# Film and TV digital marketplaces: a revolutionary take on an age old industry Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-03-04 Category: TECHNOLOGY Category URL: https://financedigest.com/category/technology Meta Title: Revolutionising Film and TV Licensing: Unlocking Meta Description: Discover how the film and TV industry is changing with online marketplaces, empowering independent filmmakers and unlocking new financial opportunities in Hollywood. URL: https://financedigest.com/film-and-tv-digital-marketplaces-a-revolutionary-take-on-an-age-old-industryhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/istock-1312418309-1736816007798-compressed.jpg) _![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/picture3-450x675-1736816007806-compressed.jpg)_ _Emmy-nominated entrepreneur,_ **_Riaz Mehta,_** _founder and CEO of allrites, explains how the revolution in film and TV licensing has already begun, and how it is ushering in a new era of opportunity for content creators in the industry._ The worldwide film and TV production industry hit [$250 billion in 2021](https://www.kftv.com/news/2021/06/28/global-film-and-tv-production-spend-rose-by-16-in-2020-despite-covid), with that number set to rise to $318 billion by 2025, and $410 billion by 2030. The expansion of the sector has been bolstered by a surge in demand for streamed content in recent years, with the average American streaming [3.2 hours of content a day](https://finleyusa.com/netflix-subscribers-likely-streaming-more-than-200-million-hours-daily/), on 4 different services. This equates to a mammoth 203 million hours of content viewed per day. A predominantly young audience has allowed the industry to hit astronomical revenue through tent pole franchises such as Marvel and Star Wars ($25 billion combined). However, the [Hollywood licensing model suffers from an archaic selectiveness over which content is produced](https://www.financedigest.com/oprah-produced-sidney-shows-how-poitier-redefined-hollywood.html "Oprah-produced ‘Sidney’ shows how Poitier ‘redefined’ Hollywood"), and which is discarded. Over 90 [percent of film and TV content isn’t fully monetized, and the remaining 10 percent can take over 4 years](https://www.financedigest.com/twenty-four-percent-of-18-to-24-year-olds-dont-know-what-an-isa-is.html "Twenty-four percent of 18 to 24 year olds don’t know what an ISA is") to make it to screens, shutting out prospective filmmakers with the next multi-million dollar idea. However, through [online content marketplaces](https://www.financedigest.com/online-marketplaces-embracing-embedded-finance-to-benefit-both-customers-and-vendors.html "Online marketplaces: embracing embedded finance to benefit both customers and vendors     "), this process is being revolutionized, providing new financial opportunity to otherwise forgotten independent filmmakers. **[Financial exclusivity](https://www.financedigest.com/how-biometric-payments-are-tackling-financial-exclusion.html "How Biometric Payments Are Tackling Financial Exclusion") in Hollywood** An [air of exclusivity surrounds content licensing](https://www.financedigest.com/europes-wizz-air-considering-a-saudi-operating-license.html "Europe’s Wizz Air considering a Saudi operating license") in Hollywood. The process is fraught with small bands of buyers and sellers, wining and dining each other through trade shows and expensive meals. In the content [licensing industry](https://www.financedigest.com/the-gibraltar-blockchain-exchange-announces-public-token-sale-event-to-create-world-leading-licensing-and-regulation-standards-in-the-industry.html "The Gibraltar Blockchain Exchange Announces Public Token Sale Event To Create World Leading Licensing and Regulation Standards In The Industry"), it’s less about what you know, and more about who you know. However, the demand for untapped talent is there, as TV broadcasters scour for content needed to fill thousands of hours of programming, and [streaming services](https://www.financedigest.com/how-can-stream-processing-act-as-a-catalyst-for-innovation-in-financial-services.html "How Can Stream Processing Act As A Catalyst For Innovation In Financial Services?") are no different. US Netflix alone [hosts over 1300 shows and over 4300 movies](https://www.finder.com/uk/global-netflix-library-totals), and the top nine streaming titans, including Netflix, Amazon and Disney expected to spend [over $140 billion on content in 2022](https://www.forbes.com/sites/dbloom/2022/01/11/streaming-wars-price-tag-continues-to-mount-likely-to-top-140-billion-this-year/?sh=22e8b6345565), an increase of 10 percent from the previous year. The dramatic growth of OTT, streaming, FAST channels, connected television and other platforms has [driven explosive demand](https://www.financedigest.com/turkeys-economy-grew-7-6-in-q2-driven-by-domestic-demand-exports.html "Turkey’s economy grew 7.6% in Q2 driven by domestic demand, exports") for content from around the world.  Newer models are needed to [acquire content](https://www.financedigest.com/impact-com-acquires-pressboard-providing-publishers-with-a-best-in-class-platform-for-branded-content-as-digital-advertising-is-deprioritised.html "impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised") with greater agility and scale. There is an abundance of opportunity for content distribution in the U.S., but taking a film or TV [series from discovery to deal](https://www.financedigest.com/private-equity-funds-approach-italys-serie-a-to-explore-media-rights-deal-sources.html "Private equity funds approach Italy’s Serie A to explore media rights deal -sources") is shrouded in opacity. Buyer-seller negotiations can take a minimum of four weeks, and as long as six to 12 months, and the longer this process takes, the slower the monetization of lucrative film and TV production will be. Many content creators are in desperate need of accessible and transparent [revenue streams](https://www.financedigest.com/innovation-is-the-path-to-revenue-how-financial-organisations-can-open-up-alternative-revenue-streams.html "Innovation is the path to revenue: How financial organisations can open up alternative revenue streams") not currently being offered to them, hampering their funding of future projects and stifling their creativity. **The marketplace revolution** Traditional methods of content monetization are rigid, immoveable and outdated, with large upfront capital investment and zero flexibility, the system is built for a bygone era of linear television, and isn’t fit for the purposes of a [21st century](https://www.financedigest.com/taking-the-pain-out-of-payments-for-the-21st-century-worker.html "TAKING THE PAIN OUT OF PAYMENTS FOR THE 21ST CENTURY WORKER") streaming generation. Content monetization [platforms are disrupting the industry by providing](https://www.financedigest.com/fico-provides-decisioning-platform-for-smartphone-only-buddybank-in-italy.html "FICO Provides Decisioning Platform for Smartphone-Only buddybank in Italy") solutions for filmmakers hoping to capitalize on their creative endeavors. They wield a disruptive force within the licensing market, which is expected to [grow 60 percent by 2030](https://www.factmr.com/media-release/1609/global-copyright-licensing-market), to $1.6 billion. Professional film and TV content can be uploaded onto transparent marketplace platforms, visible to a global assemblage of broadcasters and platforms, waiting to pounce on the [next hit](https://www.financedigest.com/german-engineering-firms-expect-hit-from-supply-chain-bottlenecks-next-year.html "German engineering firms expect hit from supply chain bottlenecks next year") show. Potential buyers can inspect and evaluate the [quality of content](https://www.financedigest.com/new-ozone-study-demonstrates-clear-link-between-quality-of-attention-to-content-and-quality-of-attention-to-accompanying-ads.html "NEW OZONE STUDY DEMONSTRATES CLEAR LINK BETWEEN QUALITY OF ATTENTION TO CONTENT AND QUALITY OF ATTENTION TO ACCOMPANYING ADS") based on trailers, screeners and rights availability information, and make an informed bid on content suitable for their audience. A [contract can be electronically signed](https://www.financedigest.com/axion-swiss-bank-and-avaloq-sign-long-term-contract-for-bpo-services.html "Axion Swiss Bank and Avaloq sign long-term contract for BPO services") that day, sidestepping a long and costly process for both parties. With this, the monetization of content can be negotiated and fast-tracked, accelerating the speed to market of distribution, and forever changing the [way the film and TV industry](https://www.financedigest.com/5-ways-the-fs-industry-can-support-the-recovery.html "5 ways the FS industry can support the recovery") operates. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---