# GFT appoints MarikaLulay as new CEO, to place focus on international expansion and transformative technologies
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-06-02
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: MarikaLulay CEO GFT Driving Global Expansion and Technology
Meta Description: MarikaLulay takes the helm as CEO at GFT to lead international expansion and deliver cutting-edge technology solutions for clients in the finance sector. Find
URL: https://financedigest.com/gft-appoints-marikalulay-as-new-ceo-to-place-focus-on-international-expansion-and-transformative-technologieshtml

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_MarikaLulay is committed to expanding GFT’s global offering, exploring new technologies where appropriate, whilst maintaining a focus on clients within the finance sector_

[GFT](http://www.gft.com/uk/en/index.html), the leading provider of business, design and technology consulting to the financial services community, has appointed [MarikaLulay](http://www.gft.com/int/en/index/company/about-us/group-executive-board/) as Chief Executive Officer (CEO) to drive international expansion and deliver transformative technologies that help clients improve their own efficiency and performance.

Lulay has a wealth of experience across financial services and technology, not least having spent the last 15 years at GFT, most recently as Chief Operating Officer. During this time, she has overseen a five-fold increase in workforce, multiple acquisitions, an expanded presence in global markets, whilst maintaining a ‘client-first’ approach, working exclusively in the finance sector.

Now operating in 12 countries with 5,000 employees, [GFT’s focus](http://www.gft.com/int/en/index/company/newsroom/press-releases/2017/new-ceo-at-gft-marika-lulay-places-focus-on-international-expansion/) on the finance sector enables the firm to provide technology solutions for clients that take account of the highly complex nature of banks and other financial service organisations.

In addition to helping clients manage and improve their legacy technologies, GFT is examining new and [emerging trends to help clients create future efficiency and growth](https://www.financedigest.com/egg-incubator-market-extensive-analysis-of-key-segments-of-the-industry-and-emerging-growth-factors-with-current-trends-and-future-estimations.html "Egg Incubator Market: Extensive Analysis Of Key Segments Of The Industry And Emerging Growth Factors With Current Trends And Future Estimations"), in areas such as:

- [**Cloud migration** – utilising GFT’s knowledge of the finance sector to manage and simplify complex migrations of individual IT systems to scalable cloud infrastructures](https://www.financedigest.com/achieving-a-smooth-transition-from-legacy-infrastructure-to-hybrid-cloud.html "Achieving a Smooth Transition from Legacy Infrastructure to Hybrid Cloud")
- **[Artificial intelligence](https://www.financedigest.com/types-of-artificial-intelligence.html "Artificial intelligence")** – embracing robotics and the use of cognitive banking methods based on self-learning systems, to service customers better and grow revenues
- **Distributed ledger adoption** – practical testing of real-world use-cases in our UK blockchain incubator, such as the successful collaborative project with the [Royal Bank of Scotland running](https://www.financedigest.com/uks-royal-mail-workers-to-strike-in-run-up-to-christmas.html "UK’s Royal Mail workers to strike in run-up to Christmas") on Google Cloud
- **Industry 4.0** – working to integrate future financial transactions into the [supply chain of traditional industries](https://www.financedigest.com/encouraging-female-talent-and-entrepreneurship-in-the-supply-chain-industry.html "Encouraging female talent and entrepreneurship in the supply chain industry"), as technology becomes ubiquitous

Lulay is passionate about new technology and in helping [clients face](https://www.financedigest.com/pwc-australia-clients-staff-in-focus-as-tax-leak-faces-government-hearings.html "PwC Australia clients, staff in focus as tax leak faces government hearings") the difficult challenge of introducing efficient new global systems, whilst managing a complex interconnected legacy of historic IT infrastructure and applications.

**MarikaLulay, CEO** at GFT commented; “GFT continues to ‘think global’ and ‘act local’, meaning clients are able to access transnational resources, with [specialists on hand to work alongside clients at their offices](https://www.financedigest.com/ecommerce-localization-specialist-reach-builds-unstoppable-momentum-with-new-senior-appointments-and-canadian-office-move.html "Ecommerce localization specialist, Reach, builds unstoppable momentum with new senior appointments and Canadian office move"), whilst experienced teams of delivery resources provide additional support from  our efficient nearshore locations. I am delighted to take on the role of [CEO to drive GFT forwards in the next](https://www.financedigest.com/factbox-long-serving-qantas-executive-vanessa-hudson-named-as-next-ceo.html "Factbox-Long-serving Qantas executive Vanessa Hudson named as next CEO") phase of its evolution. Success in recent years confirms we’re pursuing the right strategy – not only to establish GFT as an innovative industry specialist, but also to leverage this as a means to drive [international growth](https://www.financedigest.com/passendo-appoints-harry-charalambous-as-head-of-demand-international-growth.html "Passendo appoints Harry Charalambous as Head of Demand & International Growth") in all markets.”

**Gareth Richardson, Managing Director, Atlantic Region** at GFT commented: “We are thrilled that Marika has been appointed as CEO, building on the [successful growth](https://www.financedigest.com/how-to-steer-a-startup-through-growth-successfully.html "How to steer a startup through growth successfully") of the firm since Ulrich Dietz founded GFT 30 years ago. I am sure with her deep knowledge of the GFT’s expertise and talented team of specialists, GFT will go from strength-to-strength as it embraces new [technologies](https://www.financedigest.com/sulphur-recovery-technology-market-value-to-grow-by-almost-1-2-billion-during-2021-2031.html "Sulphur Recovery Technology Market Value to Grow by Almost .2 Billion During 2021-2031") that help our clients grow.”


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