# GUMGUM PARTNERS WITH THE AD COUNCIL ON SUPPORT FOR UKRAINE
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-04-12
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Help Support Ukraine Crisis Relief Fund with GumGum Smile
Meta Description: Learn how GumGum is partnering with the Ad Council to drive donations for humanitarian assistance in Ukraine and surrounding regions through GlobalGiving.
URL: https://financedigest.com/gumgum-partners-with-the-ad-council-on-support-for-ukrainehtml

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**London, UK 12th April, 2022 —** [**GumGum**](https://gumgum.com/), a contextual-first advertising technology company, today announced that it is working with [**the Ad Council**](https://www.adcouncil.org/) on a new disaster and crisis relief effort that encourages audiences to give financial donations to the [**Ukraine Crisis Relief Fund**](https://www.globalgiving.org/projects/ukraine-crisis-relief-fund/) through GlobalGiving.

GumGum is providing support to the Ad Council with [**GumGum Smile**](https://smile.exp.gumgum.com/p/1), a programme that enrols clients to contribute a portion of every advertising dollar towards the Ad Council’s social impact initiatives. This programme enables campaigns to get into market quickly, usually within a few days of a disaster or other crisis, when funds are needed most. All donations for this campaign will support humanitarian assistance in impacted communities in Ukraine and surrounding regions where Ukrainian refugees have fled.

“We stand firmly with the international community in condemning the unjust violence and devastation in Ukraine,” said Phil Schraeder, CEO of GumGum. “As members of the advertising community and experts in spreading messaging that resonate with people, we believe it’s our duty to help power important campaigns, like the Ad Council’s [Ukraine Crisis Relief Fund](https://www.financedigest.com/analysis-russian-gold-removed-from-some-western-funds-after-ukraine.html "Analysis-Russian gold removed from some Western funds after Ukraine") campaign to drive awareness and donations that will help the Ukrainian people. We hope all advertisers [working](https://www.financedigest.com/five-common-it-headaches-caused-by-long-term-working-from-home.html "Five common IT headaches caused by long-term working from home ") with GumGum will opt-in to GumGum Smile and help us support this important cause.”

GumGum created the GumGum Smile [programme back](https://www.financedigest.com/reckon-one-builds-momentum-with-strong-backing-from-accountants-joining-the-cloud-advisor-programme.html "Reckon One builds momentum with strong backing from accountants joining the Cloud Advisor Programme") in 2020, when there was an immediate need to spread important information regarding COVID-19 safety protocols. The programme donates a portion of every direct advertising pound spent with GumGum to be donated toward creating and [distributing messaging that inspires engagement and action around significant](https://www.financedigest.com/thomson-reuters-report-reveals-risk-compliance-staff-expect-to-see-significant-benefits-from-artificial-intelligence-ai-and-distributed-ledger-technologies.html "Thomson Reuters Report Reveals Risk & Compliance Staff Expect to See Significant Benefits from Artificial Intelligence (AI) and Distributed Ledger Technologies") public issues. GumGum Smile has [supported the Ad Council’s](https://www.financedigest.com/keysource-to-provide-critical-facilitiesmanagement-support-for-leeds-city-council.html "KEYSOURCE TO PROVIDE CRITICAL FACILITIESMANAGEMENT SUPPORT FOR LEEDS CITY COUNCIL") COVID-19, Love Has No Labels, and the #GetMyFluShot campaigns and has given up to $700k media valuation and growing.

“Our hearts are with everyone whose lives have been unbearably destabilised by the unrest in Ukraine,” said Kathy Kayse, [Chief Media Strategy and Partnerships Officer](https://www.financedigest.com/tips-for-choosing-the-right-chief-finance-officer-for-your-business.html "Tips for Choosing the Right Chief Finance Officer for Your Business") at the Ad Council. In moments of crisis and upheaval, like right now in Ukraine, the [communications industry has an opportunity to scale support](https://www.financedigest.com/51-of-brits-support-teresa-may-and-would-grant-access-to-their-personal-communication-and-internet-browsing-history-as-part-of-the-snoopers-charter.html "51%* of Brits support Teresa May and would grant access to their personal communication and internet browsing history as part of the Snooper’s Charter ") in providing humanitarian assistance and crucial resources for others to take action and we are so grateful to our partners at GumGum for using their platform for good.”

For more information, please reach out to pr@gumgum.com.

**About GumGum**

GumGum is a [global technology](https://www.financedigest.com/navigating-the-global-technology-skills-gap-with-ai-moderated-upskilling.html "Navigating the Global Technology Skills Gap with AI-Moderated Upskilling") and media company specialising in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from [digital content for the advertising](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising") and sports industries. Our proprietary contextual intelligence engine uses [computer vision and natural language processing technologies](https://www.financedigest.com/nvidia-unveils-latest-chips-technology-to-speed-up-ai-computing.html "Nvidia unveils latest chips, technology to speed up AI computing") to scan text, images, and videos when evaluating digital content. Combining our [contextual advertising intelligence with proprietary high-impact ad formats](https://www.financedigest.com/sap-boosts-brand-awareness-using-gumgums-high-impact-ad-formats-and-veritytm-gumgums-advanced-contextual-targeting-solution.html "SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution"), GumGum’s advertising solutions deliver industry-leading efficiency, accuracy, and performance.

**This is a Sponsored Feature.**


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