# GumGum appoints Harmen Tjaarda as Managing Director for four European markets Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-04-19 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: JustPremium Co-Founder to Lead GumGum Expansion in Europe Meta Description: Learn how Harmen Tjaarda is leading GumGum's European expansion with innovative contextual advertising solutions, driving success with a privacy-forward URL: https://financedigest.com/gumgum-appoints-harmen-tjaarda-as-managing-director-for-four-european-marketshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/harmen-release-1736815867206-compressed.jpg) _![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/gumgum-logo-1736815867196-compressed.png)_ _The fast-expanding US contextual-first ad tech company is empowering European advertisers to deliver creative, attention-grabbing advertising campaigns with a privacy-forward mindset_ **London, UK, 19th April:** Harmen Tjaarda, the co-founder of JustPremium, a GumGum company, is set to become Managing Director of GumGum Belgium, Netherlands, Nordics and Spain. In his new role, Harmen will oversee these four critical markets as GumGum continues its European expansion. Harmen’s promotion comes as JustPremium, the [European high impact ad specialist acquired](https://www.financedigest.com/holcim-to-acquire-european-roofs-manufacturer-fdt-flachdach-technologie.html "Holcim to acquire European roofs manufacturer FDT Flachdach Technologie") by GumGum last August, is absorbed into the parent brand. Harmen will build the profile of [GumGum’s market-leading contextual](https://www.financedigest.com/gumgum-granted-first-mrc-accreditation-for-brand-safety-and-contextual-targeting-for-ctv.html "GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV") solution across agencies and clients to drive further commercial success. Harmen began his career in [finance before becoming Head of Trading](https://www.financedigest.com/finance-frictionless-trade-and-the-brexit-paperwork-boom.html "Finance, frictionless trade and the Brexit paperwork boom") and Optimization at AdRepublic. He co-founded JustPremium, the [world’s first programmatic rich media ad exchange](https://www.financedigest.com/the-gibraltar-blockchain-exchange-announces-public-token-sale-event-to-create-world-leading-licensing-and-regulation-standards-in-the-industry.html "The Gibraltar Blockchain Exchange Announces Public Token Sale Event To Create World Leading Licensing and Regulation Standards In The Industry"), in the Netherlands in 2012 and has also spent many years working in the US. In the wake of the acquisition, he became SVP, [Strategic Development](https://www.financedigest.com/patsnap-announces-strategic-alliance-with-greyb-aimed-at-streamlining-research-development-globally.html "PatSnap announces strategic alliance with GreyB aimed at streamlining Research & Development globally") & Customer Success EMEA at GumGum. Harmen Tjaarda says: _“We have been on a mission to bring true creativity to digital for many years and the introduction of GumGum in [Europe allows us to expand](https://www.financedigest.com/geelys-ev-brand-zeekr-aims-to-double-sales-in-2023-expand-in-europe.html "Geely’s EV brand Zeekr aims to double sales in 2023, expand in Europe") that mission. We can’t wait to guide our clients using our best-in-class [contextual solution](https://www.financedigest.com/sap-boosts-brand-awareness-using-gumgums-high-impact-ad-formats-and-veritytm-gumgums-advanced-contextual-targeting-solution.html "SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution") and high-impact creative offering to achieve their goals with a privacy-first mindset.”_ His team will also take [responsibility for introducing](https://www.financedigest.com/aon-introduces-new-cyber-solution-in-response-to-eu-regulation-on-data-protection.html "Aon introduces new cyber solution in response to EU regulation on data protection") GumGum’s Mindset Matrix in Belgium, Netherlands, Spain and the Nordics. The Mindset Matrix is a framework developed to [support advertisers in their mission to provide value within digital environments without reliance on personal](https://www.financedigest.com/51-of-brits-support-teresa-may-and-would-grant-access-to-their-personal-communication-and-internet-browsing-history-as-part-of-the-snoopers-charter.html "51%* of Brits support Teresa May and would grant access to their personal communication and internet browsing history as part of the Snooper’s Charter ") data. Its three pillars are contextual understanding, dynamic ad creative and the ability to [measure attention](https://www.financedigest.com/national-cinemedia-releases-first-cinema-attention-measurement-study-conducted-by-lumen-in-collaboration-with-dentsu.html "National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu") and optimise campaigns in real time. Peter Wallace, _SVP of Sales, EMEA_ adds: _“With the combined technologies of GumGum and JustPremium we now have all the ingredients in-house to [empower advertisers to deliver creative advertising campaigns that capture consumer attention without the use of personal data](https://www.financedigest.com/aon-data-empowers-unica-to-offer-flood-insurance-for-5-2bn-canadian-peril.html "Aon data empowers Unica to offer flood insurance for .2bn Canadian peril") – and at scale. This means bringing optimal solutions to [advertisers’ campaign](https://www.financedigest.com/what-is-advertising-the-answer-to-that-question-will-change-your-advertising-campaigns.html "What is Advertising? The Answer to That Question Will Change Your Advertising Campaigns!") objectives. GumGum offers a [digital advertising](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising") ecosystem and bespoke, groundbreaking creative formats for both display and video based on the in-depth understanding of a consumer’s active frame of mind, thereby building a more sustainable future for consumers, publishers and advertisers alike.”_ GumGum now has over 400 employees and is present in 19 [markets worldwide](https://www.financedigest.com/intracranial-pressure-monitors-market-is-set-for-a-potential-growth-worldwide.html "Intracranial Pressure Monitors Market is Set for a Potential Growth Worldwide"). It works with more than 75% of Interbrand’s [top global brands](https://www.financedigest.com/top-expensive-car-brands.html "Top Expensive Car Brands"), such as Canon, Jeep, Mini Cooper L’Oreal and Verizon. Trusted by all of the major agency holding companies, it works across 30,000 publisher partner websites, its global ad platform [reaching over a billion](https://www.financedigest.com/td-other-banks-reach-1-35-billion-settlements-to-end-stanford-litigation.html "TD, other banks reach .35 billion settlements to end Stanford litigation") unique users per month. **For more information:** [pr@gumgum.com](mailto:pr@gumgum.com) **About** [**GumGum**](https://www.gumgum.com/) **:** GumGum is a contextual-first global [advertising technology company that captures people’s attention](https://www.financedigest.com/playground-xyz-shines-a-light-on-the-nuanced-interplay-between-context-creativity-and-attention-for-advertisers-in-new-study.html "Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study"), without the use of personal data. We believe that a [digital advertising ecosystem based on understanding a consumer’s active frame of mind rather than behaviour builds a more equitable and safer future](https://www.financedigest.com/smarter-safer-stronger-cybersecurity-is-now-critical-to-digital-future.html "Smarter, safer, stronger cybersecurity is now critical to digital future") for consumers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and [operates in 19 markets](https://www.financedigest.com/lumen-research-hires-senior-director-of-marketing-and-appoints-new-chief-operating-officer-and-chief-strategy-officer.html "Lumen Research hires Senior Director of Marketing and appoints new Chief Operating Officer and Chief Strategy Officer") worldwide. For more information, visit [gumgum.com](http://gumgum.com/). **This is a Sponsored Feature** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---