# e-Commerce Report: The latest trends and forecasts
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-06-08
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Unlocking the Potential of Global E-Commerce Trends
Meta Description: Discover how mobile adoption and the COVID-19 pandemic are shaping the world of online commerce. Insights on market share, m-commerce, and emerging trends in
URL: https://financedigest.com/e-commerce-report-the-latest-trends-and-forecastshtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/e-commerce-1736838295490-compressed.jpg)

Last year over two billion people made use of the internet to purchase goods or services online and e-retail sales surpassed $4.2 trillion globally according to [Statista](https://www.statista.com/topics/871/online-shopping/#dossierSummary). Internet access and adoption rapidly increases worldwide along with the number of digital buyers.

![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/dvvfdg-1736838295445-compressed.jpg)

### Factors Influencing Trends

Three broad factors have been identified as having a significant influence when it comes to online commerce. Let’s examine each factor briefly.

### Growing Market Share

As of 2020 online marketplaces account for the largest [share of online purchases](https://www.financedigest.com/the-benefits-of-purchasing-fractional-shares-you-should-know.html "The Benefits of Purchasing Fractional Shares You Should Know") globally. During a recent survey it was found that retailer websites and apps generated 26% of purchases while [digital marketplaces](https://www.statista.com/statistics/861336/share-online-shopping-customers-vs-sales-by-platform/) accounted for 47% market share. Amazon ranks at the top when it comes to global ranking of online retail websites. The e-commerce giant is said to have [registered over 5.2 billion](https://www.financedigest.com/non-invasive-prenatal-testing-market-size-to-reach-us-5-1-billion-and-registering-a-cagr-of-16-4-by-2027.html "Non-Invasive Prenatal Testing Market Size to Reach US$ 5.1 Billion and Registering a CAGR of 16.4% by 2027") unique visitors in June 2020. In terms of GMV ( [gross merchandise value](https://www.financedigest.com/deliveroo-reports-doubling-in-gross-order-value-in-first-half.html "Deliveroo reports doubling in gross order value in first half")) the company trails behind the Alibaba Group.

### The Rising Adoption of Mobile

One of the most visible [trends at this time is the unprecedented usage of mobile devices](https://www.financedigest.com/medical-device-technologies-market-expectations-and-growth-trends-highlighted-until-2028.html "Medical Device Technologies Market Expectations and Growth Trends Highlighted Until 2028"). During 2019 smartphones accounted for over 60% of [global retail website visits](https://www.statista.com/statistics/568684/e-commerce-website-visit-and-orders-by-device/). As the adoption of mobile [devices progresses at a rapid](https://www.financedigest.com/rapid-action-force-regarding-innovations-to-drive-the-medical-devices-market.html "Rapid Action Force regarding Innovations to drive the Medical Devices Market") pace, this is likely to continue to have an influence on ecommerce. [South Korea](https://www.financedigest.com/north-korea-fires-artillery-into-sea-as-south-korea-and-u-s-pledge-cooperation.html "North Korea fires artillery into sea as South Korea and U.S. pledge cooperation") generates up to 65% of their total online transaction volume through mobile traffic. M-commerce (mobile commerce) is the use of mobile devices to conduct commercial transactions online including the purchase and sale of products, [banking and paying](https://www.financedigest.com/why-pay-by-bank-app-will-come-into-its-own-in-2022.html "Why Pay by Bank App will come into its own in 2022 ") the bills. M-commerce is very popular [across Asia and is gaining momentum](https://www.financedigest.com/workday-continues-momentum-across-europe.html "Workday continues momentum across Europe") in other places globally as well. Some of the largest e-commerce [markets include:](https://www.financedigest.com/title-interventional-pulmonology-market-shows-huge-demand-and-future-scope-including-top-players-2031.html "Interventional Pulmonology Market Shows Huge Demand and Future Scope Including Top Players 2031") France, Japan, Germany, United States, United Kingdom and Canada.

### Impact of COVID-19

The coronavirus pandemic continues to have a significant influence on [e-commerce and consumer behavior](https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/). Digital channels became a [popular alternative to in-person shopping as millions of people stayed at home](https://www.financedigest.com/august-the-most-popular-month-to-start-a-holiday-home-search-reveals-portal.html "AUGUST THE MOST POPULAR MONTH TO START A HOLIDAY HOME SEARCH REVEALS PORTAL") during the early days of the pandemic. During June 2020 [global retail e-commerce traffic reached a staggering 22 billion](https://www.financedigest.com/global-citizen-seeks-up-to-1-billion-for-six-sustainable-impact-funds.html "Global Citizen seeks up to billion for six sustainable ‘Impact’ funds") monthly visits, bringing with it a high demand for daily items such as groceries, clothing as well as retail tech items. It is [expected that the pandemic will continue to influence e-commerce throughout the remainder of this year](https://www.financedigest.com/suedzucker-expects-to-raise-its-sugar-prices-again-next-year.html "Suedzucker expects to raise its sugar prices again next year").

### Trending in e-Commerce

TRUiC Research emphasizes the differences between various [Website builders](https://howtostartanllc.com/reviews/best-website-builder). It is a reliable fact: that Website builders can [expect the e-commerce market](https://www.financedigest.com/hydrolyzed-collagen-market-sales-is-expected-to-clock-high-growth-rate-by-forecast-2028.html "Hydrolyzed Collagen Market Sales Is Expected To Clock High Growth Rate By Forecast 2028") to increase, due to increasing internet connectivity, rising penetration of smartphones and the increasing adoption of m-commerce. Three interesting [trends with regards to e-commerce](https://www.financedigest.com/key-trends-disrupting-uk-e-commerce-retail-in-2022.html "Key trends disrupting UK e-commerce retail in 2022") includes:

### AR to Enhance Online Shopping

Augmented reality (AR) would afford [consumers](https://www.financedigest.com/european-airlines-see-travel-withstanding-consumer-squeeze-for-now.html "European airlines see travel withstanding consumer squeeze for now") the experience of “seeing” the items they are shopping for from the comfort of their homes. In industries such as fashion and [home decor it would help the customer get a better feel for how something will look without going out and seeing the product in person](https://www.financedigest.com/to-be-a-young-person-and-own-your-own-home-should-be-a-dream-that-everyone-has-the-right-to-fulfil.html "“To be a young person and own your own home should be a dream that everyone has the right to fulfil.”"). A 2019 prediction by [Gartner](https://www.gartner.com/en/newsroom/press-releases/2019-04-01-gartner-says-100-million-consumers-will-shop-in-augme) states that 100 million consumers will shop using AR by 2020. A Google Consumer Survey found that 6 in 10 people want to be able to “visualize where and how a product could fit into their lives,” lending credence to the viability of AR for [shopping](https://www.financedigest.com/the-high-street-is-dead-long-live-online-shopping.html "The high street is dead – long live online shopping! ").

Micheal Prusich, Director of Business Development at 1Digital Agency stated that, “Polls have shown some really powerful numbers in regards to AR too: 35% of people [say that they would be shopping online more if they could virtually try on a product before buying](https://www.financedigest.com/sega-sammy-says-it-is-considering-buying-angry-birds-maker-rovio.html "Sega Sammy says it is considering buying Angry Birds maker Rovio") it, and 22% would be less likely to visit a brick-and-mortar store if AR was available via their favorite e-commerce store.”

### AI to Learn About Shoppers

Artificial Intelligence (AI) makes it possible for [businesses to present automated](https://www.financedigest.com/breaking-down-the-barriers-of-ar-automation-to-help-businesses-save-money.html "Breaking down the barriers of AR automation to help businesses save money ") and personalised shopping experiences for consumers. In order to make this possible AI continuously collects [data on consumer](https://www.financedigest.com/power-to-the-people-how-consumers-are-calling-the-shots-when-it-comes-to-data-privacy.html "Power to the people: how consumers are calling the shots when it comes to data privacy") shopping habits.

Ron Smith remarks that, “People want to know that brands care about them and AI will be programmed accordingly. We have seen the opposite behaviour on [social media](https://www.financedigest.com/yoono-discuss-the-importance-of-social-media-checks.html "Yoono discuss The Importance of Social Media Checks"), where AI’s learn from humans’ more negative remarks, but it’s highly likely that consumers will crave the impact.”

### Ultra-personalized versus Generic

Luis Catter, Conversion Rate Optimization [Expert at Kensium Solutions](https://www.financedigest.com/james-trainor-top-fbi-cyber-expert-joins-aons-cyber-solutions-group.html "James Trainor, top FBI cyber expert, joins Aon’s Cyber Solutions Group") offers one viewpoint of how personalization will continue to evolve. “As the tech giants [continue to expand and bring more services in-house personalization will eventually make its way to the internet of things.” According](https://www.financedigest.com/ils-investment-returns-continue-to-outperform-according-to-aon-insurance-linked-securities-report.html "ILS investment returns continue to outperform, according to Aon insurance-linked securities report") to Luis in addition to seeing suggestions on search engines or shopping platforms, some individuals will have ultra-personalized experiences while other individuals who choose to opt out of data collection programs will have a different experience. These two very different user experiences will undoubtedly impact how [marketers will reach](https://www.financedigest.com/herbal-supplements-market-to-reach-us-191-7-bn-by-2030-at-10-6-cagr-fmi.html "Herbal Supplements Market to Reach US$ 191.7 Bn by 2030 at 10.6% CAGR: FMI") new users.

Whether it is paying the bills via mobile or carefully examining new home decor through an AR shopping experience, one thing is certain: the nature of shopping is undergoing a dramatic facelift with exciting future [developments possibly in store](https://www.financedigest.com/the-benefits-of-developing-online-stores-through-shopify.html "The Benefits of Developing Online Stores Through Shopify").

**Produced in Association With**


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---