# Hodge webinar gives insight into uncovering family finances Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2020-05-29 Category: BANKING Category URL: https://financedigest.com/category/banking Meta Title: Delve into Hodge's 'It's all relative' Meta Description: Join Hodge’s final webinar presenting insights from the 'It’s all relative' research. Learn how to support clients with family financial complexities. URL: https://financedigest.com/hodge-webinar-gives-insight-into-uncovering-family-financeshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/how-customer-demand-is-fuelling-ai-deployments-and-appification-in-the-banking-sector-1736838912513-compressed.jpg) **_The webinar will delve into the findings of Hodge’s “It’s all relative” research_** [Hodge](https://www.hodgebank.co.uk/) will be holding its final webinar in the later life lending series on Thursday 28th May. Here, it will present the findings of its extensive piece of research into the complexity of family finances and financial attitudes and aspirations, called “It’s all relative”. The aim of the webinar is to help brokers identify three key customer profiles by using data from the research, and then support brokers to help their customers unravel the complexity of family finances. The webinar is part of the “It’s all relative” campaign recently launched by Hodge which aims to encourage [brokers to support their clients in discussing money and finances](https://www.financedigest.com/the-benefits-of-using-a-commercial-finance-broker.html "The Benefits of Using a Commercial Finance Broker") with their wider families. The campaign uses [insights from the research](https://www.financedigest.com/research-delivers-insight-into-the-global-polymer-surfactants-market-during-the-period-2021-2029.html "Research Delivers Insight Into The Global Polymer Surfactants Market During The Period 2021-2029"), which was conducted to understand how attitudes towards finances evolve across the generations and how people feel about discussing finance within their families. More than 3,000 [people were questioned for the research](https://www.financedigest.com/more-than-twice-as-many-consumers-trust-customer-reviews-over-companies-themselves-according-to-research-from-smart-money-people.html "More than twice as many consumers trust customer reviews over companies themselves according to research from Smart Money People"), which examined everything from financial aspirations, financial expectations, as well as how having organised finances make the respondents feel. Emma Graham, [business development director](https://www.financedigest.com/exit-bee-hires-neil-stewart-as-business-development-director-as-its-client-roster-grows.html "Exit Bee hires Neil Stewart as Business Development Director as its client roster grows") for Hodge, explained: “This research has been interesting, insightful and eye opening for all of us at Hodge. “It has really painted a picture as to how intergenerational financial [finances work](https://www.financedigest.com/making-sure-you-are-compliant-when-working-in-the-finance-industry.html "Making Sure You Are Compliant When Working in the Finance Industry"), or not, amongst families. The [research also reveals the different attitudes that people have towards seeking](https://www.financedigest.com/businesses-seek-better-access-to-data-to-support-environmental-objectives-bright-data-research-reveals.html "Businesses seek better access to data to support environmental objectives, Bright Data Research Reveals") financial advice, as well as how often people discuss their financial wants, needs and ambitions with others in their immediate family.” One key finding from the research was that 30% of people believe [secure finances](https://www.financedigest.com/top-fintech-trends-for-2021-enabling-smart-and-secure-finance.html "Top Fintech Trends for 2021 Enabling Smart and Secure Finance") are the key to happiness, yet 56% of those surveyed are embarrassed to ask family for financial help. When it came to inheritance planning only 23% of people have spoken to their spouses about it and only 13% with their children (increasing to 35% of grandparents with their children), and only 42% of all respondents organised a will. Emma explained: “Within this webinar, we want to give some insight into the research and how we believe it will help brokers to help clients navigate the tricky [area](https://www.financedigest.com/4-areas-of-finance-you-should-be-watching.html "4 Areas of Finance You Should Be Watching") of intergenerational finances.” --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---