# Drive embarks on digital sustainability journey, starting with streaming technology partner SeenThis
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-06-01
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: Drive & SeenThis Partner for Sustainable Digital Ad
Meta Description: Drive.com.au teams up with SeenThis to deliver high-quality ads while reducing carbon emissions through innovative adaptive streaming technology.
URL: https://financedigest.com/drive-embarks-on-digital-sustainability-journey-starting-with-streaming-technology-partner-seenthishtml

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_Adaptive streaming technology will drive enhanced ad quality and minimised carbon emissions for Australia’s most influential automotive network_

**London, UK: June 1st, 2023**: [Drive.com.au](https://www.drive.com.au/) has announced a partnership with ground-breaking adaptive streaming technology company, [SeenThis](https://seenthis.co/), to deliver its latest brand campaign whilst minimising its digital carbon footprint from creative delivery.

With 30% of internet energy consumption being attributed to the transfer of data, partnering with SeenThis means Drive can offer its clients high quality ad units and improve the overall user experience, whilst reducing data wastage – data that is never consumed or does not add value to the user experience.

_“We’re conscious of the impact our role as one of Australia’s leading [digital](https://www.financedigest.com/citigroups-head-of-digital-assets-for-markets-unit-departs-memo-says.html) publishing sites has on the environment,”_ says Drive CEO Simon Halfhide. _“We’re proud to be partnering with SeenThis in delivering high impact, innovative solutions for our clients as we strive to improve our digital [supply](https://www.financedigest.com/encouraging-female-talent-and-entrepreneurship-in-the-supply-chain-industry.html "Encouraging female talent and entrepreneurship in the supply chain industry") chain.”_

[SeenThis Partnerships](https://www.financedigest.com/adverty-launches-industry-first-streaming-video-technology-for-in-play-ads-in-partnership-with-seenthis.html "Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis") Director ANZ, Steve Alpe, explains: _“We are delighted to have such a high-profile client use our technology as it embarks upon its own sustainability journey. Our [technology works](https://www.financedigest.com/what-is-5g-technology-and-how-it-works.html "What is 5G technology and how it works") by streaming the digital ads in bite-sized pieces, only when in-view. With [data transferred](https://www.financedigest.com/the-gdpr-and-the-future-of-data-transfer-by-ben-seretny-head-of-dpos-the-dpo-centre.html "The GDPR and the future of data transfer – by Ben Seretny, Head of DPOs, The DPO Centre") only when actively consumed by users, this approach significantly reduces data wastage as well as associated carbon emissions related to excessive buffering and offscreen loading, when compared to conventional download technology. Meanwhile, our segment-by-segment optimisation ensures that each moment of video is optimised, and that creative is of the [highest quality](https://www.financedigest.com/healthcare-quality-management-market-is-expected-to-register-highest-cagr-of-12-during-the-forecast-period-2021-to-2031.html "Healthcare Quality Management Market Is Expected To Register Highest CAGR Of 12% During The Forecast Period 2021 to 2031") that can be perceived by the human eye.”_

_“Clients are looking for greener solutions and the ability to reduce negative [impact on the environment with their media](https://www.financedigest.com/inskin-media-makes-a-number-of-strategic-hires-as-it-furthers-its-mission-to-maximise-attention-and-impact-in-digital-campaigns.html "Inskin Media makes a number of strategic hires as it furthers its mission to maximise attention and impact in digital campaigns") choices and partnerships. Drive is proud to be an early adopter of this technology; technology we hope will be standard practice for publishers in the not-too-distant future,”_ adds Drive [Commercial Director](https://www.financedigest.com/cavai-appoints-jonathan-pacey-as-commercial-director-apac.html "Cavai appoints Jonathan Pacey as Commercial Director, APAC"), Carl Davies.

Drive.com.au showcases the best of all things automotive, with its team providing trusted advice and helping to simplify the Australian [motoring landscape for all types of drivers](https://www.financedigest.com/increasing-demand-for-high-speed-motors-key-driver-of-switched-reluctance-motor-market-finds-tmr.html "Increasing Demand for High-Speed Motors: Key Driver of Switched Reluctance Motor Market, Finds TMR"). Over 3m Australians visit its [network each month](https://www.financedigest.com/more-than-half-52-of-cisos-are-prioritising-gdpr-compliance-over-the-next-12-months-new-data-from-the-2017-financial-services-information-security-network-shows.html "More than half (52%) of CISOs are prioritising GDPR compliance over the next 12 months, new data from the 2017 Financial Services Information Security Network shows"), where over thousands of articles and over 200 videos are published each year.

This news follows hot on the heels of the launch of SeenThis’ creative platform and Emissions Dashboard, which enables clients to track, [measure and analyse their carbon](https://www.financedigest.com/lumen-research-launches-new-carbon-measurement-tool-for-greener-ads-powered-by-scope3.html "Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3") footprint. Learn more about [SeenThis](https://www.financedigest.com/carbon1-and-seenthis-announce-partnership-to-revolutionise-digital-advertising-in-south-africa-and-transform-the-distribution-and-climate-impact-of-creative-delivery.html) methodology and carbon footprint measurement [here](https://seenthis.co/sustainability/).

**Press contacts:**

Maryum Sheikh, PR Lead, [The Digital Voice™](https://www.thedigitalvoice.co.uk/)

[press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk)

Hayley O’Grady, PR & Trade [Communications Manager](https://www.financedigest.com/premium-credit-enables-rich-customer-communications-management-with-opentext.html "Premium Credit enables rich customer communications management with OpenText"), Drive

[hayley.ogrady@drive.com.au](mailto:hayley.ogrady@drive.com.au)

**About SeenThis:**

Since 2017, Swedish [tech company](https://www.financedigest.com/apple-makes-history-as-first-3-trillion-company-amid-tech-stock-surge.html "Apple makes history as first trillion company amid tech stock surge") SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and [climate impact](https://www.financedigest.com/climate-impacts-heading-to-uncharted-territories-of-destruction-un-chief.html "Climate impacts heading to ‘uncharted territories of destruction’ -UN chief") of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven [offices globally](https://www.financedigest.com/cigna-appoints-alison-meckiffe-as-chief-marketing-officer-for-global-ipmi.html "Cigna Appoints Alison Meckiffe as Chief Marketing Officer for Global IPMI"), SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.

**About Drive:**

As Australia’s most comprehensive automotive media network, Drive.com.au showcases the best of all things automotive. With its [expert editorial team](https://www.financedigest.com/white-bullet-expands-emea-team-with-the-appointment-of-anti-piracy-and-brand-safety-experts.html "White Bullet expands EMEA team with the appointment of anti-piracy and brand safety experts") providing trusted advice helping to simplify the Australian motoring landscape for all types of drivers. Over 3m Australians visit its network each month, where over thousands of articles and over 200 videos are published each year.


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