# esbconnect finalises management buyout and welcomes in a new age of people-based marketing
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-07-13
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: esbconnect: New Era of People-Based Marketing
Meta Description: Join esbconnect on their journey as they finalise a management buyout, introducing new products and services to navigate the cookieless era of email marketing.
URL: https://financedigest.com/esbconnect-finalises-management-buyout-and-welcomes-in-a-new-age-of-people-based-marketinghtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/93-1736813760372-compressed.jpg)

# **esbconnect finalises management buyout and welcomes in a new age of people-based marketing**

_Data-driven email marketing specialist preps raft of new products and services and builds out new advisory board_

**London UK, 13th July 2023**: Customer acquisition specialist esbconnect has successfully completed a management buyout. CEO and co-founder Suzanna Chaplin takes the reins and will steer the company’s first-party services into the cookieless ecosystem, at a time when email is finding fresh relevance as a vital ID solution.

UK-based esbconnect, which has nine [years of industry](https://www.financedigest.com/abb-dispels-industrial-gloom-to-raise-full-year-outlook.html "ABB dispels industrial gloom to raise full-year outlook") expertise, can now introduce a suite of products – including Data-Driven Email, First-Party Data Builds and Inbox Extend – to help reach a brand’s KPIs across social and programmatic environments.

The MBO also sees esbconnect add an experienced advisory board made up of serial tech investor Lee Cory, Ometria CFO Xenia Ilyasova and [digital specialist and entrepreneur Ray](https://www.financedigest.com/the-dental-x-ray-systems-market-to-replenish-on-a-digital-note.html "The Dental X Ray Systems Market to replenish on a digital note") Jenkin.

esbconnect’s new beginning comes [amid a surge](https://www.financedigest.com/apple-makes-history-as-first-3-trillion-company-amid-tech-stock-surge.html "Apple makes history as first trillion company amid tech stock surge") in demand for first-party data solutions, with email in particular gaining traction as an increasingly valuable post-cookie ID.

Chaplin explains: “We really believe in email as the most [powerful customer](https://www.financedigest.com/new-enhancements-to-fico-platform-power-customer-connections-enable-enterprise-wide-transformation-and-drive-strategic-business-outcomes.html "New Enhancements to FICO Platform Power Customer Connections, Enable Enterprise-Wide Transformation and Drive Strategic Business Outcomes") acquisition tool. With the disappearance of the cookie edging ever closer, marketers are more reliant than ever on email as an identifier. As [online marketing](https://www.financedigest.com/instant-online-scheduling-to-revolutionize-the-plasmodium-falciparum-diagnostics-market.html "Instant Online Scheduling to revolutionize the Plasmodium Falciparum Diagnostics Market") changes almost beyond recognition, brands need to ensure they have a first-party data strategy that is fit for the modern age.”

esbconnect helps brands acquire and retain more [customers through its proprietary email database of millions](https://www.financedigest.com/crypto-broker-genesis-owes-geminis-customers-900-million-ft.html "Crypto broker Genesis owes Gemini’s customers 0 million – FT") of UK consumers. Offering more than 150 targeting variables, the company has set up, managed and run email [campaigns for more than 600 brands](https://www.financedigest.com/ringier-advertising-partners-with-brand-metrics-to-deliver-brand-uplift-measurement-on-leading-brand-campaigns.html "Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns"), driving performance and allowing them to leverage valuable first-party data in the social and programmatic spaces.

esbconnect’s services [deliver rich insights](https://www.financedigest.com/research-delivers-insight-into-the-global-polymer-surfactants-market-during-the-period-2021-2029.html "Research Delivers Insight Into The Global Polymer Surfactants Market During The Period 2021-2029") for brands. Its customer acquisition platform reaches some 17m consumers across the UK, and it [tracks opens and click-rates of 50m emails each month](https://www.financedigest.com/dollar-on-track-for-best-month-since-2015.html "Dollar on track for best month since 2015"), helping brands to monetise data, find new customers and grow their databases.

_“Following the successful completion of the management buy-out, we are so excited to be able to double down on growth, with a newly refreshed vision and a number of [key product](https://www.financedigest.com/chondroitin-market-overview-analysis-by-top-players-product-segments-market-size-and-leading-key-players-2022-2029-2.html "Chondroitin Market Overview & Analysis by Top Players, Product Segments, Market Size and Leading Key Players 2022- 2029") developments in the pipeline for the rest of 2023 and beyond,” says Chaplin._

_“With such significant changes in the [marketing landscape](https://www.financedigest.com/healthy-fat-free-snacks-market-2022-outlook-current-and-future-industry-landscape-analysis-2031.html "Healthy Fat-Free Snacks Market 2022 Outlook, Current and Future Industry Landscape Analysis 2031"), the buyout felt like perfect timing. We are laser-focused on our plans to help brands deliver effective [marketing in this cost](https://www.financedigest.com/complaints-from-cost-centre-to-marketing-discipline.html "Complaints: From Cost-centre to Marketing Discipline") of living crisis. This year will see us scale up as we support increasing numbers of advertisers and publishers with our technology – enabling their teams to develop [future facing marketing](https://www.financedigest.com/peel-off-face-mask-market-2022-outlook-current-and-future-industry-landscape-analysis-2029.html "Peel off Face Mask Market 2022 Outlook, Current and Future Industry Landscape Analysis 2029") strategies fit for the modern age. Through people-based marketing, and despite the death of the cookie, a bright future awaits.”_

esbconnect’s platform enables clients such as Hello Fresh, Clarks and Ted Baker to engage new customers on any device and channel, using email as a trusted digital ID. Its [platform puts brands](https://www.financedigest.com/impact-com-announces-fully-integrated-influencer-and-creator-partnership-management-platform-empowering-brands-and-creators-to-discover-create-and-manage-long-term-productive-partnerships.html "impact.com Announces Fully Integrated Influencer and Creator Partnership Management Platform, Empowering Brands and Creators to Discover, Create and Manage Long-Term, Productive Partnerships") in front of millions of consumers whilst building a multi dimensional picture of an individual across channels and devices. It delivers precision targeting at scale; connecting email, cookie and mobile data to track customer journeys live from platform to platform. Its GDPR-compliant proprietary database of 15 million UK consumers is rigorously cleaned, verified, opted in, and overlaid with rich data on demographics and behaviours, thereby allowing advertisers to [unlock the value](https://www.financedigest.com/how-innovations-in-edge-computing-can-unlock-value-for-global-organisations.html "How innovations in edge computing can unlock value for global organisations") of email data and deliver a reliable picture of customer intent

**For more information**: hello@esbconnect.com

**Press contact:** [Maryum Sheikh](mailto:mary@thedigitalvoice.co.uk), Press Lead, The Digital Voice™

**About esbconnect**:

[esbconnect equips brands with the tools and strategies they need to better target and connect with customers](https://www.financedigest.com/nearly-half-of-banking-customers-say-they-are-missing-the-human-connection-in-banking.html "Nearly half of banking customers say they are missing the human connection in banking"). Its services deliver rich insights for brands, with its [platform](https://www.financedigest.com/apple-opens-store-on-chinas-wechat-platform.html "Apple opens store on China’s WeChat platform") reaching some 17m consumers across the UK and tracking opens and click-rates of 50m emails each month. Our Inbox Intelligence provides valuable insights, enabling brands to understand their customers, expand their first party data, and [create personalised marketing](https://www.financedigest.com/growth-of-construction-industry-is-creating-demand-for-screw-washer-market.html "Growth Of Construction Industry Is Creating Demand For Screw Washer Market") campaigns across offline and online channels. As a strategic partner, esbconnect helps brands navigate the challenges of a changing digital landscape, unlocking new [opportunities for growth](https://www.financedigest.com/modified-flour-market-overview-cost-structure-analysis-growth-opportunities-and-forecast-to-2032.html "Modified Flour Market Overview, Cost Structure Analysis, Growth Opportunities And Forecast To 2032") and delivering exceptional results. esbconnect have helped more than 600 [brands grow](https://www.financedigest.com/how-to-grow-your-luxury-boutique-brand-online-james-sanders-london-diamonds.html "How to grow your luxury boutique brand online – James Sanders London Diamonds"), including the likes of Clarks, Tails and Hello Fresh.


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---