# Google to roll out anti-disinformation campaign in some EU countries Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2017-10-17 Category: FINANCE Category URL: https://financedigest.com/category/finance Meta Title: Google's Jigsaw Launches Campaign to Tackle Meta Description: Learn how Google's Jigsaw is combating false narratives about Ukrainian refugees with impactful inoculation videos on social media platforms like YouTube Tags: featured Tag URLs: featured (https://financedigest.com/tag/featured) URL: https://financedigest.com/google-to-roll-out-anti-disinformation-campaign-in-some-eu-countries-2html ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd171017-1-1-1737287644188-compressed.jpg) _**Mike Wake**, Head of Data Management,_ [_SAS UK & Ireland_](https://www.sas.com/gms/redirect.jsp?detail=GMS63843_93176) _,_ Industries worldwide are facing a shake-up with the introduction of the EU’s General Data Protection Regulation (GDPR). However, for the financial services sector, this is yet another legislation to add to the list. The difference being that this time the customer is in the driver’s seat. Nearly half of UK adults intend to activate new personal data rights and 15 per cent intend to activate new rights come May 2018 when the law comes into effect across the region, according to [research](https://www.sas.com/gms/redirect.jsp?detail=GMS63843_93177) we recently carried out. More specifically, 32 per cent of people plan to exercise their rights to access personal data held by their banks and 29 per cent will do the same with their insurance companies. For [banks already trying to balance the introduction of digitisation alongside ever-evolving regulation](https://www.financedigest.com/exclusive-china-regulator-launches-new-probe-into-banks-property-loan-exposure-sources.html "Exclusive-China regulator launches new probe into banks’ property loan exposure – sources"), GDPR means having to service an additional request or fail to comply. The problem then becomes a question of efficiency and staffing. If [staff must focus on requests about customer](https://www.financedigest.com/mcdonalds-makes-masks-mandatory-for-all-customers-staff.html "McDonald’s makes masks mandatory for all customers, staff") data, then banks and finance companies need to be thinking about how they can support them in this new function. These organisations must also consider how to plug the staffing gap. If existing teams are to [work successfully](https://www.financedigest.com/how-to-make-hybrid-working-successful.html "How to make hybrid working successful"), banks must analyse their needs and establish what the important priority areas are prior to GDPR coming into play. Without well-defined plans, many finance companies will fail to protect and report on personal data – running the [risk of default](https://www.financedigest.com/concern-over-us-default-risk-grips-global-markets-as-talks-resume.html "Concern over US default risk grips global markets as talks resume") and costly fines. Technology can go a long way to helping companies access, identify, govern, protect and audit personal data. However, no single vendor can solve all the issues related to GDPR. That is because it isn’t just about the tech, it is about [creating a culture](https://www.financedigest.com/creating-a-positive-and-productive-culture-within-the-workplace.html "Creating a Positive and Productive Culture Within the Workplace") around compliance. Setting out clear policies and communicating these to staff so they can act in a different way once GDPR is formalised, is [key to changing attitudes towards data](https://www.financedigest.com/cbd-gummies-market-current-scenario-and-industry-growth-forecast-with-major-key-players-data-2030.html "CBD Gummies Market| Current Scenario and Industry Growth Forecast with Major Key Players data 2030") and privacy. Despite the arduous work of changing established processes, investing in new people, new technology and mitigating the hefty fines that come with GDPR non-compliance, there are also [opportunities for competitive](https://www.financedigest.com/plant-based-beverages-market-growth-opportunities-industry-analysis-size-share-geographic-segmentation-and-competitive-landscape-report-to-2028.html "Plant-based Beverages Market Growth Opportunities, Industry Analysis, Size, Share, Geographic Segmentation And Competitive Landscape Report To 2028") advantage and greater profitability. Complying with GDPR legislation [means working](https://www.financedigest.com/redefining-what-it-means-to-have-it-all-how-to-make-work-fit-into-your-life.html "Redefining What It Means to Have It All: How to Make Work Fit into Your Life") more closely with your third-party suppliers to process sensitive data. Essentially, those external support firms using personal data from [banking customers](https://www.financedigest.com/how-close-can-banks-get-to-their-customers.html "How close can banks get to their customers?") can put those organisations at an increased risk. However, financiers can use this as an opportunity to deepen partner relationships. As a first step, the requirement for vendors to assist in complying with GDPR regulations should be written into agreements. This approach provides an opportunity to truly understand how your partners are using personal [data to deliver services](https://www.financedigest.com/financial-services-and-data-how-do-we-meet-the-challenge.html "Financial services and data – how do we meet the challenge?"). By default, GDPR also brings with it better management of data – the crux of [successful customer interactions in the finance](https://www.financedigest.com/why-digital-transformation-in-finance-is-crucial-for-post-lockdown-success.html "Why digital transformation in finance is crucial for post lockdown success") sector. Better data management can [boost productivity](https://www.financedigest.com/flexible-pay-can-boost-low-productivity-in-the-uk.html "Flexible pay can boost low productivity in the UK") within antiquated banking structures for improved collaboration and greater efficiency. If organisations can manage the data better, then they are better placed to analyse it and benefit from the insights. In addition, a more thorough understanding of the IT landscape, such as [current systems](https://www.financedigest.com/ventricular-restoration-systems-market-development-history-current-scenario-industry-insights-2030.html "Ventricular Restoration Systems Market Development History, Current Scenario & Industry Insights 2030") and data silos, allows all financial institutions to use data more efficiently to plug gaps with the necessary resources. Transparency also has other benefits. [Enabling customers to have a say in how their data](https://www.financedigest.com/seenthis-launches-emissions-dashboard-to-enable-advertisers-to-analyse-data-reduction-and-emission-savings-on-campaigns.html "SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns") is used is particularly empowering. Financial [services go from being a spectatorship to being participatory – empowering individuals to better understand how their data](https://www.financedigest.com/meeting-the-data-challenge-in-financial-services.html "Meeting the data challenge in financial services") is being used. Transparency is the first [step to building stronger relationships and increased trust with customers in an industry](https://www.financedigest.com/struggling-british-pig-industry-calls-for-tesco-to-step-up.html "Struggling British pig industry calls for Tesco to step-up") flooded with doubt and disbelief. Transparency in private [data](https://www.financedigest.com/how-to-drive-a-data-culture-in-the-finance-industry.html "How to drive a data culture in the finance industry") use also reduces scrutiny from financial regulators. As an already heavily regulated industry, [financiers undergo close](https://www.financedigest.com/fast-track-financial-close.html "FAST-TRACK FINANCIAL CLOSE") examinations of their businesses. GDPR will go a long way to quelling some of the surveillance that currently exists. There is no doubt that the introduction of GDPR is going to be a long and [painful process](https://www.financedigest.com/anti-money-laundering-doesnt-have-to-be-a-painfully-inefficient-process.html "Anti-money laundering doesn’t have to be a painfully inefficient process") that will likely incur some heavy fines in the early stages of implementation. Once it is in place, successful [compliance will almost certainly provide competitive advantage](https://www.financedigest.com/turning-the-burden-of-compliance-into-competitive-advantage.html "Turning the burden of compliance into competitive advantage") and business opportunities, leading to cross-functional tasking with customer engagement at the helm. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---