# Hitting marketing KPIs: How webinars have become a key part of the finance industry
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-07-12
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: Why Finance Companies Must Harness the Power of Webinars
Meta Description: Discover how live streaming webinars can boost sales, engage audiences, and build strong relationships for finance companies. Embrace digital transformation
URL: https://financedigest.com/hitting-marketing-kpis-how-webinars-have-become-a-key-part-of-the-finance-industryhtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/digital-marketing-image-1736815588976-compressed.jpg)

_By_ **_Marianne Wiil Stoker,_** _VP of Marketing at_ [_Quickchannel_](https://www.quickchannel.com/)

With leading companies across all industries now using webinars to share knowledge, attract new customers and streamline internal processes, using reliable and versatile platforms with market-leading security features has become a necessity. Even with our dependence on virtual communication becoming vital during the pandemic, many industries could still be doing more to get the full benefits of what a successful platform can offer.

In the [finance industry](https://www.financedigest.com/navigating-consumer-data-in-the-finance-industry.html "NAVIGATING CONSUMER DATA IN THE FINANCE INDUSTRY"), by implementing modern forms of technology, security and embracing digital transformation, webinars can help businesses to engage a highly targeted audience of people who are interested in their industry and their products. So why are [finance companies](https://www.financedigest.com/understanding-company-debt-finance.html "Understanding company debt finance") harnessing the power of webinars?

**Webinars can [boost sales](https://www.financedigest.com/londons-west-end-regains-pre-pandemic-buzz-boosting-sales.html "London’s West End regains pre-pandemic buzz, boosting sales") and marketing efforts**

Incorporating live streaming into your marketing strategy helps make sure your [finance business](https://www.financedigest.com/1-in-3-uk-businesses-looking-for-finance-are-finding-it-harder-to-get-a-loan.html "1 in 3 UK businesses looking for finance are finding it harder to get a loan") is reliable and in keeping with the tone and values it works by.

Live streaming is one of the [top digital](https://www.financedigest.com/3-top-digital-asset-threats-facing-your-brand-in-2017.html "3 top digital asset threats facing your brand in 2017") marketing techniques to communicate directly with clients, which helps them to understand your business better – including who your employees are and what matters most to you. Additionally, [live streaming can offer more of a human element to business communications and is a great way](https://www.financedigest.com/redefining-renting-tipi-launches-the-best-way-to-live-in-london.html "REDEFINING RENTING: TIPI LAUNCHES ‘THE BEST WAY TO LIVE IN LONDON’") to build relationships through a screen.

Live streaming is cost-effective, engaging and authentic and is only set to get even more popular. Viewers engage better with live videos, making them a great [way to build content and visibility for finance](https://www.financedigest.com/3-key-ways-you-can-transition-from-finance-to-fintech.html "3 key ways you can transition from finance to fintech") businesses. Plus, the immediate feedback from your consumers allows marketers to repurpose live video content in a number of [ways for use across the business](https://www.financedigest.com/6-ways-to-spring-clean-your-business-finances.html "6 ways to Spring clean your business finances").

[Businesses also have a greater audience potential](https://www.financedigest.com/the-real-potential-of-web-3-0-and-blockchain-for-business.html "The Real Potential of Web 3.0 and Blockchain for Business") when live streaming because there is a higher chance of gaining more views if recorded. [Offering the webinar or the live](https://www.financedigest.com/factbox-european-companies-offer-one-off-bonuses-hike-pay-amid-cost-of-living-crisis.html "Factbox-European companies offer one-off bonuses, hike pay amid cost-of-living crisis") stream on-demand after the event can also encourage more views.

These techniques are just some of the advantages a live streaming strategy can bring, so it is worth revisiting your [marketing plan](https://www.financedigest.com/italys-a2a-trims-green-investment-plan-citing-economy-volatile-markets.html "Italy’s A2A trims green investment plan citing economy, volatile markets") and considering the use of live video. It could become one of the best strategies you’ve ever implemented and it’s only going to get better.

[Experimenting with live content will also help professionals recognise what customers](https://www.financedigest.com/the-importance-and-growth-of-banking-ecosystems-to-create-superior-customer-experiences-and-value.html "The importance and growth of banking ecosystems to create superior customer experiences and value") like and dislike as well as what they find valuable. To gain even better insights, ask viewers for feedback on the [content and what they would like to see from you as a brand](https://www.financedigest.com/publishers-and-brands-view-commerce-content-as-a-key-revenue-driver.html "Publishers and Brands View Commerce Content as a Key Revenue Driver"). When choosing a streaming service, businesses can also offer ad-free streaming to remove distractions and [enhance the viewing experience](https://www.financedigest.com/enhancing-the-guest-experience-in-hospitality.html "Enhancing the guest experience in hospitality"). [Creating a memorable brand experience](https://www.financedigest.com/customer-experience-creating-the-calm-in-the-chaos.html "Customer Experience: creating the calm in the chaos") with a customised video player will also connect the viewers to the brand, encouraging a positive relationship with customers.

**The importance of a high-quality and secure platform**

Disruptions due to COVID-19 and the shift to virtual interaction has led to a [rise in cybersecurity concerns](https://www.financedigest.com/rising-concerns-towards-safety-of-child-are-expected-to-drive-demand-for-baby-car-seat-market.html "Rising Concerns Towards Safety Of Child Are Expected To Drive Demand For Baby Car Seat Market") for companies and their internal events. With ransomware attacks up [800%](https://monstercloud.com/surveys/monstercloud-reviews-vulnerable-business-during-covid19/) in 2020, a virtual setting also makes it much easier for competitors and/or unwanted guests to enter your online events and webinars and access potentially confidential information.

This has enormous consequences for businesses hosting online, whether they are streaming internal broadcasts or webinars to its employees and stakeholders.

Since technology is constantly evolving, there’s no one-size-fits-all solution. But through some simple proactive steps and using a secure streaming platform, [organisations can protect](https://www.financedigest.com/protect-your-organisation-from-fraud.html "Protect your organisation from fraud") themselves from common threats such as multi-factor authentication.

Protect your webinar from attacks, competitors and trolls by safeguarding your company from [cyber security risks](https://www.financedigest.com/amid-evolving-cyber-risks-aon-introduces-first-of-its-kind-enterprise-wide-cyber-solution-for-all-industries.html "Amid Evolving Cyber Risks, Aon Introduces First-Of-Its-Kind Enterprise-Wide Cyber Solution For All Industries") while still ensuring sessions run seamlessly. Users are relying on the companies they are communicating with to store their information correctly, so using a platform that prioritises security, something that is even more pivotal in the [finance industry](https://www.financedigest.com/theres-nothing-artificial-about-the-role-of-ai-and-data-in-the-finance-industry.html "There’s nothing artificial about the role of AI and data in the finance industry "), is crucial.

**A cost-effective alternative to in-person meetings**

In a time when [industries had no choice but to host sessions online](https://www.financedigest.com/online-valuation-tool-is-the-new-face-of-the-pre-owned-watch-industry.html "Online valuation tool is the new face of the pre-owned watch industry"), it is clear there have been a huge number of practical and ecological benefits to streaming over physical attendance. The most obvious of these are convenience, no [need to travel and 24-hour access](https://www.financedigest.com/what-needs-to-happen-to-improve-the-landscape-for-smes-trying-to-access-finance-options-in-the-uk.html "What needs to happen to improve the landscape for SMEs trying to access finance options in the UK") through mobile and desktop devices.

Although webinars have been around for many years, in-person [communication is still the favoured option for many businesses](https://www.financedigest.com/marketing-communications-is-a-business-critical-pillar-now-and-in-a-post-pandemic-future.html "Marketing Communications is a business-critical pillar now – and in a post pandemic future"), but at what cost to the planet?

Great sustainability strides were achieved during the pandemic and with further advancements in technology, [finance businesses](https://www.financedigest.com/5-ways-to-improve-your-business-finances.html "5 Ways to Improve Your Business Finances") and individuals are now opting for online discussions over physical ones more than they would have before, but have been faced with new challenges in the process.

By choosing streaming services and webinars, CO2 emissions fall substantially, creating a fraction of the amount at an [estimated 8,43 kgs](https://meetgreen.com/sustainability-consulting/uncarbon-calculator/) in comparison, making it a great alternative to in-person collaboration. However, the [security aspect should not be underestimated in industries](https://www.financedigest.com/application-security-in-the-finance-industry-what-you-should-know.html "Application Security in the Finance Industry: What You Should Know") where confidentiality is key.

With a detailed [digital strategy in place](https://www.financedigest.com/the-evolution-of-loyalty-and-its-place-in-the-digital-age.html "THE EVOLUTION OF LOYALTY AND ITS PLACE IN THE DIGITAL AGE"), finance professionals can look to take advantage of gaining engagement and how to leverage it in order to create long-term relationships. By helping audiences become aware of how you can solve their problems through products and services, [sustained attention and focus](https://www.financedigest.com/which-kpis-should-a-budding-business-focus-on-for-sustained-growth.html "Which KPIs should a budding business focus on for sustained growth?"), those in the industry will be prepared to meet the demands of both the current and next generation of customers. Positioning the [business as a thought leader by offering educational](https://www.financedigest.com/the-education-of-business-education.html "‘The Education of Business Education’") webinars will help clients or prospects reach their end goals.


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---