# HMRC report on Off Payroll shows worrying brain drain of contractors Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-06-02 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: APSCo Director Warns of Impact from HMRC Off-Payroll Report Meta Description: APSCo's Global Public Policy Director, Tania Bowers, highlights concerns over the number of workers affected by off-payroll working rules reform in recent URL: https://financedigest.com/hmrc-report-on-off-payroll-shows-worrying-brain-drain-of-contractorshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd020618-4-1736842665600-compressed.jpg) _Visionary to lead gamification of Jaxx Liberty platform_ **Toronto, Canada —** May 31, 2018 —  [Decentral Inc.](https://decentral.ca/), Canada’s leading blockchain company and the creator of the multi-platform, multi-currency digital wallet Jaxx, has announced world-renowned gamification pioneer Yu-kai Chou has joined its executive team as Chief Experience Officer (CXO). Named the “Gamification Guru of the Year”  in 2014, 2015, and 2017 by the World Gamification Congress and the Gamification Europe Conference, Chou will spearhead the company’s gamification efforts within Jaxx Liberty, the newly unveiled single, gamified interface for everyone to experience the blockchain ecosystem and the upcoming update to Decentral’s multi-cryptocurrency digital wallet and flagship product. With an extensive background as a consultant to the world’s leading brands, including Google, LEGO, eBay, Huawei, and Volkswagen/Porsche, Chou is globally acknowledged for his unique insights into gamification and behavioral design. Anthony Di Iorio, Co-founder of Ethereum and CEO and founder of Decentral said: “Chou’s hire marks an [important point in the company’s](https://www.financedigest.com/australian-state-balks-at-energy-companys-request-for-help-with-lng-import-terminal.html "Australian state balks at energy company’s request for help with LNG import terminal") history. We want to make the experience of interacting with our products as easy and as fun as possible for both our new and experienced users. The [digital asset](https://www.financedigest.com/how-financial-services-organisations-can-address-the-vulnerability-lag-and-safeguard-their-most-important-digital-assets.html "How financial services organisations can address the ‘Vulnerability Lag’ and safeguard their most important digital assets") and cryptocurrency space is very complex and our goal is to make it more intuitive and simple but sophisticated. I believe Yu-kai is a valuable piece for solving that puzzle. I’ve studied his work for [years and it’s a major development to bring](https://www.financedigest.com/ecb-engaged-in-bringing-down-inflation-to-2-in-two-to-three-years-from-now-villeroy.html "ECB engaged in bringing down inflation to 2% in two to three years from now – Villeroy") him on.” Chou said: “My focus is on amping up the game-like elements in Jaxx and making the user experience more fun and exciting. Based on my research and insight, we will be unveiling a wallet that delivers the best user experience on top of the best technology — combined in a blockchain interface that is intuitive enough to appeal to seasoned cryptocurrency enthusiasts and beginners alike.” Chou is the author of [_Actionable Gamification_](http://yukaichou.com/gamification-book/#.WxAFVlMvxTY), a critically acclaimed book on the new era of gamification and human-focused design. He [developed the ‘Octalysis Framework,’ which is a renowned approach to behavioural design](https://www.financedigest.com/the-developments-in-the-fashion-industry-have-driven-the-demand-for-the-garment-design-and-printing-industry.html "The Developments In The Fashion Industry Have Driven The Demand For The Garment Design And Printing Industry"). This method is being used by corporate entities around the world — such as, Accenture, Fidelity and Hewlett-Packard — to increase participation and engagement of their respective work forces. Chou is a Founding [Partner with the Octalysis Group](https://www.financedigest.com/havas-media-group-partners-with-lumen-research-to-measure-and-optimise-attention-at-global-scale.html "Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale"), whose work has, by their own estimates, influenced more than a billion users globally. As a public speaker, Chou has spoken at Austin’s SxSW and for TEDx at Lausanne, where he [delivered a popular speech on how gamification can improve the lives of everyday people](https://www.financedigest.com/uk-pm-sunak-election-results-show-people-want-us-to-deliver-for-them.html "UK PM Sunak: Election results show people want us to deliver for them"). “Blockchain will lay the foundation for the [technology of the future](https://www.financedigest.com/extracts-and-distillates-market-overview-high-demand-recent-trends-future-growth-business-scenario-technology-2022-2029.html "Extracts and Distillates Market Overview, High Demand, Recent Trends, Future Growth, Business Scenario & Technology 2022-2029"). I’m excited to [join the ambitious Decentral team and help the company maximize delight when people interact with anything related to the blockchain](https://www.financedigest.com/italian-fashion-group-otb-joins-lvmh-led-blockchain-platform.html "Italian fashion group OTB joins LVMH-led blockchain platform") or cryptocurrencies,” concluded Chou. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---