# GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-10-13 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Leading Contextual Intelligence Company Hits $1 Billion Meta Description: GumGum, a global advertising platform, reaches $1 billion ad spend milestone in the contextual advertising market. Learn more about GumGum's URL: https://financedigest.com/gumgum-breaks-the-billion-dollar-mark-as-marketers-double-down-on-privacy-first-contextual-approacheshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/gumgum-breaks-the-bilion-dollar-mark-graphic-blue-green-1736815033477-compressed.jpg) _Leading contextual intelligence company announces $1 billion media spend milestone_ **London, UK – October 6, 2022 –** GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a $335.1 billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. Advertisers are now embracing contextual solutions amid global calls for data privacy [regulations and are beginning to understand](https://www.financedigest.com/activision-aims-to-help-uk-regulator-better-understand-our-industry.html "Activision aims to help UK regulator ‘better understand our industry’") the power of context as a proxy of intent, rather than personal identifiers. “We’re thrilled to mark this milestone, which we see as a significant moment in our ongoing journey and growth here at GumGum, after championing [contextual technology for over a decade,” said GumGum](https://www.financedigest.com/gumgum-granted-first-mrc-accreditation-for-brand-safety-and-contextual-targeting-for-ctv.html "GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV") CEO Phil Schraeder. “We know contextual technology is the ultimate universal targeting method for a cookieless age, capable of reaching consumers in the right mindset across current and future environments to drive better [business](https://www.financedigest.com/the-ultimate-excel-sales-tracking-templates-for-businesses.html "The Ultimate Excel Sales Tracking Templates For Businesses") outcomes and increased sales.” Rather than leveraging third-party cookies that follow consumers around the internet, contextual targeting allows [advertisers to meet people in the moment they are in by aligning ads with the context of a digital](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising") environment resulting in increased attention, brand recall and consumer action. GumGum is the only independent tech [provider to have achieved the Media Rating Council’s](https://www.financedigest.com/keysource-to-provide-critical-facilitiesmanagement-support-for-leeds-city-council.html "KEYSOURCE TO PROVIDE CRITICAL FACILITIESMANAGEMENT SUPPORT FOR LEEDS CITY COUNCIL") (MRC) content-level accreditation for contextual analysis, brand safety and suitability, demonstrating the advanced sophistication of the proprietary contextual platform and its ability to truly understand the full context of digital environments. Since GumGum’s founding in 2008, the [company has grown to almost 500 employees](https://www.financedigest.com/why-more-companies-are-asking-new-employees-to-commence-employment-before-christmas.html "Why more companies are asking new employees to commence employment BEFORE Christmas.") across 19 markets worldwide including the UK, Germany, Australia, Mexico and Japan. GumGum has been recognized as a lead contextual provider by some of the world’s most [impactful brands](https://www.financedigest.com/first-listener-wide-study-reveals-brand-impact-of-radio-livestream-and-podcasts.html "First listener-wide study reveals brand impact of Radio, Livestream, and Podcasts"), working with over 70% of Fortune 100 companies including SAP, Jeep, Canon and Vodafone, and top publishers like Axel Springer, Meredith and Hearst. And even through economic downturns and periods of global upheaval, GumGum’s track record points to the [potential for sustained growth with an 88% compound annual growth rate](https://www.financedigest.com/oil-dips-as-potential-fed-rate-hike-overshadows-falling-stocks.html "Oil dips as potential Fed rate hike overshadows falling stocks") (CAGR) since inception. Bolstered by recent partnerships, GumGum is moving aggressively into the gaming and connected TV (CTV) environments in 2023. GumGum is also continuing to enhance its platform capabilities to deliver The Mindset Matrix™ – a digital advertising blueprint that allows brands to reach consumers in the right frame of mind through a powerful combination of advanced contextual targeting, captivating creative ad formats and consumer [attention measurement](https://www.financedigest.com/national-cinemedia-releases-first-cinema-attention-measurement-study-conducted-by-lumen-in-collaboration-with-dentsu.html "National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu") capabilities. For more information, please reach out to [pr@gumgum.com](mailto:pr@gumgum.com). **About GumGum** GumGum is a contextual-first global [digital advertising](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising") platform that captures people’s attention, without the use of personal data. We believe that a [digital advertising ecosystem based on understanding a consumer’s active frame of mind rather than behaviour builds a more equitable and safer future](https://www.financedigest.com/smarter-safer-stronger-cybersecurity-is-now-critical-to-digital-future.html "Smarter, safer, stronger cybersecurity is now critical to digital future") for consumers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 [markets worldwide](https://www.financedigest.com/intracranial-pressure-monitors-market-is-set-for-a-potential-growth-worldwide.html "Intracranial Pressure Monitors Market is Set for a Potential Growth Worldwide"). For more information, please reach out to pr@gumgum.com. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---