# GumGum appoints new staff members across Germany
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-02-28
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: GumGum Announces New Hires in Germany
Meta Description: GumGum welcomes Kalina Kehayova and Larissa Jürges to its team in Germany, boosting its contextual-first advertising capabilities in the DACH region.
URL: https://financedigest.com/gumgum-appoints-new-staff-members-across-germanyhtml

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_The hires come as the contextual-first advertising company attracts new clients in the DACH region_

GumGum today announces new hires in Germany, with Kalina Kehayova joining as Digital Executive and Larissa Jürges as Programmatic Solutions Manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the DACH region.

Previously Account Manager at Teads, Larissa has worked in the media industry for many years and has a BA in Media [Management and an MA in Corporate](https://www.financedigest.com/managing-corporate-currency-risk-the-cfos-balancing-act.html "Managing Corporate Currency Risk: The CFO’s Balancing Act") Communications. Based out of Hamburg, she will provide clients and agencies with maximum [support to run successful](https://www.financedigest.com/strategic-budgeting-ensures-success-of-community-support-programs.html "Strategic Budgeting Ensures Success of Community Support Programs") campaigns using GumGum’s innovative technology.

Larissa comments: _“_ _I was attracted to the_ culture at GumGum as well as its _excellent contextual intelligence technology, Verity™_ _which is gaining considerable traction in the marketplace, especially with the elimination of third-party cookies. My plan is to grow programmatic spend for the [DACH region](https://www.financedigest.com/adnami-welcomes-svenja-damzog-as-publisher-director-dach-to-lead-continued-expansion-in-the-region.html "Adnami welcomes Svenja Damzog as Publisher Director DACH to lead continued expansion in the region")._ _Having worked both_ _agency and vendor side prior to joining GumGum’s impressive team, I have [considerable experience in advising traders on how to set up and manage](https://www.financedigest.com/managing-mobility-in-the-enterprise-must-have-consideration.html "Managing mobility in the enterprise must have consideration") programmatic campaigns, including complex campaign setups across several DSPs.”_

Kalina, based out of Düsseldorf, will be focused on new [client acquisition](https://www.financedigest.com/iris-acquisition-enables-accountants-to-add-greater-value-to-their-clients.html "IRIS acquisition enables accountants to add greater value to their clients"), establishing partnerships with existing clients and developing long-term collaborations. Previously Campaign Manager at OMD, Kalina has in-depth understanding of client ambitions and [challenges around programmatic](https://www.financedigest.com/envisionx-launches-ico-token-sale-to-develop-a-blockchain-powered-programmatic-advertising-solution-and-combat-industry-challenges.html "EnvisionX launches ICO token sale to develop a blockchain-powered programmatic advertising solution and combat industry challenges") in the fast- evolving marketplace. She has a degree in International [Business from the Cologne University](https://www.financedigest.com/apple-hostshigh-tech-start-ups-from-worlds-number-one-university-business-incubator.html "Apple hostshigh-tech start-ups from world’s number one university business incubator") of Applied Sciences.

Kalina says: _“I’m absolutely delighted to be able to share the GumGum magic with as many clients as possible, to continue my work with previous colleagues from OMD Munich and Hearts & Science, and to embrace this [company’s impressive culture](https://www.financedigest.com/improving-company-culture-through-technology.html "Improving Company Culture Through Technology") and values. Before I joined, I was already a happy [client – as a trader](https://www.financedigest.com/the-gibraltar-blockchain-exchange-announces-soft-launch-onboarding-pre-selected-institutional-clients-and-pre-qualified-retail-traders.html "The Gibraltar Blockchain Exchange Announces Soft Launch, Onboarding Pre-selected Institutional Clients and Pre-qualified Retail Traders"), we get to test many contextual providers, with GumGum always outperforming.”_
Simon Tritsch, [Commercial Director](https://www.financedigest.com/tailify-bolsters-leadership-team-with-addition-of-julia-burton-brown-as-commercial-director.html "Tailify bolsters leadership team with addition of Julia Burton Brown as Commercial Director"), DACH, comments: _“Both Larissa and Kalina are passionate about our industry, the people within it and its ongoing evolution. At a time when a_ _dvertisers can target audiences safely and with unparalleled precision, they are both committed to building transparent and trustworthy solutions that will guide advertisers into the future, as [growing numbers of clients partner with us to advance their strategies](https://www.financedigest.com/4-strategies-for-quickly-growing-your-startup.html "4 Strategies for Quickly Growing Your Startup") within the increasingly sophisticated digital media ecosystem.”_

**For more information:**

Maryum Sheikh

Press Lead, [The Digital Voice™](https://www.thedigitalvoice.co.uk/) PR Agency Ltd

[press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk)

**About GumGum:**

GumGum is a contextual-first, global [digital advertising platform that captures people’s attention without the use of personal data](https://www.financedigest.com/why-data-is-the-best-weapon-in-the-war-for-digital-talent.html "Why data is the best weapon in the war for digital talent"). We believe that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and [safer future](https://www.financedigest.com/smarter-safer-stronger-cybersecurity-is-now-critical-to-digital-future.html "Smarter, safer, stronger cybersecurity is now critical to digital future") for consumers, publishers, and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 [markets worldwide](https://www.financedigest.com/intracranial-pressure-monitors-market-is-set-for-a-potential-growth-worldwide.html "Intracranial Pressure Monitors Market is Set for a Potential Growth Worldwide"). For more information, please visit [www.gumgum.com](http://www.gumgum.com).


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