# How festival organisers are using technology to maximise safety
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-09-27
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: How EPoS Technology is Revolutionising Festival Safety
Meta Description: Discover how Electronic Point of Sale systems can help festival organisers implement safe and efficient measures to protect attendees and staff post-COVID-19.
URL: https://financedigest.com/how-festival-organisers-are-using-technology-to-maximise-safetyhtml

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_By_ **_Richard Cox,_** _managing director of_ [_Langley Compass Group_](https://www.compasscomputers.co.uk/)

The restrictions enforced during the COVID-19 pandemic hit the live events sector particularly hard, with the industry suffering a 90% decrease in revenues in 2020 according to the BVEP UK Events Report.

The industry employs more than 700,000 people across the UK and contributes £70bn to the economy, so it is vital that live events, including festivals, can continue operating.

To keep attendees safe as they are welcomed back, festival organisers will need to continue implementing measures to minimise the risks of the virus spreading.

While social distancing measures and clearly sign-posted one-way systems are still in place in many settings, the post-pandemic [world has also cemented the need for technologies](https://www.financedigest.com/is-wearable-technology-ushering-in-a-brave-new-healthy-world.html "Is wearable technology ushering in a brave new healthy world?") to protect and reassure attendees, and Electronic Point of Sale \[EPoS\] systems have a significant [role to play](https://www.financedigest.com/why-the-bank-branch-still-has-a-role-to-play-for-consumers.html "Why the bank branch still has a role to play for consumers").

**EPoS technology**

EPoS [systems can be integrated across a variety of hardware devices including phones and tablets and can act](https://www.financedigest.com/it-is-time-insurers-act-smart-by-making-legacy-systems-a-thing-of-the-past.html "It is time insurers act smart, by making legacy systems a thing of the past") as a virtual till. They are especially beneficial to festival vendors as they limit the need for face-to-face interaction and streamline operations, making serving attendees far safer.

Using existing EPoS technology, as well as implementing QR codes and app ordering, can also help [festival organisers promote social](https://www.financedigest.com/corporate-social-responsibility-within-the-festival-industry.html "Corporate Social Responsibility Within The Festival Industry") distancing by reducing queue lengths.

Along with keeping guests safe, these technologies offer food and drink vendors a greater insight into purchasing, deliveries and stock allocation, and enable them to develop a single-customer-view of their patrons through business intelligence and [data visualisation](https://www.financedigest.com/how-data-visualisation-is-helping-the-insurance-sector-understand-environmental-risks.html "How data visualisation is helping the insurance sector understand environmental risks").

**Social distancing**

The pandemic has had a huge impact on consumer behaviour, and the adoption [rates of cashless payment systems have risen considerably over the last 18 months due to hygiene risks](https://www.financedigest.com/russia-could-hike-rates-in-2023-if-inflation-risks-have-big-impact-cenbank.html "Russia could hike rates in 2023 if inflation risks have big impact -cenbank") associated with handling money. Festival organisers must therefore be [aware of the concerns and expectations of both guests and staff when it comes to hygiene and social](https://www.financedigest.com/synechron-launches-social-awareness-campaign-ittakesalltypes-to-promote-diversity-and-inclusion-at-work.html "Synechron Launches Social Awareness Campaign #ItTakesAllTypes to Promote Diversity and Inclusion at Work") distancing.

Many festival food [trucks and bars utilise tickets or buzzers to alert customers when their orders](https://www.financedigest.com/swedens-ab-volvo-wins-its-largest-electric-truck-order-so-far.html "Sweden’s AB Volvo wins its largest electric truck order so far") are ready, but these require increased contact between servers and customers.

Using app ordering and cashless payment systems, however, means guests are not required to touch anything other than their own phone to [place their order](https://www.financedigest.com/ryanair-places-major-boeing-order-after-jet-price-spat.html "Ryanair places major Boeing order after jet price spat"). This is a great way of [preventing customers](https://www.financedigest.com/how-strong-customer-authentication-can-prevent-cart-abandonment.html "How Strong Customer Authentication can Prevent Cart Abandonment") mixing with others in queues and helps reduce the chances of virus transmission. Implementing order collection points also allows vendors to further minimise direct contact without sacrificing efficiency.

**Revenue and spending**

The [rise of cashless payment](https://www.financedigest.com/risk-of-uk-balance-of-payments-crisis-under-truss-is-rising-deutsche-bank-warns.html "Risk of UK balance of payments crisis under Truss is rising, Deutsche Bank warns") systems can not only keep festival attendees and staff safe, but also opens additional opportunities to generate revenue prior to an event.

Guests can preload their accounts with credit, allowing both them and festival [organisers to budget accordingly](https://www.financedigest.com/most-sales-and-marketing-teams-struggle-to-activate-data-in-their-organisation-according-to-new-international-study.html "Most Sales and Marketing teams struggle to activate data in their organisation, according to new international study").

With cashless payment and app ordering, transaction times and queuing are also reduced by 80% on average, according to the Tappit Festival Report, improving customer [experience while making guests](https://www.financedigest.com/enhancing-the-guest-experience-in-hospitality.html "Enhancing the guest experience in hospitality") feel more secure about their money.

**Greater insight**

While EPoS technologies help festival [organisers maximise space and address efficiency concerns whilst ensuring an event](https://www.financedigest.com/6-steps-to-organising-an-introvert-friendly-networking-event.html "6 Steps to organising an introvert-friendly networking event ") is COVID-19 secure, they also allow organisers a greater insight into customers’ buying patterns.

[Organisers can utilise cashless payment systems and app ordering to get accurate and real-time data](https://www.financedigest.com/avoiding-a-big-data-car-crash-how-to-organise-your-data-to-detect-fraudulent-claims.html "Avoiding a big data car crash: How to organise your data to detect fraudulent claims") on how customers are spending their money. These [technologies allow organisers](https://www.financedigest.com/how-collaboration-technologies-are-helping-organisations-to-embrace-a-hybrid-working-model.html "How collaboration technologies are helping organisations to embrace a hybrid working model") to analyse which bars and food vendors are attracting the most customers, and what their purchasing habits are. These 360 [views of guests enable more promotional opportunities](https://www.financedigest.com/a-missed-opportunity-research-reveals-that-while-small-finance-accounting-businesses-view-themselves-as-cost-savvy-most-arent-switching-water-suppliers-or-other-services.html "A missed opportunity: research reveals that while small finance & accounting businesses view themselves as cost-savvy, most aren’t switching water suppliers, or other services"), as well as incentives and rewards that allow for a far more personalised experience.

Individual vendors also benefit from these technologies, as they can make real-time adjustments to their menus and [see their sales](https://www.financedigest.com/switzerlands-clariant-sees-slight-sales-drop-in-2023.html "Switzerland’s Clariant sees slight sales drop in 2023") at a glance, creating an efficient ordering solution while reducing the operational costs of additional staff to take and process orders and cash payments. This detailed [data is especially invaluable at a time when vendors must](https://www.financedigest.com/finance-firms-must-ensure-they-fix-data-fundamentals.html "Finance firms must ensure they fix data fundamentals") increase their revenue wherever possible to recoup their losses from previous lockdowns.

**Conclusion**

There is no denying that the pandemic has increased the take up of new EPoS [technologies across the live](https://www.financedigest.com/how-technology-has-changed-our-lives.html "How Technology has Changed Our Lives") events industry, with more people having become comfortable using self-service tills, app ordering and QR scanning as a way of preventing the spread of the virus.

As festivals return and prepare for next year, these technologies provide a way for organisers and vendors to ensure events are [COVID-19 secure](https://www.financedigest.com/the-financial-services-industry-needs-to-get-serious-about-cyber-security-in-the-covid-19-era.html "The financial services industry needs to get serious about cyber security in the Covid-19 era"), promote social distancing and reduce queuing times, whilst assuring guests that every precaution is being taken to keep them safe.


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