# Divido launches first multinational B2B finance solution for point of sale
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2018-06-06
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Increase B2B Sales with Divido's Retail Finance
Meta Description: Offer B2B finance at checkout to free up capital, drive conversions, and support business growth. Access up to £150,000 credit limit in Europe.
URL: https://financedigest.com/divido-launches-first-multinational-b2b-finance-solution-for-point-of-salehtml

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_London, June 5th, 2018_– Divido, the retail finance platform, is today extending its proposition to provide a B2B finance solution at the point of sale across Europe. In partnership with its panel of specialist business lenders, Divido’s platform now allows retailers to offer B2B finance to their business customers at the checkout to increase sales.

Traditionally, businesses would expect to pay on invoice or upfront, tieing up valuable capital. By providing an [alternative finance](https://www.financedigest.com/demystifying-alternative-finance.html "DEMYSTIFYING ALTERNATIVE FINANCE") option that allows payment through instalments rather than one lump sum, this frees up capital and provides greater control over cash flow, ensuring businesses feel supported, rather than impeded, on their ambitions to grow. The credit limit for each application is up to £150,000 and the retail is paid in-full upfront.

Divido’s platform, an extension of its already hugely successful B2C retail proposition, is set to disrupt the rapidly expanding B2B eCommerce market, [predicted to grow to double the size of B2C eCommerce by 2020](https://www.forbes.com/sites/larrymyler/2017/06/23/heres-how-b2c-companies-can-break-into-b2b-markets/#83feeb481fe3). Offering finance to these [customers drives](https://www.financedigest.com/customized-innovation-to-drive-the-human-microbiome-market.html "Customized innovation to drive the Human Microbiome Market") conversion at every stage of the purchasing funnel; attracting new customers, increasing sales and raising average order values.

It will initially be available to retailers that sell to businesses in the UK, Germany, Poland, Sweden, Norway, Finland and Denmark, with many more [European countries to be added within the following](https://www.financedigest.com/azerion-set-to-become-european-digital-powerhouse-following-strategic-acquisition-of-inskin-media.html "Azerion set to become European digital powerhouse following strategic acquisition of Inskin Media") year, as well as further afield.

“The launch of our [B2B finance](https://www.financedigest.com/why-embedded-finance-will-be-integral-in-the-future-of-b2b-marketplaces.html "Why embedded finance will be integral in the future of B2B Marketplaces") platform is another great milestone in Divido’s development”, comments Divido CEO and co-founder, Christer Holloman. “With the [growth of B2B eCommerce continuing](https://www.financedigest.com/adverty-partners-with-livewire-to-continue-growth-of-in-game-advertising-across-asia-pacific.html "Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific") to gather great pace, any merchant that cannot offer a way of reducing the financial burden their customers face at the point of sale will miss out on a huge growth opportunity. With our multi-lender, multinational platform, we are perfectly positioned to support the ambitions of any national or [global business](https://www.financedigest.com/how-i-turned-my-passion-for-art-into-a-global-business-through-online-sales.html "How I turned my passion for art into a global business through online sales") looking to expand.”

Customers can [access the B2B finance platform](https://www.financedigest.com/matchly-the-us-fintech-platform-that-enables-employees-to-access-their-401k-employer-match-raises-1-7m-in-pre-seed-round.html "Matchly, the US fintech platform that enables employees to access their 401(k) employer match, raises .7m in Pre-Seed Round") at check-out, selecting Divido to begin a simple and quick approval process. A credit decision is [made in real-time before the customer](https://www.financedigest.com/covid-19-has-made-your-customer-accounts-more-valuable.html "Covid-19 has made your customer accounts more valuable") is given the option to review the agreement. If accepted, the retailer is paid in-full upfront and the customer [enters a 12-month loan](https://www.financedigest.com/trafigura-enters-3-billion-loan-to-supply-germanys-sefe-with-gas.html "Trafigura enters  billion loan to supply Germany’s Sefe with gas") agreement with the lender. They may also amalgamate multiple purchases into one repayment schedule.


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