# How Digital Signage and AVoIP Solutions Can Enhance the Return to Work
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2020-11-09
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Navigating the Post-Pandemic Corporate Environment:
Meta Description: Learn how IT and AV directors are readdressing digital transformation plans in corporate and financial services sectors to support employees working from home.
URL: https://financedigest.com/how-digital-signage-and-avoip-solutions-can-enhance-the-return-to-workhtml

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_By **Mark Stanborough,** Sales Director EMEA & APAC, [MediaStar Systems](http://www.mediastarsystems.com)_

The sound of technology projects within corporate and financial services organisations grinding to a halt at the end of March was almost audible. From digital transformation plans to the roll-out of new networks, IT and AV directors were forced to put a hold on everything and quickly pivot to support employees working from home.

Notwithstanding the November lockdown, which is once again putting a spoke in commercial wheels, the corporate market is beginning to bounce back, and particularly if the project involves the delivery of live or recorded video content and digital signage.

The green shoots of recovery have coincided with an increase in employees [returning to the office](https://www.financedigest.com/are-we-witnessing-the-great-return-to-the-office.html "Are we witnessing the great return to the office?"), and traders to their desks in the City of London, albeit on carefully calibrated shifts to ensure social distancing. Along with this comes the need to deliver clear and impactful safety guidelines.

**Readdressing the use of screens**

The huge screens that grace impressive reception areas in many offices are now often playing second-fiddle to portable displays just inside the entrance which utilise [digital signage technology](https://www.financedigest.com/how-banks-can-use-digital-technology-to-become-more-sustainable.html "How banks can use digital technology to become more sustainable") to reiterate important safety messages or run informational videos. IT and AV teams in financial [services companies](https://www.financedigest.com/why-financial-services-companies-should-consider-rfps-in-their-digital-transformation-strategies.html "Why financial services companies should consider RFPs in their digital transformation strategies") are readdressing the use of their vast networks of screens to keep employees informed about changes to internal corporate practices, whilst still giving them the option to stream videos, hold virtual meetings and access stored content, just as they always did.

Projects that were only part-completed earlier in the year have resumed, with a difference. In the last month, one of our customers specified that their screens should be split so [market data](https://www.financedigest.com/sterling-little-changed-after-mixed-labour-market-data.html "Sterling little changed after mixed labour market data") could be delivered simultaneously with a live news feed. Access to news is as important right now as access to [market information](https://www.financedigest.com/golf-apparel-market-key-players-and-production-information-analysis-with-forecast-2031.html "Golf Apparel Market: Key Players and Production Information Analysis with Forecast 2031").

[**Technology to support new strategies**](https://www.financedigest.com/how-to-establish-a-successful-technology-strategy.html "How to establish a successful technology strategy")

Being adaptable is the [key to success](https://www.financedigest.com/mvp-for-startups-the-key-to-success.html "MVP for startups: the key to success") in the pandemic-raddled corporate environment, which means technology must meet quickly shifting requirements. Budgets for AvoIP and [digital signage are now beginning to be signed](https://www.financedigest.com/digital-ad-market-shows-signs-of-life-but-economy-clouds-2023-outlook.html "Digital ad market shows ‘signs of life’ but economy clouds 2023 outlook") off again, but what organisations are looking for are solutions that can support their current and post-Covid strategies.

![Mark Stanborough](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/mark-stanborough-3-1-450x600-1736838736766-compressed.jpg)

Mark Stanborough

Among the visual communications features that are finding particular resonance are tickers and text boxes that allow information to be seen clearly without detracting from other content on the screen; fine-tuned search capabilities enabling text and images to be targeted at employees based on their geographical location and in their local language; and automated controls that will switch displays off and on without anyone needing to touch them – which has the added bonus of conserving [energy when offices](https://www.financedigest.com/france-to-turn-off-hot-water-in-public-offices-to-save-energy.html "France to turn off hot water in public offices to save energy") are not fully staffed.

Companies also expect their solutions to be flexible. The physical location of [screens displaying](https://www.financedigest.com/touch-screen-display-market-projected-to-close-on-us-121-1-bn-by-2027-covid19-impact-and-global-analysis-by-tmr.html "Touch Screen Display Market Projected to Close on US$ 121.1 Bn by 2027 – COVID19 Impact and Global Analysis by TMR") digital content to meet current priorities is likely to change, but their impermanence is not an excuse for delivering a poor quality of content. This requires digital signage systems that are fit-for-purpose, scalable and deliver video, [live TV streams](https://www.financedigest.com/nfts-live-streams-sustainable-businesses-and-social-shopping-what-to-prioritise-in-commerce-this-year.html "NFTs, live streams, sustainable businesses and social shopping – what to prioritise in commerce this year"), text and images to the highest standards on any screen. It is also important that as government and health [advice changes](https://www.financedigest.com/the-changing-face-of-financial-advice.html "The changing face of financial advice "), content can be dynamically amended to keep employees and visitors fully up to speed.

And to suit those businesses who want staff to be just as effective remotely as they are in the office, [features such as ‘software remotes’ that allow digital](https://www.financedigest.com/youtube-expands-shopping-features-to-combat-digital-ad-slowdown.html "YouTube expands shopping features to combat digital ad slowdown") signage administrators to control content and screens from their smartphones wherever they are, are invaluable. This type of feature also [means that standard remote-control units no longer](https://www.financedigest.com/why-fundraising-no-longer-means-kissing-a-lot-of-frogs.html "Why fundraising no longer means kissing a lot of frogs") need to be handled at all minimising the risk of spreading the virus.

As the brakes begin to come off in the [next few months](https://www.financedigest.com/prince-harry-and-meghan-to-visit-britain-next-month.html "Prince Harry and Meghan to visit Britain next month"), the value of strong messaging that can be enhanced with creative effects such as transitions, new fonts and visual effects will reinforce the measures that companies are taking to keep employees safe.

**[Managing the return](https://www.financedigest.com/asset-management-firms-are-using-ai-to-deliver-higher-returns-for-investors.html "Asset management firms are using AI to deliver higher returns for investors") of employees**

Right now, organisations are planning how best they can [manage a safe return to work](https://www.financedigest.com/new-research-suggests-over-13-million-brits-were-inadequately-managed-while-working-remotely.html "NEW RESEARCH SUGGESTS OVER 13 MILLION BRITS WERE INADEQUATELY MANAGED WHILE WORKING REMOTELY*") and use the technology tools at their disposal. They are considering the dissemination of [updates to staff](https://www.financedigest.com/how-the-latest-microsoft-365-updates-are-helping-to-empower-frontline-staff.html "How the latest Microsoft 365 updates are helping to empower frontline staff"), or the importance of delivering training, seminars and conferences that will be influential and memorable. [Digital signage and AVoIP have an important role](https://www.financedigest.com/the-root-of-all-good-sustainabilitys-role-in-digital-transformation.html "The Root of All Good: Sustainability’s role in Digital Transformation") to play in enabling these objectives but for companies specifying new products to help them, they should ensure that the solution is built for purpose, feature-rich, and enables the pinpoint targeting of information on the basis of location, time or content – the right media to the right audience at the right time.


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