# How to increase repeat purchase rates in eCommerce
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-11-16
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Increase Repeat Purchases: 9 Tips from Deko's Head of
Meta Description: Discover nine expert tips from Deko on boosting repeat purchase rates and turning customers into brand advocates for your ecommerce store.
URL: https://financedigest.com/how-to-increase-repeat-purchase-rates-in-ecommercehtml

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_By_ **_Irina Bordea,_** _Head of Marketing at [Deko](https://www.dekopay.com/)_

eCommerce stores spend vast amounts of time and energy on customer acquisition. In an ideal world, those new shoppers become repeat purchasers, evolving into brand advocates and ambassadors. And according to [Deko](https://www.dekopay.com/), the multi-lender Buy Now Pay Later (BNPL) platform, increasing this repeat purchase rate is one of the biggest historical challenges businesses have faced.

Irina Bordea, Head of Marketing, Deko, stated: “It goes without saying that you want to grow your sales. But to achieve this, you shouldn’t focus solely on [acquiring new customers](https://www.financedigest.com/can-banks-acquire-customers-with-biometric-payment-cards.html "Can banks acquire customers with biometric payment cards?"). You also need to ensure that your existing shoppers are making repeat purchases.”

“Generally, keeping hold of an existing customer is much cheaper than gaining a new one – which is something that every [business can benefit](https://www.financedigest.com/5-ways-cfo-and-cio-collaboration-can-benefit-the-business.html "5 Ways CFO and CIO collaboration can benefit the business") from. And, the best way to achieve this is by [building stronger relationships](https://www.financedigest.com/building-a-relationship-led-bank-requires-a-more-human-touch.html "Building a relationship led bank requires a more human touch") with your customers.”

Deko has developed these nine [tips for businesses looking to increase](https://www.financedigest.com/4-tips-for-landlords-to-increase-rental-property-profits.html "4 Tips for Landlords to Increase Rental Property Profits") repeat purchase levels:

1. **Send re-engagement emails**

A re-engagement email aims to win [customers back](https://www.financedigest.com/why-poor-customer-communication-is-holding-open-banking-back.html "Why poor customer communication is holding open banking back") and remind them why they bought from you in the first place. Make the email as personal as possible based on the [customer’s previous purchase](https://www.financedigest.com/britains-nationwide-curbs-cryptocurrency-purchases-by-customers.html "Britain’s Nationwide curbs cryptocurrency purchases by customers"). An incentive in the email may also be worth considering.

2. **[Offer flexible](https://www.financedigest.com/britain-urges-banks-to-offer-mortgage-flexibility-in-cost-of-living-crisis.html "Britain urges banks to offer mortgage flexibility in cost-of-living crisis") payment options**

It’s important for your online store to keep on [top of the latest payment shifts and](https://www.financedigest.com/top-5-payment-trends-for-2016.html "TOP 5 PAYMENT TRENDS FOR 2016") give customers flexibility. For example, an increasing number of shoppers are ignoring traditional [ways to pay and using alternative payment](https://www.financedigest.com/5-ways-to-maximise-the-value-of-instant-payments.html "5 ways to maximise the value of instant payments") options, such as buy now, pay later (BNPL). Traditionally, BNPL has been popular with younger generations. However, it’s [increasingly becoming](https://www.financedigest.com/why-are-pay-stubs-becoming-increasingly-essential.html "Why Are Pay Stubs Becoming Increasingly Essential") chosen by all customer demographics at checkout. For example, [25% of 45-54 year olds](https://www.bain.com/insights/center-stage-with-consumers-and-regulators-bnpl-report-2021/) have now used BNPL.

3. **Review the checkout experience**

The [average checkout drop-off is around 70%](https://www.drip.com/blog/cart-abandonment-statistics#:~:text=They%20calculated%20data%20from%2041,commerce%20store%20owners%20find%20troubling.). That’s a lot of business left on the table, so you [need to review your checkout experience](https://www.financedigest.com/people-need-people-humanising-the-digital-banking-experience.html "People need People – Humanising the digital banking experience"). This page needs to be a fluid experience where the customer cruises through the process and doesn’t need to think too much about the [next step](https://www.financedigest.com/eu-leaders-to-discuss-next-steps-on-energy-ukraine.html "EU leaders to discuss next steps on energy, Ukraine"). For example, integrate address lookup at checkout so shoppers can just enter their postcode and select their address rather than manually input it.

4. **Upgrade your post-purchase experience**

To [improve the customer experience](https://www.financedigest.com/improving-customer-experience-and-profits-with-embedded-payments.html "Improving customer experience and profits with embedded payments") and create repeat shoppers, find personalised ways to communicate with them. One of the best [ways to do this revolves around](https://www.financedigest.com/5-time-efficient-ways-to-travel-around-the-philippines.html "5 Time-Efficient Ways to Travel Around the Philippines") making customers feel good about the purchase they just made by offering relevant updates.

5. **Simplify** [important information](https://www.financedigest.com/software-to-display-your-businesss-important-information.html "Software to Display Your Business’s Important Information")

If you want people to use your website regularly to buy [products and services](https://www.financedigest.com/productivity-and-the-four-day-working-week-in-financial-services.html "Productivity and the four-day working week in financial services"), ensure the important information is easy to find. That includes details about pricing, accessing [customer accounts](https://www.financedigest.com/covid-19-has-made-your-customer-accounts-more-valuable.html "Covid-19 has made your customer accounts more valuable"), checking order status and other essential information that should be easily accessible. One way to ensure this is to use responsive design on your website, so whether a customer is on their phone, tablet or computer the navigational experience is just as smooth.

6. **Provide excellent** [customer service](https://www.financedigest.com/how-can-financial-firms-improve-customer-service-after-the-pandemic.html "How Can Financial Firms Improve Customer Service after the Pandemic?")

Excellent [customer service is one of the pillars of a successful](https://www.financedigest.com/why-transforming-the-back-office-is-key-to-customer-experience-success-in-financial-services.html "Why Transforming the Back-Office is Key to Customer Experience Success in Financial Services") online brand. Go big on providing ‘wow’ moments for your shoppers by ensuring your team is easily [accessible to anyone with questions about your products](https://www.financedigest.com/why-make-fintech-products-accessible-for-all.html "Why Make Fintech Products Accessible For All?") and services.

7. **Send personalised product recommendations**

Product recommendations can be an excellent [way to increase repeat business](https://www.financedigest.com/4-ways-moving-office-can-bring-your-business-roi.html "4 ways moving office can bring your business ROI") when done right. The more personalised the recommendation, the higher the chance of securing [repeat business](https://www.financedigest.com/challenger-banks-missing-golden-opportunity-to-steal-business-from-competitors-by-repeating-same-old-mistakes.html "Challenger Banks Missing Golden Opportunity To Steal Business From Competitors By Repeating Same Old Mistakes") from that shopper.

8. [**Offer a review and feedback service**](https://www.financedigest.com/barclays-sets-up-taiwan-subsidiary-to-offer-brokerage-services.html "Barclays sets up Taiwan subsidiary, to offer brokerage services")

Allowing [customers to leave reviews and feedback](https://www.financedigest.com/how-to-improve-your-customer-feedback-game.html "How to Improve Your Customer Feedback Game") makes them feel more valued and increases the likelihood that they’ll buy from you again. If you’re providing high-quality products and excellent customer service, then there’s every chance the reviews will shine your [online store](https://www.financedigest.com/the-benefits-of-developing-online-stores-through-shopify.html "The Benefits of Developing Online Stores Through Shopify") in a good light.

9. **Start a rewards program**

[Customers need](https://www.financedigest.com/3-reasons-your-business-needs-customer-reviews.html "3 reasons your business needs customer reviews") to feel like the relationship goes two ways if they’re going to use your store repeatedly. You can show shoppers how much you value them with an incentive-based loyalty program. It’s a [way of thanking them for their business](https://www.financedigest.com/5-simple-ways-in-which-your-business-can-save-water.html "5 simple ways in which your business can save water") and loyalty. [Offering points and valuable rewards for shopping at your store will encourage them to buy](https://www.financedigest.com/mfe-offers-to-buy-1-05-stake-in-mediaset-espana-from-vivendi-ahead-of-delisting.html "MFE offers to buy 1.05% stake in Mediaset Espana from Vivendi ahead of delisting") from you more frequently.

Irina concluded: “Earning repeat [business at your eCommerce](https://www.financedigest.com/four-reasons-whycloud-based-inventory-management-is-important-for-your-ecommerce-business.html "Four reasons whycloud-based inventory management is important for your ecommerce business") store will take work, but there are many actions you can perform to win over loyalty from your customers. From offering flexible payments to ensuring a seamless checkout experience, you can get shoppers coming [back for more and buying your products](https://www.financedigest.com/5-ways-to-sustain-productivity-when-the-clocks-go-back.html "5 ways to sustain productivity when the clocks go back") and services multiple times over.”


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