# How can you establish trust in your business? Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2019-08-14 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Building Trust in Business: Understanding the Philosophy of Trust Meta Description: Discover expert advice from Professor of Philosophy at the University of Nottingham on gaining and maintaining trust in your business. Learn how to establish URL: https://financedigest.com/how-can-you-establish-trust-in-your-businesshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/img8862-2258-1736839002558-compressed.jpg) By **Jonathan Tallant**, Professor of Philosophy at the [**University of Nottingham**](https://www.nottingham.ac.uk/Workingwithbusiness/index.aspx) It’s widely acknowledged that trust is hugely important for [businesses](https://www.forbes.com/sites/theyec/2017/07/07/why-trust-is-a-critical-success-factor-for-businesses-today/#e759d815df0c). This seems to hold for companies [large](https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=4483&context=lkcsb_research) and small, and across all sectors. What is less clear, and not well understood, are the basic differences between trust and distrust and how these can be gained or lost. ![Jonathan Tallant](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/jonathan-450x675-1736839002429-compressed.jpg) Jonathan Tallant The philosophy of trust, my area of expertise, can help business owners here. Philosophers aim to reflect back to us, with greater clarity, concepts we deal with every day. These include notions that involve different types of trust, the difference between trust and distrust, and the difference between trust and other related concepts, such as reliance and confidence. There are at least two ways that we use the word ‘trust’. For example, I might [say ‘I trust your company](https://www.financedigest.com/french-unions-unanimously-sign-wage-agreement-with-edf-company-says.html "French unions unanimously sign wage agreement with EDF, company says") to deliver on time’. But I mean something rather different to when I say (about an IT server) ‘I trust it to [store the data’](https://www.financedigest.com/exclusive-tiktok-nears-deal-with-oracle-to-store-its-data-sources.html "Exclusive-TikTok nears deal with Oracle to store its data-sources"). This difference between trust and mere reliance is normally taken to turn on some moral considerations. It would be quite wrong to suggest that a server has done something morally troubling if it fails to retain my data. It would be reasonable to suggest that a company _has_ done something morally troubling (breaking my trust) in not delivering on time. So, although we may use the same word (‘trust’) in both contexts, there is a difference between cases of trust that invoke a moral notion, and cases of trust that don’t. A way to capture this difference is to treat trusting a person or company to perform an action as the combination of the belief that they _ought_ to perform that action and relying upon them to do so. Thus, reliance matters to trust, but trust goes further; it’s a matter of relying on another party to do something for moral reasons. We should also be clear that there is a difference between being trustworthy and being trusted to perform in some particular way. Even in the aftermath of the financial [crisis](https://www.financedigest.com/six-ways-to-prepare-for-a-personal-finance-crisis.html "Six ways to prepare for a personal finance crisis") when financial institutions were seen as fundamentally untrustworthy, they were still trusted to carry out mundane, everyday transactions, and maintained their place in everyday life. Whilst we may want to be trustworthy, it’s vital to be trusted. Any SME will have a number of different parties with whom they interact and want to [build trust:](https://www.financedigest.com/epi-how-to-build-trust-and-adoption-among-consumers-and-merchants.html "EPI: How to build trust and adoption among consumers and merchants") clients, advisors and staff being the three main groups. Here are some practical tips on how to establish trust in your business: 1. According to [research](https://www.dalecarnegie.co.uk/how-smes-can-build-trust-at-work/), one reason that employees will choose to work at an SME is to be trusted to complete work with less oversight than they might be permitted at a larger firm. [Communicate clearly the scope and goals of a task and make it clear to staff](https://www.financedigest.com/how-communication-technology-can-help-relieve-pressure-on-staff-in-the-financial-services-sector.html "How communication technology can help relieve pressure on staff in the financial services sector ") that they are being trusted to fulfil their responsibilities. 2. Clearly communicating a [set of governing](https://www.financedigest.com/factbox-uk-government-sets-out-priorities-in-queens-speech.html "Factbox-UK government sets out priorities in Queen’s speech") moral values is important to building trust. A great example of this kind of thing is the Bank Monzo, who [here](https://monzo.com/tone-of-voice/) disclose not only their approach to writing, but also a commitment to transparency and responsibility. 3. [Acting in accordance with those values](https://www.financedigest.com/four-ways-impact-acts-as-a-source-of-value-for-startups-and-investors.html "Four ways impact acts as a source of value for startups and investors") is crucial to the formation of trust.Again, Monzo is a good example. In 2018 there was a [security breach](https://www.financedigest.com/transport-operator-go-ahead-flags-cyber-security-breach.html "Transport operator Go-Ahead flags cyber security breach") associated with Ticketmaster. Monzo responded, and in fact drew the breach to Ticketmaster’s [attention](https://monzo.com/blog/2018/06/28/ticketmaster-breach/). At all times, Monzo came across as striving for transparency and honesty. As a precaution, they replaced a large number of cards, and came out of the situation looking like a company which puts customer interest first. In contrast, Ticketmaster’s reputation was [tarnished](http://elitebusinessmagazine.co.uk/technology/item/how-can-smes-recover-customers-trust-after-a-cyber-attack). 4. Trust is often domain-specific; a company trusted to perform one function [need](https://www.financedigest.com/scams-have-eroded-digital-trust-banks-need-to-do-more-to-combat-the-industrial-scale-of-scams-in-the-uk.html "Scams have eroded Digital Trust – Banks need to do more to combat the industrial scale of scams in the UK.") not be trusted to perform others. I might trust Kellogg’s to make my breakfast cereal, but I probably wouldn’t trust them to [invest my money](https://www.financedigest.com/six-tips-for-saving-money-and-investing-wisely.html "Six Tips For Saving Money And Investing Wisely"). Frame communications and strategies accordingly. Keep them targeted and focused on core business. 5. Because trust is primarily an interpersonal attitude it is optimally brought about through interpersonal interaction. If you wish a partner to [trust you and your business](https://www.financedigest.com/trusting-in-trust-marks-enhancing-consumer-trust-in-your-ecommerce-business.html "Trusting in trust marks: enhancing consumer trust in your ecommerce business "), there is no substitute for face-time. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---