# Ecommerce localization specialist, Reach, builds unstoppable momentum with new senior appointments and Canadian office move
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-07-02
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Canadian Fintech Reach Welcomes Top Talent for Rapid Expansion
Meta Description: Exciting news from Canadian fintech Reach as they welcome data and HR experts to support rapid expansion plans and enhance data-driven decision-making. Learn
URL: https://financedigest.com/ecommerce-localization-specialist-reach-builds-unstoppable-momentum-with-new-senior-appointments-and-canadian-office-movehtml

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_The leading Canadian fintech has welcomed new talent after impressive 50% year- on-year growth four years running_

[Reach](https://www.withreach.com/), the global payment localization provider, has announced the appointment of two members of senior management, with Sarah Hermary joining as Head of Human Resources, and Lohrasp Seify as Head of Data. The new hires will support Reach’s impressive and rapid expansion plans, following a successful start to 2021.

Seify, a data science and advanced analytics expert with a MSc in Theoretical and  Computational Physics, will be responsible for Reach’s data strategy. This encompasses scalable [data delivery](https://www.financedigest.com/intrinio-partners-with-quodd-to-provide-direct-delivery-of-nasdaqs-real-time-data.html "Intrinio Partners with QUODD to Provide Direct Delivery of Nasdaq’s Real-time Data") and analysis, and optimizing data-driven decision-making for the organization, its customers, and partners.

He will also oversee the creation of new Business Intelligence, Data Engineering, Master Data Management, Data Architecture, Data Science, and Data Security teams to strengthen Reach’s expansion and reputation as a pioneer in [ecommerce data and business intelligence](https://www.financedigest.com/intelligent-delivery-the-future-of-ecommerce-and-retail.html "Intelligent delivery: the future of eCommerce and retail").

Previous positions saw Seify leading the data, analytics, and data science [teams at  Blackline Vision and working on the TRIUMF particle accelerator project](https://www.financedigest.com/italys-de-nora-teams-up-with-ges-on-hydrogen-battery-project.html "Italy’s De Nora teams up with GES on hydrogen battery project") as part of the ATLAS Group. He will now bring his deep knowledge and expertise in cutting-edge [artificial intelligence and advanced analytics to extend Reach’s](https://www.financedigest.com/artificial-intelligence-goes-global-demand-for-ai-reaches-four-continents-in-three-months-new-figures-from-synechron-show.html "Artificial Intelligence goes global: demand for AI reaches four continents in three months, new figures from Synechron show") industry-leading data services into more client sectors.

“Reach is a [market](https://www.financedigest.com/herbal-supplements-market-to-reach-us-191-7-bn-by-2030-at-10-6-cagr-fmi.html "Herbal Supplements Market to Reach US$ 191.7 Bn by 2030 at 10.6% CAGR: FMI") disruptor that is doing something new,” **Seify** said. “Intelligent and talented people have brought the company to where it is now. Data, analytics, and data science products are untapped potential opportunities for the company that we will start taking advantage of over the [next year](https://www.financedigest.com/novartis-to-spin-off-generics-business-sandoz-next-year.html "Novartis to spin off generics business Sandoz next year"). As we grow and gain a larger, more diverse client base, we can do even more with data – from helping our clients attain more sales, to getting them visibility that they might never have had, and analysis that they [didn’t know](https://www.financedigest.com/3-things-you-didnt-know-about-trading.html "3 Things you didn’t know about trading") they needed.”

Meanwhile, Hermary will use her 16 [years’ experience to oversee the execution of Reach’s](https://www.financedigest.com/philips-expects-to-reach-recall-settlements-this-year.html "Philips expects to reach recall settlements this year") HR strategy and operations, as well as strengthening its talent acquisition and employee development programs.

A proven leader in her previous role in the energy sector, Hermary led the enlargement of the organization’s HR department, developing her strategic mindset which she now [turns toward](https://www.financedigest.com/entrepreneurs-worldwide-turn-their-focus-towards-doing-good.html "ENTREPRENEURS WORLDWIDE TURN THEIR FOCUS TOWARDS DOING GOOD") supporting the ever-expanding Reach team. In her new role, Hermary’s main focus will be developing scalable and efficient HR  initiatives that can [support the planned expansions](https://www.financedigest.com/adnami-appoints-burnett-and-bukholt-to-support-continued-expansion.html "Adnami appoints Burnett and Bukholt to support continued expansion") to Reach’s workforce in the nearfuture. Hermary will also play a key role in [driving the implementation](https://www.financedigest.com/how-cloud-is-driving-forward-implementation-of-zero-trust-security.html "How Cloud is Driving Forward Implementation of Zero Trust Security") and

improvement of HR practices that resonate with [Reach’s ethos of employee](https://www.financedigest.com/700000-employees-across-the-uk-have-access-to-fair-finance-will-reach-one-million-employees-in-2017.html "700,000 Employees Across The UK Have Access to Fair Finance, Will Reach One Million Employees in 2017") development and wellness.

To meet the requirements of its growing head count, Reach will take [office space](https://www.financedigest.com/a-guide-to-finding-office-space-for-your-startup.html "A guide to finding office space for your startup") in one of Calgary’s most upscale districts, with the business taking an entire floor of the Edison building. The Edison, which is described as ‘Calgary’s headquarters for

collaborators, innovators and visionaries’, provides Reach with the perfect platform to [continue strengthening its business](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US") throughout 2021 and beyond.

**Sam Ranieri,** [CEO of Reach](https://www.financedigest.com/deutsche-telekom-reaches-majority-stake-in-t-mobile-u-s-ceo.html "Deutsche Telekom reaches majority stake in T-Mobile U.S. – CEO"), commented: “Building on our incredibly strong start to 2021, we’re excited to prepare for the next stage of Reach’s evolution by adding exceptional talent and moving to beautiful new surroundings. Sarah and Lohrasp bring with them enviable amounts of [experience in both developing and leading HR and data science teams](https://www.financedigest.com/why-finance-teams-are-integral-to-the-customer-experience.html "Why finance teams are integral to the customer experience"). They will play critical roles in directing our employee engagement and talent acquisition strategies and leveraging advanced data analytics to drive [business growth from our new Calgary office](https://www.financedigest.com/4-ways-moving-office-can-bring-your-business-roi.html "4 ways moving office can bring your business ROI").

“The appetite for cross-border ecommerce has never been higher, with more  customers looking [beyond their own localities for their goods and services](https://www.financedigest.com/beyond-the-hype-metaverse-and-the-future-of-financial-services.html "Beyond the hype – metaverse and the future of financial services "). With this, we know the true [value that Reach](https://www.financedigest.com/dental-3d-printing-market-to-reach-an-estimated-value-of-us-2-9-bn-by-2031.html "Dental 3D Printing Market to Reach an Estimated Value of US$ 2.9 Bn by 2031") can bring. By taking out the lease on our new office space in the heart of Calgary’s burgeoning tech scene and attracting experienced professionals internationally, we are building the foundations for our [accelerated growth](https://www.financedigest.com/portugals-q3-growth-accelerates-with-consumption-but-future-not-shining.html "Portugal’s Q3 growth accelerates with consumption but future not shining") in the months and years to come.”

**About Reach:**

Founded in Alberta, Canada, in 2016, Reach is the premier partner for ambitious, forward-thinking online brands that want to connect with consumers around the world, expand their business, and [increase global](https://www.financedigest.com/route-genie-partners-withnorsk-global-to-provide-retailers-with-increased-international-carriage-choice.html "Route Genie Partners WithNorsk Global To Provide Retailers With Increased International Carriage Choice") sales. Reach’s “in-country” solution takes advantage of its 20+ local acquirers, 80 payment methods, and 100+ [currencies to deliver the local experience consumers](https://www.financedigest.com/experiences-new-currency-capturing-hearts-wallets-consumers.html "Experiences are the new currency for capturing the hearts (and wallets) of consumers") expect.

Bringing consistency to cross-border currency conversions with its Guaranteed FX solution, Reach has relationships with [banks worldwide to enable local](https://www.financedigest.com/danich-local-and-regional-banks-launch-mobile-wallet-powered-by-nets-new-hce-and-tokenisation-platform.html "DANICH LOCAL AND REGIONAL BANKS LAUNCH MOBILE WALLET POWERED BY NET’S NEW HCE AND TOKENISATION PLATFORM") credit card processing, offers consumers alternative payment methods where they are

accustomed to using them, and provides best-in-class [fraud detection](https://www.financedigest.com/the-clues-to-detecting-fraud-are-hidden-in-relationships.html "THE CLUES TO DETECTING FRAUD ARE HIDDEN IN RELATIONSHIPS") and prevention services.

For more information, visit [www.withreach.com](https://www.withreach.com/).


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