambitious plans for Hybrid Theory in [Asia Pacific](https://www.financedigest.com/britains-superdry-sells-asia-pacific-ip-for-50-million.html "Britain’s Superdry sells Asia Pacific IP for million") and look forward to the challenge of growing and fast expanding its footprint. I spent many years in the [Creative industry](https://www.financedigest.com/dont-judge-a-business-by-its-location-entrepreneurial-creativity-could-help-fix-the-fraud-industry.html "Don’t judge a business by its location: entrepreneurial creativity could help fix the fraud industry") and believe that the learnings I gleaned in that space, coupled with Hybrid Theory’s audience discovery and data insights capabilities make for a powerful and unique combination in APAC, one that the region is craving for, and I look forward to exploring further with both our agency and brand clients.” ![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/04/SeanBadlishah-Hybrid-Theory-334x500.jpg) Sean Badlishah ![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/04/Ines-Martins-Hybrid-Theory.jpg) Inês Martins **About Hybrid Theory:** Hybrid Theory is a data-driven [digital services partner](https://www.financedigest.com/veraviews-welcomes-hoopla-digital-as-a-demand-partner.html "VeraViews Welcomes Hoopla Digital as a Demand Partner") to brands and agencies, known for its unique capabilities in building real-time, in-market audiences, coupled with flexible advice, hands-on support, and independently managed digital media execution. Our [technology delivers a hybrid](https://www.financedigest.com/how-collaboration-technologies-are-helping-organisations-to-embrace-a-hybrid-working-model.html "How collaboration technologies are helping organisations to embrace a hybrid working model") approach that connects data intelligence with human nuance, understanding, and creativity, to power smarter advertising across the full customer journey. Founded in 2011 and headquartered in London, Hybrid Theory has hubs in New York and Singapore, with satellite [offices in six other markets](https://www.financedigest.com/trumping-the-markets-what-impact-has-the-new-us-president-had-in-his-first-month-in-office.html "Trumping the markets – what impact has the new US President had in his first month in office?"). [Clients include Dell](https://www.financedigest.com/kpmg-dell-boomi-alliance-helps-clients-integrate-multi-cloud-and-hybrid-it-environments.html "Kpmg, Dell Boomi Alliance Helps Clients Integrate Multi-Cloud And Hybrid It Environments"), Geico, Croc’s, and OQ. [Hybrid Theory holds several international industry awards for its work](https://www.financedigest.com/how-has-hybrid-working-impacted-the-gender-gap.html "How has hybrid working impacted the gender gap?") and unique user-centric, holistic approach to audience discovery, including Programmatic Power Players 2021, Digiday Europe Best Use of Audience Insights 2021, and MarTech APAC Top 10 Ad Management 2022. [**hybridtheory.com**](http://www.hybridtheory.com/) **This is a Sponsored Feature** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---