# Dun & Bradstreet Helps Sales and Marketers Speed Path from Prospect to Profitable Customer with Launch of D&B Hoovers Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2017-03-08 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Boost Sales Performance with D&B Hoovers - Dun & Meta Description: Discover D&B Hoovers - a game-changing Sales Acceleration solution offering faster sales cycles, higher win rates and increased revenue growth for B2B URL: https://financedigest.com/dun-bradstreet-helps-sales-and-marketers-speed-path-from-prospect-to-profitable-customer-with-launch-of-db-hoovershtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/img3681-923-1736844114974-compressed.jpg) **New Sales Acceleration Solution Advances Company’s Leadership in Emergent B2B Market** Dun & Bradstreet (NYSE: DNB) today announced the launch of D&B Hoovers, an innovative new Sales Acceleration solution to help sales and marketing teams shorten sales cycles, increase win rates, and accelerate revenue growth. Combining Dun & Bradstreet’s largest commercial database with best-in-class prospect intelligence and an intuitive user experience, the solution provides sales and marketing professionals with the dynamic, connected data and analytics they need to go beyond traditional prospecting to more quickly and efficiently engage with customers. Business-to-business relationships are increasingly digital and data-driven, which means [customers are not interacting](https://www.financedigest.com/ai-will-power-95-of-customer-interactions-by-2025.html "AI will power 95% of customer interactions by 2025") with sales representatives until late in the buying process. To maximize the value of those interactions, [marketing and sales professionals need to align](https://www.financedigest.com/clear-aligners-market-competitive-research-and-precise-outlook-2020-to-2030.html "Clear Aligners Market Competitive Research and Precise Outlook 2020 to 2030") customer-focused efforts, using refined and inter-connected information that is current, tied to buying signals, and delivered with context. D&B Hoovers was built specifically to address the [changing needs of B2B sales](https://www.financedigest.com/ikea-bets-on-remote-interior-design-as-ai-changes-sales-strategy.html "IKEA bets on remote interior design as AI changes sales strategy") and marketing teams. “Businesses of all sizes have the opportunity to grow by better leveraging today’s enhanced software and technology to more [quickly drive](https://www.financedigest.com/zeal-to-move-through-settlements-anew-to-drive-the-individual-quick-freeze-fruits-market.html "Zeal To Move Through Settlements Anew To Drive The Individual Quick Freeze Fruits Market") pipeline, and garner marketing ROI,” said Rishi Dave, chief marketing officer, Dun & Bradstreet. “D&B Hoovers is the best solution for enabling sales and [market](https://www.financedigest.com/atomic-spectroscopy-market-market-is-expected-to-show-the-highest-growth-rate-during-the-forecast-period-2022-to-2025.html "Atomic Spectroscopy Market market is expected to show the highest growth rate during the forecast period 2022 to 2025") ing teams to align around the same connected, dynamic data and analytics to make their efforts more impactful, and help them go to market and close deals at a faster rate.” D&B Hoovers draws on Dun & Bradstreet’s core information assets, including [active business](https://www.financedigest.com/euro-zone-business-activity-contracted-again-in-august-pmi.html "Euro zone business activity contracted again in August -PMI") records from 30,000 sources in over 200 countries updated 5 million times per day. Users also get access to contact intelligence on 70 million professionals, as well as these key capabilities: - **Target intelligently**: SmartLists dynamically update sellers on [top opportunities](https://www.financedigest.com/road-rail-vehicles-market-analysis-trends-top-manufacturers-share-growth-statistics-opportunities-and-forecast-to-2027.html "Road-Rail Vehicles Market Analysis, Trends, Top Manufacturers, Share, Growth, Statistics, Opportunities and Forecast to 2027"), business intelligence and analytics, and enable account scoring; and more than 175 search filters create precise targeting while supporting natural-language and conceptual search. - **Enhance sales productivity**: CRM QuickView provides seamless access to account intelligence; desktop dashboards and automated workflow features include triggers, alerts, Ideal Profiles®, and Conceptual Search®; and mobile-ready features [support sales and marketing](https://www.financedigest.com/engineering-pipe-hanger-and-support-market-estimates-the-to-expand-at-around-4-8-cagr-from-2021-to-2031.html "Engineering Pipe Hanger and Support Market Estimates The To Expand At Around 4.8% CAGR from 2021 to 2031") teams on the go. - **Enable informed conversations**: Business Signals deliver predictive insights based on the deepest and broadest [global data](https://www.financedigest.com/hot-u-s-inflation-data-reignites-global-selloff.html "Hot U.S. inflation data reignites global selloff") coverage; intelligent data is integrated into strategic technology platforms like CRM and marketing automation systems; and real-time triggers keep sellers posted on key business events. --- This blog is powered by Superblog. 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