# Former Barclaycard CEO joins award winning payment start-up APEXX
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-08-10
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Former Barclaycard CEO joins UK start-up APEXX
Meta Description: Former Barclaycard CEO Soranno Keating to lead global payments transformation with innovative APEXX platform offering cost savings and transparency for
URL: https://financedigest.com/former-barclaycard-ceo-joins-award-winning-payment-start-up-apexxhtml

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**_Valerie Soranno Keating bolsters senior team of UK start-up aiming to transform global payments market_**

Valerie Soranno Keating, CEO of Barclaycard for six years, has joined the board of London-based payments start-up APEXX as Non-Executive Director.

SorannoKeating, dubbed the ‘queen of cards’1, led Barclaycard’s global business between 2009-2015, tripling profits and growing revenues by 45%. Previously, she held a number of executive positions at American Express for over 16 years.

APEXX is creating a transparent marketplace where merchants can browse and plug in to competing [services from a network of acquirers and payment brands across the world](https://www.financedigest.com/the-digital-first-world-financial-services-predictions-for-2022.html "The digital-first world: financial services predictions for 2022").

Valerie Soranno Keating, [board director](https://www.financedigest.com/impact-com-announces-appointment-of-ning-wang-to-board-of-directors.html "impact.com Announces Appointment of Ning Wang to Board of Directors") APEXX said, “The potential of APEXX is what has me most excited. The company has created an innovative platform that can save merchants [millions of pounds](https://www.financedigest.com/uks-nationwide-to-pay-340-million-pounds-to-customers-after-profit-leap.html "UK’s Nationwide to pay 340 million pounds to customers after profit leap") and removes much of the complexity of managing payments. The [market desperately needs more transparency and competition and this could change](https://www.financedigest.com/foley-catheters-market-pin-point-analysis-for-changing-competitive-dynamics.html "Foley Catheters Market: Pin-Point Analysis For Changing Competitive Dynamics") global payments for the better.”

Using the APEXX platform, [merchants can see how costs compare and get expert advice on the payment](https://www.financedigest.com/embedded-payments-for-b2b-merchants-and-marketplaces-4-considerations.html "Embedded payments for B2B merchants and marketplaces: 4 considerations") providers that will best suit them. It can [save merchants upwards of 15% on the cost](https://www.financedigest.com/the-top-strategies-for-saving-money-on-energy-costs.html "The Top Strategies for Saving Money on Energy Costs") of processing credit or debit card payments and alternative payments.

For many merchants, this equates to millions of pounds and the [cost of payments continues to rise:](https://www.financedigest.com/fortum-says-rising-costs-of-nordic-power-trading-are-worrying.html "Fortum says rising costs of Nordic power trading are “worrying”") the latest figures show that the volume of non-cash payments is growing by 10.1% every year, with more than 426 billion global transactions annually2.

Rodney Bain, co-founder and MD of APEXX said, “APEXX already has global customers, global partners and global ambitions. We now have a globally recognised payments leader on our team, with a proven track-record in scaling new innovations. This will undoubtedly accelerate our growth.”

Per Bjorgas, Chairman of APEXX said, “On behalf of the Board, I am delighted Val is joining the Board of APEXX which will further strengthen our [management team as we bring our platform to market](https://www.financedigest.com/food-waste-management-market-expected-to-expand-more-than-three-fold-through-2032.html "Food Waste Management Market Expected to Expand More than Three-Fold through 2032"). Having someone of Val’s undoubted stature join APEXX is a real vote of confidence in what the team has built and we look forward to working with Val to shake up the [payments industry](https://www.financedigest.com/end-of-year-overview-of-the-payments-industry.html "End of year overview of the payments industry") and give Merchants better service and value.”

APEXX is privately funded and is currently in discussion with a number of [private equity](https://www.financedigest.com/can-private-equity-do-for-africas-manufacturers-what-its-done-for-f1-and-rugby.html "Can private equity do for Africa’s manufacturers what it’s done for F1 and rugby?") partners.


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