# GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-05-16 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: GumGum Verity: Selected as New Contextual Vendor by Meta Description: GumGum's Verity, the leading contextual intelligence solution, is now available in MediaMath's DSP as the first MRC-accredited partner. Enhance brand URL: https://financedigest.com/gumgums-accredited-contextual-solution-verity-selected-as-newest-contextual-vendor-by-mediamathhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/image-1-1736814009902-compressed.jpg) # **GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by  MediaMath** **London, UK – 16th May 2023** – [GumGum](https://gumgum.com/), a contextual-first, global digital advertising platform, today announced that its leading contextual intelligence solution, Verity, will now be available in [MediaMath](https://www.mediamath.com/)’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take a mindset-first approach across their programmatic campaigns within the MediaMath platform with GumGum Verity. By applying Verity’s accredited and advanced technology, advertisers are able to align their ad contextually with relevant content. This is proven to increase metrics like brand awareness and brand recall. Verity’s precision and accuracy allows brands to limit [wasted ad spend](https://www.financedigest.com/office-workers-waste-more-time-on-slow-tech-than-they-spend-on-holiday.html "Office Workers Waste More Time on Slow Tech Than They Spend on Holiday") and ad placements by putting ads only in the moments that matter. “We’re thrilled to [integrate with MediaMath and expand Verity’s footprint to another leading](https://www.financedigest.com/kaseya-integrates-with-leading-cloud-based-accounting-software-provider-xero.html "Kaseya Integrates with Leading Cloud-Based Accounting Software Provider, Xero") DSP,” said Hailey Denenberg, interim Head of Verity. “Advertisers globally are [planning on leveraging contextual targeting and that number will continue](https://www.financedigest.com/the-case-for-continuous-planning-in-a-world-turned-upside-down.html "The case for continuous planning in a world turned upside down") to grow as third-party cookies depreciate. Verity’s ability to analyse all [digital environments in their entirety at the content](https://www.financedigest.com/impact-com-acquires-pressboard-providing-publishers-with-a-best-in-class-platform-for-branded-content-as-digital-advertising-is-deprioritised.html "impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised") level makes it an invaluable contextual solution for advertisers. No matter the [environment — video](https://www.financedigest.com/frameplay-announces-new-attention-metric-in-video-game-environments-validated-in-partnership-with-dentsus-attention-economy-team-by-first-to-market-studies.html "Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies"), audio, images — Verity will ensure that an ad meets someone in the right moment and will only serve ads in safe and suitable environments.” Verity combines computer vision (CV) and natural language processing (NLP) to [process all available signals within a digital](https://www.financedigest.com/automating-business-processes-is-essential-to-digital-transformation.html "Automating business processes is essential to digital transformation") environment. Verity is able to analyse text, images, [audio and video to gain](https://www.financedigest.com/av-power-conditioners-market-will-gain-traction-over-2026-owing-to-improvements-in-audio-and-video-quality.html "AV Power Conditioners Market Will Gain Traction Over 2026 Owing To Improvements In Audio And Video Quality") a comprehensive, human-like understanding of web, mobile, or CTV content. Recently, Verity became the first ad tech platform to receive content-level accreditation from the Media Rating Council (MRC) for contextual analysis, [brand safety](https://www.financedigest.com/white-bullet-expands-emea-team-with-the-appointment-of-anti-piracy-and-brand-safety-experts.html "White Bullet expands EMEA team with the appointment of anti-piracy and brand safety experts") and suitability across CTV, desktop and mobile web. “We are excited to make the only MRC-accredited contextual [provider for content-level analysis](https://www.financedigest.com/patsnap-launches-playbooks-a-cloud-based-range-of-analysis-tools-to-provide-ip-insight-for-rd-teams.html "PatSnap launches Playbooks: A cloud-based range of analysis tools to provide IP insight for R&D teams"), GumGum Verity, available to our clients through the MediaMath platform,” said Dawn Valandra, Director of Ecosystem Activation at MediaMath. “Advertisers will now be able to easily apply [GumGum Verity’s precise and accurate solution to their campaigns](https://www.financedigest.com/dominos-completes-first-contextual-and-attention-powered-campaign-with-gumgum-and-playground-xyz.html "Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz") to ensure their ads are being placed in the moments that matter.” Verity is a cookieless solution that [delivers strong results](https://www.financedigest.com/uk-pm-sunak-election-results-show-people-want-us-to-deliver-for-them.html "UK PM Sunak: Election results show people want us to deliver for them") and can apply contextual targeting, brand safety and suitability segments at the pre-bid level. This integration is now available in North America, Latin America and Europe for display, native, connected TV and in-stream online video inventory across 12 languages. For more information, please reach out to [pr@gumgum.com.](mailto:pr@gumgum.com) **About GumGum** GumGum is a contextual-first [global digital](https://www.financedigest.com/the-global-digital-label-printing-market-will-grow-at-a-significant-cagr-throughout-2020-2030.html "The Global Digital Label Printing Market Will Grow At A Significant CAGR Throughout 2020-2030") advertising platform that captures people’s attention, without the use of personal data. We believe that a [digital advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future](https://www.financedigest.com/digital-transformation-is-key-to-the-future-of-the-insurance-industry.html "Digital Transformation is Key to the Future of the Insurance Industry") for consumers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 [markets worldwide](https://www.financedigest.com/cbd-oil-market-worldwide-growth-trendsleading-segments-and-opportunities-to-2031.html "CBD Oil Market Worldwide Growth, Trends,leading Segments And Opportunities to 2031"). For more information, please reach out to pr@gumgum.com. **About MediaMath** MediaMath is the [leading technology](https://www.financedigest.com/advertys-multi-patented-and-industry-leading-in-game-viewability-technology-brainimpression-now-available-within-oracle-moat.html "Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat") pioneer on a mission to make advertising better. We deliver outstanding results through powerful ad tech, [partnership and a curiosity for what’s next](https://www.financedigest.com/france-next-on-the-map-for-adtech-vendor-adnami-following-the-signing-of-new-partnerships-with-ad4good-and-tf1.html "France next on the map for adtech vendor Adnami following the signing of new partnerships with Ad4Good and TF1"). We help more than 3,500 advertisers [solve complex problems](https://www.financedigest.com/solve-a-problem-you-know-and-live.html "Solve a Problem You Know and Live") so they can deepen their customer relationships across screens and around the world. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---