# Google to roll out anti-disinformation campaign in some EU countries Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-08-25 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Google's Jigsaw Launches Campaign to Tackle Disinformation Meta Description: Google's Jigsaw subsidiary teams up with British universities to launch a campaign against misinformation about Ukrainian refugees in Central Europe, URL: https://financedigest.com/google-to-roll-out-anti-disinformation-campaign-in-some-eu-countrieshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/2022-08-24t221813z1lynxmpei7n11irtroptp4singapore-google-1736815379713-compressed.jpg) By Supantha Mukherjee STOCKHOLM (Reuters) -Google’s Jigsaw subsidiary will launch a campaign next week to tackle disinformation in Poland, Slovakia and the Czech Republic about Ukrainian refugees based on research by psychologists at two British universities. Working with Jigsaw, the psychologists from the universities of Cambridge and Bristol have produced 90-second clips designed to “inoculate” people against harmful content on social media. The clips, which will run in advertising slots on Google’s YouTube and also on other platforms such as Twitter, TikTok and [Meta’s Facebook](https://www.financedigest.com/meta-denies-kazakh-claim-of-exclusive-access-to-facebooks-content-reporting-system.html "Meta denies Kazakh claim of exclusive access to Facebook’s content reporting system"), aim to help people identify emotional manipulation and scapegoating in a news headline. If you tell people what’s [true and false](https://www.financedigest.com/asian-buyers-will-pay-more-for-your-property-true-or-false.html "Asian buyers will pay more for your property: True or False?"), a lot of people will dispute … but what you can predict are the techniques that will be used in spreading misinformation, like with the Ukrainian crisis,” Jon Roozenbeek, [lead author of a report on the research](https://www.financedigest.com/prefabricated-building-system-markets-advanced-research-growth-opportunities-in-global-industry-by-2025-edited-by-leading-research-firm.html "Prefabricated Building System Market’s advanced Research & Growth Opportunities in Global Industry by 2025 Edited by Leading Research Firm") behind the campaign, said in an interview. The [research was spread over seven experiments](https://www.financedigest.com/cellulite-treatment-market-size-is-set-to-experience-revolutionary-growth-by-2026-transparency-market-research.html "Cellulite Treatment Market Size is Set to Experience Revolutionary Growth by 2026 | Transparency Market Research"), including with a group of Americans over 18 years old who watch political news on YouTube. Jigsaw exposed around 5.4 million U.S. YouTubers to an inoculation video, with almost a million watching for at least 30 seconds. The campaign is designed to build resilience to anti-refugee narratives, in [partnership with local](https://www.financedigest.com/xledgers-long-term-local-support-for-bristol-sport-a-successful-partnership.html "Xledger’s long-term local support for Bristol Sport – a successful partnership") non-government organisations, fact checkers, academics, and disinformation experts. The spread of misleading and fake information in the United States and Europe through [social media](https://www.financedigest.com/saudi-snitching-app-turns-citizens-into-social-media-police.html "Saudi snitching app turns citizens into social media police") networks has led to various governments pushing for new laws to stem disinformation campaigns. “We are thinking of this as a pilot experiment, so there’s absolutely no reason that this approach couldn’t be scaled to other countries,” Beth Goldberg, head of research at Jigsaw, said in an interview. “Poland was chosen because it has the most Ukrainian refugees,” she said, adding the Czech Republic and Slovakia would be useful bellwethers for the rest of Europe. The campaign will [run for one month](https://www.financedigest.com/yangtze-tributary-runs-dry-as-china-faces-another-month-of-drought.html "Yangtze tributary runs dry as China faces another month of drought"). (Reporting by Supantha Mukherjee in Stockholm; Editing by Mark Potter and Josie Kao) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---