# FICO’s Marta Czerep Named to DataIQ 100 List of UK Analytics Leaders Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2019-03-13 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: FICO Data Scientist Marta Czerep in DataIQ 100 List Meta Description: FICO's Marta Czerep, specialising in predictive analytics, recognised as one of the most influential business leaders in UK data-driven organisations by URL: https://financedigest.com/ficos-marta-czerep-named-to-dataiq-100-list-of-uk-analytics-leadershtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fico-1736839095350-compressed.jpg) **_FICO data scientist joins list of the most influential business leaders in UK data-driven organisations_** Highlights: - DataIQ has named **FICO’s Marta Czerep to the DataIQ 100**, a list of the most influential business leaders in UK data-driven organisations - Czerep specialises in [predictive](https://www.financedigest.com/transportation-predictive-analytics-and-simulation-market-2021-by-global-key-players-types-applications-countries-industry-size-and-forecast-to-2027.html "Transportation Predictive Analytics And Simulation Market 2021 by Global Key Players, Types, Applications, Countries, Industry Size and Forecast to 2027") analytics and optimisation — the use of analytics to derive superior decision strategies ![Marta Czerep](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/marta-czerep-1736839095640-compressed.png) Marta Czerep Marta Czerep, a senior manager in the EMEA Analytic Consulting Team for analytic software firm FICO, was named one of the [**DataIQ 100 for 2019**](https://www.dataiq.co.uk/dataiq100). DataIQ revealed its power list of the most influential [business leaders](https://www.financedigest.com/business-leaders-flexibility-for-everyone-contributes-to-gender-equality-in-the-workplace-without-affecting-your-bottom-line.html "Business leaders: flexibility for everyone contributes to gender equality in the workplace, without affecting your bottom line") behind many of the most effective data-driven organisations in the UK last week. “Marta epitomises everything that the DataIQ 100 list is about — a smart, data-literate, committed, international practitioner who is putting her skills to [work for the benefits](https://www.financedigest.com/the-future-of-working-from-home-and-other-benefits-that-candidates-want.html "The future of working from home – and other benefits that candidates want") of clients and their customers,” said **David Reed, knowledge and strategy director at DataIQ**. “She undoubtedly brings huge value to FICO, where she is able to find challenges worthy of her abilities. On top of this, at a time when only 14% to 17% of the workforce in tech is female, she is a role model for other women aspiring to work in the [growth sector](https://www.financedigest.com/how-embedded-insurance-can-drive-growth-and-value-for-the-insurance-and-finance-sectors.html "How Embedded Insurance Can Drive Growth and Value for the Insurance and Finance Sectors") of data and analytics.” Czerep works with banks, retailers, telecommunications providers and other organisations to advance their use of predictive analytics and prescriptive analytics (optimisation). While many firms have some history with predictive modelling, few have experience with optimisation, and Czerep has helped [businesses in multiple countries move to a new level](https://www.financedigest.com/ukraine-war-energy-crisis-send-german-business-sentiment-to-lowest-level-since-june-2020.html "Ukraine war, energy crisis send German business sentiment to lowest level since June 2020") of analytic competition. In addition, she is helping expand credit access by finding ways to incorporate new, reliable [data sources](https://www.financedigest.com/exclusive-tiktok-nears-deal-with-oracle-to-store-its-data-sources.html "Exclusive-TikTok nears deal with Oracle to store its data-sources") into credit scoring. Current and recent projects include: - Providing cloud-based [alternative deals solution that will enable a Europe-based global lender to capture more auto finance](https://www.financedigest.com/demystifying-alternative-finance.html "DEMYSTIFYING ALTERNATIVE FINANCE") deals, by optimising the generation of alternative offers - Incorporating competitor pricing into price elasticity [modelling](https://www.financedigest.com/polypropylene-fibre-market-witness-a-spike-in-growth-pace-recent-improvements-in-pricing-models-fmi.html "Polypropylene Fibre Market Witness a Spike in Growth Pace Recent Improvements in Pricing Models: FMI") for the unsecured loan portfolio of one of the UK’s largest firms - Developing a prescriptive analytics solution that enables a leading retailer in [South Africa](https://www.financedigest.com/covid-cant-break-south-africas-love-affair-with-shopping-malls.html "COVID can’t break South Africa’s love affair with shopping malls") to effectively simulate and optimise lending strategies - Developing a risk rating model with traditional and [alternative data](https://www.financedigest.com/how-alternative-data-drives-e-commerce-success.html "How Alternative Data Drives E-commerce Success") for a fuel trading company - [Developing a risk model based on alternative](https://www.financedigest.com/whats-better-than-openai-developers-shop-for-alternatives.html "What’s better than OpenAI? Developers shop for alternatives") (telecommunications) data “I am [seeing a much greater desire and readiness to use very complex analytics techniques — especially AI — within the industry](https://www.financedigest.com/airline-body-iata-sees-industry-recovery-now-in-2023.html "Airline body IATA sees industry recovery now in 2023"), along with a growing recognition of the importance of meeting consumer’s preferences,” said **Marta Czerep**. “That is exactly what we at FICO consider vital. Using advanced analytics is a way for a [business to show commitment to customers](https://www.financedigest.com/3-reasons-your-business-needs-customer-reviews.html "3 reasons your business needs customer reviews") – if we collect your data, we will do our best to understand and anticipate your needs.” FICO’s Derek Dempsey and Manish Gandhi were [named to the DataIQ 100 in previous years](https://www.financedigest.com/elon-musk-named-times-2021-person-of-the-year.html "Elon Musk named Time’s 2021 ‘Person of the Year’"). --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---