# GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-06-14 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Amplify Brand Messages Across Premium Gaming Content Meta Description: Amplify brand messages across premium gaming content with non-disruptive ads. Expand reach to diverse online audiences in a brand-suitable environment. URL: https://financedigest.com/gumgum-and-frameplay-partner-to-deliver-contextually-relevant-intrinsic-in-game-advertisementshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/gumgum-logo-1-1-1736815643092-compressed.jpg) _Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience_ **London, UK – June 14th, 2022 –** [**GumGum**](https://gumgum.com/), a contextual-first global digital advertising platform, announced today a strategic partnership with [**Frameplay**](https://www.frameplay.gg/), the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relevant intrinsic in-game advertising in a brand-suitable environment. Not only does gaming offer advertisers a unique opportunity to reach exciting, diverse, and unexpected audiences online, it also offers [brands a springboard into the Web 3.0 world,”](https://www.financedigest.com/how-music-sound-can-help-financial-brands-differentiate-in-a-competitive-world.html "How Music & Sound Can Help Financial Brands Differentiate in a Competitive World") said Phil Schraeder, CEO at GumGum. There are 180 million people in the United States alone–-almost half of the country’s population—that identify as a digital gamer, so it’s clear that in-game advertising is absolutely critical for [brands to increase their share of voice and reach audiences at scale](https://www.financedigest.com/how-cfos-of-consumer-brands-can-create-new-value-relevance-at-scale.html "How CFOs of Consumer Brands can Create New Value & Relevance at Scale"). With Frameplay, we’re able to offer advertisers the chance to be early adopters of this emerging environment, helping them [reach diverse gaming audiences across](https://www.financedigest.com/adnami-signs-agreements-with-schibsted-and-amedia-to-deliver-high-impact-ads-with-unparalleled-reach-across-the-nordics.html "Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics") mobile, desktop, and consoles with non-intrusive ads that blend seamlessly into a user’s gaming experience. This integration [provides GumGum with an additional offering](https://www.financedigest.com/ultimate-finance-provides-good-funding-offer-to-sig-customers.html "Ultimate Finance provides good funding offer to SIG customers") that complements GumGum’s core display and video products. Frameplay’s unique ad platform supports high viewability standards, consistent with [GumGum’s high-impact formats](https://www.financedigest.com/sap-boosts-brand-awareness-using-gumgums-high-impact-ad-formats-and-veritytm-gumgums-advanced-contextual-targeting-solution.html "SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution"). Frameplay supports ad spaces implemented through their SDK as well as custom ad experiences that allow [brands to own a 100%](https://www.financedigest.com/gumgum-announces-industrys-first-100-brand-safe-ad-exchange.html "GumGum Announces Industry’s First 100% Brand Safe Ad Exchange") share of voice. The partnership will be offered as limited availability initially, with [expanded availability to be released later this year](https://www.financedigest.com/biodiesel-market-is-estimated-to-expand-at-a-steady-cagr-of-3-over-the-next-ten-years.html "Biodiesel Market is estimated to expand at a steady CAGR of 3% over the next ten years"). “Frameplay’s collaboration with GumGum unlocks an opportunity for advertisers to reach new, highly-attentive audience segments in a seamless and measurable way,” said Jonathon Troughton, CEO of Frameplay. “At Frameplay, we’re giving [developers and advertisers the proven benefits](https://www.financedigest.com/the-benefits-of-developing-online-stores-through-shopify.html "The Benefits of Developing Online Stores Through Shopify") of intrinsic in-game advertising to captivate audiences in scaled, cinematic video games without sacrificing creativity or user experiences. Our [partnership fuels](https://www.financedigest.com/how-partnerships-fuel-fintech-innovation-and-help-banks-deliver-a-better-customer-experience.html "How Partnerships Fuel Fintech Innovation and Help Banks Deliver a Better Customer Experience") that mission. We’re proud to provide these rich opportunities to [GumGum’s clients and enthusiastic for the future of this partnership](https://www.financedigest.com/gumgum-announces-industry-first-contextual-partnership-with-tumblr.html "GumGum Announces Industry First Contextual Partnership with Tumblr") to unfold.” For more information, please reach out to [gumgum@frameplay.gg](mailto:gumgum@frameplay.gg). **About GumGum** GumGum is a contextual-first global [digital advertising platform](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") that captures people’s attention, without the use of personal data. We believe that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behaviour builds a more equitable and [safer future](https://www.financedigest.com/smarter-safer-stronger-cybersecurity-is-now-critical-to-digital-future.html "Smarter, safer, stronger cybersecurity is now critical to digital future") for consumers, publishers, and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19 [markets worldwide](https://www.financedigest.com/intracranial-pressure-monitors-market-is-set-for-a-potential-growth-worldwide.html "Intracranial Pressure Monitors Market is Set for a Potential Growth Worldwide"). For more information, please visit [www.gumgum.com](http://www.gumgum.com). **About Frameplay** Frameplay is the [global intrinsic in-game advertising](https://www.financedigest.com/cavai-and-mediamath-announce-global-partnership-to-deliver-conversational-advertising-programmatically.html "Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically") leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within [video](https://www.financedigest.com/ubisoft-shares-slump-20-after-french-video-game-maker-warns-on-revenue.html "Ubisoft shares slump 20% after French video game maker warns on revenue") game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers. For more information, visit [www.frameplay.gg](http://www.frameplay.gg). **This is a Sponsored Feature.** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---