# Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-07-13 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Gen Z Prefers User-Generated Content, Millennials Lean Meta Description: InMobi's 2023 survey shows Gen Z favours user-generated content, while older Millennials lean towards streaming. Younger Millennials consume all content URL: https://financedigest.com/gen-z-significantly-prefers-user-generated-content-older-millennials-lean-toward-streaming-inmobi-insights-survey-showshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/94-1736813758538-compressed.jpg) # **Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows** _Younger Millennials Consume Content Across All Formats Equally_ **London, UK – July 13, 2023**– [InMobi](https://www.inmobi.com/), a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows that while Millennials (ages 35-44) prefer streaming, Gen Z (ages 18-24) significantly leans toward user-generated content (UGC) over other content types. Younger Millennials (ages 25-34) engage in all content consumption equally. InMobi’s survey, which includes responses from more than 1,000 US consumers, demonstrates that expectations of engaging content will likely continue to shift as these generations continue to age. The findings include: - **Gen Z enjoys UGC significantly more than other content types.** 61% of Gen Z prefer UGC over other content formats. UGC is followed by Music/Podcasts, then Gaming, with TV coming in fourth. - **Younger Millennials do not have a clear content preference.** Gaming, UGC, and TV ranked closely. UGC [tops the list](https://www.financedigest.com/sport-ronaldo-tops-forbes-highest-paid-athletes-list-in-2023-after-saudi-move.html "Sport-Ronaldo tops Forbes’ highest-paid athletes list in 2023 after Saudi move") followed by TV. - **Older Millennials enjoy TV the most.** TV was the most popular content choice with a 19% [gain above the second](https://www.financedigest.com/dollar-pares-gains-as-us-growth-contracts-for-second-quarter.html "Dollar pares gains as US growth contracts for second quarter") choice, UGC. 67% of older Millennials chose TV as their top [form of digital](https://www.financedigest.com/linear-digitized-transition-to-form-the-crux-of-digital-dentistry-market.html "Linear Digitized Transition to form the crux of Digital Dentistry Market") entertainment. “The clear generational divide shows how the [content vehicle](https://www.financedigest.com/stellantis-aims-to-boost-recycled-material-content-in-vehicles.html "Stellantis aims to boost recycled material content in vehicles") of the time creates lasting habits and familiarity. To [win over Gen Z as they come into purchasing power](https://www.financedigest.com/italys-right-wing-parties-seen-winning-power-exit-polls.html "Italy’s right-wing parties seen winning power – exit polls") and boardroom and political influence, UGC will be the critical lever across the content ecosystem. You can see this with the NFL’s Sunday Ticket deal with YouTube that starts this year as they move away from a long-standing partnership with Dish TV to court Gen Z fans to the sport,” [says Justin Sparks](https://www.financedigest.com/bank-of-ireland-says-it-has-fixed-glitch-that-sparked-flurry-of-withdrawals.html "Bank of Ireland says it has fixed glitch that sparked flurry of withdrawals"), Director of Vertical Strategy, North America at InMobi. InMobi Insights, Powered by Pulse conducts survey-based [research to validate and uncover trends](https://www.financedigest.com/leprosy-vaccines-market-2021-global-outlook-research-trends-and-forecast-to-2028.html "Leprosy Vaccines Market 2021 Global Outlook, Research, Trends And Forecast To 2028") for brand and agency clients. For more information on InMobi Pulse, visit: [https://www.inmobi.com/pulse](https://www.inmobi.com/pulse). **About InMobi** InMobiis a leading provider of content, monetisation, and marketing technologies that help fuel growth for industries [around the world](https://www.financedigest.com/what-a-5-note-will-buy-you-around-the-world.html "What a £5 note will buy you around the world"). The company’s end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for [businesses globally](https://www.financedigest.com/bonn-to-boardrooms-the-implications-of-climate-diplomacy-on-global-business.html "Bonn to boardrooms: The implications of climate diplomacy on global business"). With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London, and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---